{"id":122799,"date":"2024-03-18t11:57:32","date_gmt":"2024-03-18t15:57:32","guid":{"rendered":"\/\/www.g005e.com\/?p=122799"},"modified":"2024-08-29t23:53:37","modified_gmt":"2024-08-30t03:53:37","slug":"lack-of-relevance-drives-commoditization","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/03\/18\/lack-of-relevance-drives-commoditization\/","title":{"rendered":"lack of relevance drives audit commoditization"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-122801 size-full\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/02\/auditvalue_adobestock_513387732.jpeg\" alt=\"\" width=\"1600\" height=\"996\" srcset=\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/02\/auditvalue_adobestock_513387732.jpeg 1600w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/02\/auditvalue_adobestock_513387732-424x264.jpeg 424w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/02\/auditvalue_adobestock_513387732-849x529.jpeg 849w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/02\/auditvalue_adobestock_513387732-768x478.jpeg 768w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/02\/auditvalue_adobestock_513387732-1536x956.jpeg 1536w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/02\/auditvalue_adobestock_513387732-300x187.jpeg 300w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/02\/auditvalue_adobestock_513387732-600x374.jpeg 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/strong><\/p>\n<p><strong>premium service providers collect premium fees.<\/strong><\/p>\n<p style=\"text-align: left;\"><em>by alan anderson, cpa<br \/>\n<a href=\"\/\/www.g005e.com\/shop\/transforming-audit-for-the-future-by-alan-anderson-at-cpa-trendlines-al23aud\/\">transforming audit for the future<\/a><\/em><\/p>\n<p>we are all willing to pay more for something that has been custom-created just for us or when we see that the service provider has gone above and beyond to deliver additional value for us. but without relevance, there is little chance that your clients will see any additional value in the audit. for the client, the only reason to get an audit is to meet a regulatory or banking requirement.<\/p>\n<blockquote><p><b>more:<\/b> <a href=\"\/\/www.g005e.com\/2024\/03\/11\/five-crucial-attributes-for-successful-audit-leadership\/\">five crucial attributes for successful audit leadership<\/a> | <a href=\"\/\/www.g005e.com\/2024\/03\/04\/premium-billing-cant-exist-with-traditional-audits\/\">traditional audits don\u2019t deserve premium billing<\/a> | <a href=\"\/\/www.g005e.com\/2023\/12\/11\/put-the-ethics-code-to-work-for-your-clients-and-your-firm\/?_rt=mnwxfgfsyw4gyw5kzxjzb258mtcwodk3ndy3oa&amp;_rt_nonce=c9c42a40f1\">put the ethics code to work for your clients and your firm<\/a> | <a href=\"\/\/www.g005e.com\/2023\/12\/04\/alan-anderson-aa-can-no-longer-mean-audit-accounting-anderson\/?_rt=m3wxfgfsyw4gyw5kzxjzb258mtcwodk3ndy3oa&amp;_rt_nonce=0b7b472711\">turning audit &amp; accounting into assurance &amp; advisory<\/a> | <a href=\"\/\/www.g005e.com\/2023\/10\/17\/alan-anderson-is-audit-in-crisis-because-of-definitions\/\">is audit in crisis because of definitions?<\/a> | <a href=\"\/\/www.g005e.com\/2023\/08\/30\/stop-sending-the-wrong-message-to-audit-teams\/?_rt=n3wxfgfsyw4gyw5kzxjzb258mtcwodk3ndc0mw&amp;_rt_nonce=8d319f9b09\">stop sending the wrong message to audit teams<\/a> | <a href=\"\/\/www.g005e.com\/2023\/08\/07\/closing-the-audit-expectations-gap-al-anderso\/?_rt=ohwxfgfsyw4gyw5kzxjzb258mtcwodk3ndc0mw&amp;_rt_nonce=82feab8b0d\">closing the audit expectations gap<\/a><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-49700 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1603911598474.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2024\/03\/18\/lack-of-relevance-drives-commoditization\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>as a profession, our actions have contributed to commoditization, but every cpa firm i talk to complains about how audit is becoming commoditized. when someone complains to me about commoditization, the first thing i ask is, what do you do when you&#8217;re under a little fee pressure from your client? oh, lower my fee. so, why are you lowering your fee? because quite often, whether you&#8217;re thinking about it or not, you probably haven&#8217;t delivered anything more than 24 pages with an audit report on it.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2024\/03\/18\/lack-of-relevance-drives-commoditization\/#more-122799\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2024%2f03%2f18%2flack-of-relevance-drives-commoditization%2f&amp;t=lack+of+relevance+drives+audit+commoditization'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2024%2f03%2f18%2flack-of-relevance-drives-commoditization%2f&amp;title=lack+of+relevance+drives+audit+commoditization&amp;summary=%0d%0a%0d%0apremium+service+providers+collect+premium+fees.%0d%0aby+alan+anderson%2c+cpa%0d%0atransforming+audit+for+the+future%0d%0awe+are+all+willing+to+pay+more+for+something+that+has+been+custom-created+just+for+us+or+when+we+see+that+the+service+provider+has+gone+above+and+beyond+to+deliver+additional+value+for+us.+but+without+relevanc'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2024%2f03%2f18%2flack-of-relevance-drives-commoditization%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20lack%20of%20relevance%20drives%20audit%20commoditization&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2024\/03\/18\/lack-of-relevance-drives-commoditization\/\" title=\"email this: lack of relevance drives audit commoditization \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-122801 size-full\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/02\/auditvalue_adobestock_513387732.jpeg\" alt=\"\" width=\"1600\" height=\"996\" srcset=\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/02\/auditvalue_adobestock_513387732.jpeg 1600w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/02\/auditvalue_adobestock_513387732-424x264.jpeg 424w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/02\/auditvalue_adobestock_513387732-849x529.jpeg 849w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/02\/auditvalue_adobestock_513387732-768x478.jpeg 768w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/02\/auditvalue_adobestock_513387732-1536x956.jpeg 1536w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/02\/auditvalue_adobestock_513387732-300x187.jpeg 300w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/02\/auditvalue_adobestock_513387732-600x374.jpeg 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/strong><\/p>\n<p><strong>premium service providers collect premium fees.<\/strong><\/p>\n<p style=\"text-align: left;\"><em>by alan anderson, cpa<br \/>\n<a href=\"\/\/www.g005e.com\/shop\/transforming-audit-for-the-future-by-alan-anderson-at-cpa-trendlines-al23aud\/\">transforming audit for the future<\/a><\/em><\/p>\n<p>we are all willing to pay more for something that has been custom-created just for us or when we see that the service provider has gone above and beyond to deliver additional value for us. but without relevance, there is little chance that your clients will see any additional value in the audit. for the client, the only reason to get an audit is to meet a regulatory or banking requirement.<\/p>\n<blockquote>\n<p><b>more:<\/b> <a href=\"\/\/www.g005e.com\/2024\/03\/11\/five-crucial-attributes-for-successful-audit-leadership\/\">five crucial attributes for successful audit leadership<\/a> | <a href=\"\/\/www.g005e.com\/2024\/03\/04\/premium-billing-cant-exist-with-traditional-audits\/\">traditional audits don\u2019t deserve premium billing<\/a> | <a href=\"\/\/www.g005e.com\/2023\/12\/11\/put-the-ethics-code-to-work-for-your-clients-and-your-firm\/?_rt=mnwxfgfsyw4gyw5kzxjzb258mtcwodk3ndy3oa&amp;_rt_nonce=c9c42a40f1\">put the ethics code to work for your clients and your firm<\/a> | <a href=\"\/\/www.g005e.com\/2023\/12\/04\/alan-anderson-aa-can-no-longer-mean-audit-accounting-anderson\/?_rt=m3wxfgfsyw4gyw5kzxjzb258mtcwodk3ndy3oa&amp;_rt_nonce=0b7b472711\">turning audit &amp; accounting into assurance &amp; advisory<\/a> | <a href=\"\/\/www.g005e.com\/2023\/10\/17\/alan-anderson-is-audit-in-crisis-because-of-definitions\/\">is audit in crisis because of definitions?<\/a> | <a href=\"\/\/www.g005e.com\/2023\/08\/30\/stop-sending-the-wrong-message-to-audit-teams\/?_rt=n3wxfgfsyw4gyw5kzxjzb258mtcwodk3ndc0mw&amp;_rt_nonce=8d319f9b09\">stop sending the wrong message to audit teams<\/a> | <a href=\"\/\/www.g005e.com\/2023\/08\/07\/closing-the-audit-expectations-gap-al-anderso\/?_rt=ohwxfgfsyw4gyw5kzxjzb258mtcwodk3ndc0mw&amp;_rt_nonce=82feab8b0d\">closing the audit expectations gap<\/a><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-49700 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1603911598474.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2024\/03\/18\/lack-of-relevance-drives-commoditization\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n<p>as a profession, our actions have contributed to commoditization, but every cpa firm i talk to complains about how audit is becoming commoditized. when someone complains to me about commoditization, the first thing i ask is, what do you do when you&#8217;re under a little fee pressure from your client? oh, lower my fee. so, why are you lowering your fee? because quite often, whether you&#8217;re thinking about it or not, you probably haven&#8217;t delivered anything more than 24 pages with an audit report on it.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2024\/03\/18\/lack-of-relevance-drives-commoditization\/#more-122799\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2024%2f03%2f18%2flack-of-relevance-drives-commoditization%2f&amp;t=lack+of+relevance+drives+audit+commoditization'  ><img  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href=\"mailto:?subject=cpa%20trendlines%20:%20lack%20of%20relevance%20drives%20audit%20commoditization&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2024\/03\/18\/lack-of-relevance-drives-commoditization\/\" title=\"email this: lack of relevance drives audit commoditization \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div class=\"clean\"><\/div>\n<\/p>\n<\/div>\n","protected":false},"author":5075,"featured_media":122801,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3925,2274,3120,3002],"tags":[4026,2394,4278,3958,4281,4283,4027,3949],"class_list":["post-122799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audit-assurance","category-pricing","category-pro-member-exclusive","category-special","tag-anderson","tag-audit","tag-billing-rate","tag-cpa-billing-rates","tag-fee-structure","tag-pricing-rates","tag-relevance","tag-transforming-audit-for-the-future","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- 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