{"id":122565,"date":"2024-02-18t11:56:23","date_gmt":"2024-02-18t16:56:23","guid":{"rendered":"\/\/www.g005e.com\/?p=122565"},"modified":"2024-08-29t23:53:52","modified_gmt":"2024-08-30t03:53:52","slug":"maybe-what-you-need-is-a-marketing-audit","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/02\/18\/maybe-what-you-need-is-a-marketing-audit\/","title":{"rendered":"maybe what you need is a marketing audit"},"content":{"rendered":"

\"two<\/strong><\/p>\n

how to get started.<\/strong><\/p>\n

by august j. aquila<\/i>
\nprice it right: how to value accounting services<\/i><\/a><\/p>\n

great marketing tactics can take time, money and a great deal of sweat to plan and execute. cpas who appreciate the power of marketing are frequently anxious to jump right into the implementation process without doing any planning. but do they really know what the marketplace wants from them? sometimes gut feelings are right, but few firms can afford to act on intuition alone.<\/p>\n

more: <\/b>clients have six reasons for needing you<\/a> | four steps to a successful email marketing campaign<\/a> | five reasons to implement change orders<\/a> | make your practice better<\/a> | eleven marketing strategies for smaller firms<\/a> |\u00a0five questions for developing your marketing plan<\/a> | you only have four strategies<\/a> | the damage that traditional fee methods do<\/a>
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investing marketing dollars with confidence requires a thorough understanding of your practice, its people, the marketplace and your competitors. an audit-based marketing plan lets you do just that. this post provides both the theoretical and practical knowledge needed to (1) perform a marketing audit, (2) develop marketing objectives and strategies and (3) implement the plan through an integrated approach.
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\nperforming a marketing audit<\/strong><\/p>\n

a marketing audit is a systematic approach to gathering the information needed to prepare an effective marketing plan. it is the equivalent of taking a highly detailed snapshot of your firm \u2013 its people, clients, economic environment, competitors and history \u2013 and ultimately enables you to develop a market position strategy statement that will underlie the firm\u2019s marketing plan.<\/p>\n

here are examples of the kinds of information usually gathered in a marketing audit. the audit subject areas fall into two broad categories:<\/p>\n