{"id":122863,"date":"2024-02-25t12:00:42","date_gmt":"2024-02-25t17:00:42","guid":{"rendered":"\/\/www.g005e.com\/?p=122863"},"modified":"2024-08-29t23:53:50","modified_gmt":"2024-08-30t03:53:50","slug":"four-questions-for-choosing-your-marketing-audit-strategies","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/02\/25\/four-questions-for-choosing-your-marketing-audit-strategies\/","title":{"rendered":"four questions for choosing your marketing audit strategies"},"content":{"rendered":"

\"smiling<\/p>\n

what segments and services offer you the most potential?<\/strong><\/p>\n

by august j. aquila<\/i>
\nprice it right: how to value accounting services<\/i><\/a><\/p>\n

let\u2019s continue with our marketing audit discussion<\/a>. now that we have some firmwide objectives, we need to select strategies. there are many ways to accomplish something, and it is necessary to select how you are going to go about doing it.<\/p>\n

more: <\/b>maybe what you need is a marketing audit<\/a> | clients have six reasons for needing you<\/a> | six ways to market your technology consulting practice<\/a> | sixteen marketing activities to try<\/a> | the four steps of your personal marketing process<\/a> | how does your firm measure up?<\/a> | six questions before asking for all the referrals you deserve<\/a> | five rules for a marketing orientation<\/a> | ten keys to marketing success<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

selecting your strategies<\/strong><\/p>\n

let\u2019s look at four different strategies.<\/p>\n

    \n
  1. cost reduction.<\/strong> as new forms of technology and artificial intelligence enter the workplace, it is increasingly possible to achieve a competitive advantage by using them to reduce the cost of service delivery. tax processing software is a common example that firms have used over the last 20 years. ai could help firms reduce costs in multiple areas of the firm, from tax research to improving processes.<\/li>\n<\/ol>\n

    <\/p>\n

      \n
    1. client service.<\/strong> the relationship between the client, the service provider and the firm is paramount. firms strengthen ties with clients by making sure they receive exactly the kind of service they desire. to accomplish this, a system for continuously measuring client satisfaction and problem resolution needs to be implemented. sample strategies include regular use of client satisfaction surveys, investing in staff training, and broadcasting quality standards within the firm.<\/li>\n
    2. service delivery enhancement.<\/strong> clients may be satisfied with the scope and cost of your services but dissatisfied with your ability to deliver them in a timely manner.<\/li>\n
    3. market segmentation.<\/strong> a traditional method for developing strategies is to examine market segments (new or existing markets) and products\/services (new or existing) to determine which ones offer the most potential for business development. here are the strategies that are available:<\/li>\n<\/ol>\n\n\n\n\n\n
      \u00a0<\/strong><\/td>\ncurrent services<\/strong><\/td>\nnew services<\/strong><\/td>\n<\/tr>\n
      current markets<\/strong><\/td>\nmarket penetration<\/strong><\/td>\nnew services development<\/strong><\/td>\n<\/tr>\n
      new markets<\/strong><\/td>\nmarket development<\/strong><\/td>\ndiversification<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      \u00a0<\/strong><\/p>\n