{"id":122877,"date":"2024-03-01t11:55:14","date_gmt":"2024-03-01t16:55:14","guid":{"rendered":"\/\/www.g005e.com\/?p=122877"},"modified":"2024-09-01t14:48:41","modified_gmt":"2024-09-01t18:48:41","slug":"when-theres-a-leak-in-your-firm","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/03\/01\/when-theres-a-leak-in-your-firm\/","title":{"rendered":"when there\u2019s a leak in your firm"},"content":{"rendered":"

\"man<\/p>\n

never mind who \u2013 why?<\/strong><\/p>\n

by bruce marcus<\/i>
\nprofessional services marketing 3.0<\/i><\/a><\/p>\n

editor\u2019s note: 卡塔尔世界杯常规比赛时间 was privileged to have a long relationship with bruce w. marcus, who was ahead of his time in his thinking and practice in marketing for accounting. we are publishing some of the late expert\u2019s evergreen work, which retains wisdom for the present.<\/i><\/p>\n

ok, somebody talked to the press, and leaked information that shouldn\u2019t have been leaked. that\u2019s three problems, not one.<\/p>\n

primary, of course, is how do we control the damage caused by the leak?<\/p>\n

more: <\/b>creating the perfect ad<\/a> | ten keys to crafting ads<\/a> | four things to know about social media<\/a> | internal communications are underrated<\/a> | four things better than a company song<\/a> | let\u2019s lose the word \u2018image\u2019<\/a> | the risk in not understanding risk<\/a> | what your marketing program can and can\u2019t do<\/a> | nine reasons that prospects say yes<\/a> | how marketing evolved to 3.0<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

then we worry about who did it.
\n
\nthe second problem is that who did it is frequently not as important as why it was done. that may be the more urgent damage to control. the problem caused by the press leak will go away by itself, most often. it has to be treated like any bad story, and we\u2019ve talked a lot about that in the marcus letter. <\/em>but the reason for the leak can be more stubborn to deal with, as is the mechanics of preventing leaks.<\/p>\n

the mechanics of preventing leaks can be tricky, and that\u2019s the third problem. if they\u2019re mishandled, they can cause more damage to the firm than the leaks do.<\/p>\n

leak prevention, on the face of it, can be pretty obvious. for example \u2026<\/p>\n