{"id":121901,"date":"2024-01-25t12:00:58","date_gmt":"2024-01-25t17:00:58","guid":{"rendered":"\/\/www.g005e.com\/?p=121901"},"modified":"2024-08-29t23:54:00","modified_gmt":"2024-08-30t03:54:00","slug":"bissett-bullet-remember-the-golden-rule","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/01\/25\/bissett-bullet-remember-the-golden-rule\/","title":{"rendered":"bissett bullet: remember the golden rule"},"content":{"rendered":"

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today’s bissett bullet: \u201cplease do not talk to your clients and prospects about services but rather the achievement of their desired objectives and outcomes.\u201d<\/strong><\/span><\/h3>\n

by martin bissett<\/em><\/p>\n

despite us having discussed this subject earlier on, nevertheless you will already have forgotten about it because it takes time to form a habit. remember the golden rule. people buy outcomes and people buy you. is your approach from a personal meeting perspective and a firmwide marketing perspective, demonstrating that you are the right person to work with and that you are focused on creating outcomes that they want to see realized?<\/span><\/h4>\n

today\u2019s to-do:<\/strong><\/span><\/h3>\n

if your website talks more about your services than it does about your results, change it today.<\/em><\/span><\/h4>\n
see more bissett bullets here<\/a><\/h6>\n

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learn more<\/a><\/figcaption><\/figure>\n

grow your firm in daily bite-sized steps on a budget<\/span><\/h2>\n