{"id":121410,"date":"2024-01-11t11:55:00","date_gmt":"2024-01-11t16:55:00","guid":{"rendered":"\/\/www.g005e.com\/?p=121410"},"modified":"2024-08-29t23:54:06","modified_gmt":"2024-08-30t03:54:06","slug":"bissett-bullet-ask-for-the-business","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/01\/11\/bissett-bullet-ask-for-the-business\/","title":{"rendered":"bissett bullet: ask for the business"},"content":{"rendered":"

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today’s bissett bullet: \u201csome accounting firms like to do as much as they can to win a prospect’s business except actually asking for it. what else are you meeting with them for?\u201d<\/strong><\/span><\/h3>\n

by martin bissett<\/em><\/p>\n

it never ceases to amaze me how much work an accounting firm will put into winning a client and yet not have the guts or fortitude to actually ask for the business when the time comes. what other reason was there for the two of you meeting all this time? there was only one commercial imperative. shall we work together or not? the superior accounting firm does not struggle in asking for business.<\/span><\/h4>\n

today\u2019s to-do:<\/strong><\/span><\/h3>\n

today, practice a phrase that you feel comfortable with using at the conclusion of a conversation with a prospective client. this could be, \u201cso on that basis, can we now proceed?\u201d or it could be, \u201cso can we schedule a date for the first meeting?\u201d or any other of your choosing, whatever is comfortable for you, but make sure you use it.<\/em><\/span><\/h4>\n
see more bissett bullets here<\/a><\/h6>\n

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learn more<\/a><\/figcaption><\/figure>\n

grow your firm in daily bite-sized steps on a budget<\/span><\/h2>\n