{"id":121962,"date":"2024-02-21t11:58:37","date_gmt":"2024-02-21t16:58:37","guid":{"rendered":"\/\/www.g005e.com\/?p=121962"},"modified":"2024-08-29t23:53:51","modified_gmt":"2024-08-30t03:53:51","slug":"advisory-work-must-be-priced-by-value-not-hours","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/02\/21\/advisory-work-must-be-priced-by-value-not-hours\/","title":{"rendered":"advisory work must be priced by value, not hours"},"content":{"rendered":"

\"\"<\/p>\n

technology pushes us to handle more advisory work, which allows more value pricing.\u00a0<\/strong><\/p>\n

by jody padar<\/i>
\nthe radical cpa<\/i><\/a><\/p>\n

as a professional in the industry, you may find some of what you do easy. just because you find it easy doesn\u2019t mean it isn\u2019t valuable and worth more than the time you put into it. if it were truly easy, your clients would be doing it themselves rather than paying you.<\/p>\n

more: <\/b>how hard do you work to keep your clients?<\/a> | four things to know about social media<\/a> | internal communications are underrated<\/a> | four things better than a company song<\/a> | let\u2019s lose the word \u2018image\u2019<\/a> | the risk in not understanding risk<\/a> | what your marketing program can and can\u2019t do<\/a> | nine reasons that prospects say yes<\/a> | how marketing evolved to 3.0<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

undervaluing ourselves and what we bring to the table is a chronic problem plaguing accountants and cpas. why do i say this? because people pay more for the luxuries they value. let\u2019s look at a comparison:<\/p>\n

today, the msrp of a cadillac escalade is over $81,000 while the msrp of a chevy suburban is slightly under $60,000. if these automobiles were priced according to the time it takes to make them, plus the cost of their parts, the difference between their retail prices would probably be far less. to maximize profits, gm spends a lot of time and money researching how much their customers value their different products. certainly, the brand makes a difference, but the cadillac also offers a more luxurious package. it doesn\u2019t cost gm a lot more money to offer these luxuries, but their customers place a much higher value on them, and gm understands that value.<\/p>\n

pricing according to value really isn\u2019t a radical concept!<\/p>\n

read more →<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\"\"<\/p>\n

technology pushes us to handle more advisory work, which allows more value pricing.\u00a0<\/strong><\/p>\n

by jody padar<\/i>
\nthe radical cpa<\/i><\/a><\/p>\n

as a professional in the industry, you may find some of what you do easy. just because you find it easy doesn\u2019t mean it isn\u2019t valuable and worth more than the time you put into it. if it were truly easy, your clients would be doing it themselves rather than paying you.<\/p>\n

\n

more: <\/b>how hard do you work to keep your clients?<\/a> | four things to know about social media<\/a> | internal communications are underrated<\/a> | four things better than a company song<\/a> | let\u2019s lose the word \u2018image\u2019<\/a> | the risk in not understanding risk<\/a> | what your marketing program can and can\u2019t do<\/a> | nine reasons that prospects say yes<\/a> | how marketing evolved to 3.0<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n

undervaluing ourselves and what we bring to the table is a chronic problem plaguing accountants and cpas. why do i say this? because people pay more for the luxuries they value. let\u2019s look at a comparison:<\/p>\n

today, the msrp of a cadillac escalade is over $81,000 while the msrp of a chevy suburban is slightly under $60,000. if these automobiles were priced according to the time it takes to make them, plus the cost of their parts, the difference between their retail prices would probably be far less. to maximize profits, gm spends a lot of time and money researching how much their customers value their different products. certainly, the brand makes a difference, but the cadillac also offers a more luxurious package. it doesn\u2019t cost gm a lot more money to offer these luxuries, but their customers place a much higher value on them, and gm understands that value.<\/p>\n

pricing according to value really isn\u2019t a radical concept!<\/p>\n

read more →<\/a><\/p>\n","protected":false},"author":1333,"featured_media":121963,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"129943,132993,137939,129835,136551,134808","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,2274,3120,3002],"tags":[4014,4278,3958,4281,4013,721,4283,728],"class_list":["post-121962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pricing","category-pro-member-exclusive","category-special","tag-advisory","tag-billing-rate","tag-cpa-billing-rates","tag-fee-structure","tag-jody-padar","tag-pricing","tag-pricing-rates","tag-value-pricing","membership-content","access-restricted"],"acf":[],"yoast_head":"\nadvisory work must be priced by value, not hours - 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