{"id":122759,"date":"2024-02-22t11:57:02","date_gmt":"2024-02-22t16:57:02","guid":{"rendered":"\/\/www.g005e.com\/?p=122759"},"modified":"2024-08-29t23:53:50","modified_gmt":"2024-08-30t03:53:50","slug":"how-to-weather-any-economic-storm","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/02\/22\/how-to-weather-any-economic-storm\/","title":{"rendered":"how to weather any economic storm"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-40615\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/04\/womanstormsun_dollarphotoclub_55381378.jpg\" alt=\"woman pulls pack storm page and reveals sunset.\" width=\"1600\" height=\"1193\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/04\/womanstormsun_dollarphotoclub_55381378.jpg 1600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/04\/womanstormsun_dollarphotoclub_55381378.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/04\/womanstormsun_dollarphotoclub_55381378.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/04\/womanstormsun_dollarphotoclub_55381378-290x216.jpg 290w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/04\/womanstormsun_dollarphotoclub_55381378-590x439.jpg 590w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/04\/womanstormsun_dollarphotoclub_55381378-190x141.jpg 190w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/strong><\/p>\n<p><strong>four strategies to use &#8230; and six to avoid.<\/strong><\/p>\n<p><i>by sandi leyva<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/sl17cgm\/\"><i>the complete guide to marketing for tax &amp; accounting firms<\/i><\/a><\/p>\n<p>according to an article published in harvard business review, three scientists, ranjay gulati, nitin nohria, and franz wohlgezogen, conducted a study to discover the strategies that generated the most \u2013 and the least \u2013 profits in lean times.<\/p>\n<blockquote><p><b>more: <\/b><a href=\"\/\/www.g005e.com\/2024\/02\/15\/leverage-your-strengths-to-beat-stress\/\">leverage your strengths to beat stress<\/a> | <a href=\"\/\/www.g005e.com\/2024\/02\/08\/you-dont-have-a-time-problem\/\">you don\u2019t have a time problem<\/a> | <a href=\"\/\/www.g005e.com\/2024\/01\/18\/three-money-leaks-and-how-to-plug-them\/\">three money leaks and how to plug them<\/a> | <a href=\"\/\/www.g005e.com\/2023\/12\/28\/eleven-ways-to-serve-clients-even-better\/\">eleven ways to serve clients even better<\/a> | <a href=\"\/\/www.g005e.com\/2023\/12\/07\/eight-ways-to-build-busy-season-stamina\/\">eight ways to build busy-season stamina<\/a> |\u00a0<a href=\"\/\/www.g005e.com\/2023\/11\/09\/make-your-prospect-kit-stand-out\/\">make your prospect kit stand out<\/a> | <a href=\"\/\/www.g005e.com\/2023\/10\/12\/six-ways-to-beat-the-competition\/\">six ways to beat the competition<\/a> | <a href=\"\/\/www.g005e.com\/2023\/09\/14\/grow-your-revenue-with-three-marketing-strategies\/\">grow your revenue with three marketing strategies<\/a> | <a href=\"\/\/www.g005e.com\/2023\/08\/24\/what-can-chatgpt-do-for-accounting-professionals\/\">what can chatgpt do for accounting professionals?<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-49700 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1603911598474.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2024\/02\/22\/how-to-weather-any-economic-storm\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p><strong>first, here\u2019s a list of surefire ways to kill your business:<\/strong><\/p>\n<ul>\n<li>slash headcount with huge layoffs.<\/li>\n<li>have solely a short-term focus.<\/li>\n<li>employ executives who take a loss-minimizing approach.<\/li>\n<\/ul>\n<p><!--more--><br \/>\nthat approach is too short-term and defensive in nature. companies and leaders that take this prevention-focused tack often get acquired or go bankrupt.<\/p>\n<p><strong>being too extreme on the other end is a problem too, though:<\/strong><\/p>\n<ul>\n<li>aggressive spending on promotion, such as the old wives\u2019 tales about how companies need to spend more on marketing during down times and they will get ahead.<\/li>\n<li>rolling out too many new products.<\/li>\n<li>employing executives who take too long-term of an approach and neglect the short term.<\/li>\n<\/ul>\n<p>this approach focuses on the long term to the exclusion of the short term and is offensive (vs. defensive) in nature. this promotion-focused, aggressive approach also fails. a big-company example of this was hp under carly fiorina\u2019s leadership.<\/p>\n<p><strong>so what\u2019s the right answer? a middle-of-the-road balance among these four strategies:<\/strong><\/p>\n<ol>\n<li>operational efficiency to streamline costs and patch money leaks.<\/li>\n<li>market development, r&amp;d, investing in new revenue lines, making existing products better.<\/li>\n<li>investing in yourself and your business for the long term. buying new equipment, skill development, resource accumulation.<\/li>\n<li>not cutting talent because customer service and quality suffers too much, which causes a mass exodus in clients.<\/li>\n<\/ol>\n<p>take a strategic look at your operations to see how you can course-correct to not only weather the storm but to make your own sunshine in your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>four strategies to use &#8230; and six to avoid.<\/strong><br \/>\n<a href=\"\/\/www.g005e.com\/2024\/02\/22\/how-to-weather-any-economic-storm\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-122794\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/02\/250_leyva_womanstormsun_dollarphotoclub_55381378.jpg\" alt=\"\" width=\"250\" height=\"125\" \/><\/a><br \/>\n<i>by sandi leyva<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/sl17cgm\/\"><i>the complete guide to marketing for tax &amp; accounting firms<\/i><\/a><\/p>\n","protected":false},"author":1345,"featured_media":40615,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3120,3002,2295],"tags":[],"class_list":["post-122759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-member-exclusive","category-special","category-solo"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>how to weather any 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