{"id":119699,"date":"2023-12-29t13:55:55","date_gmt":"2023-12-29t18:55:55","guid":{"rendered":"\/\/www.g005e.com\/?p=119699"},"modified":"2024-08-29t23:54:12","modified_gmt":"2024-08-30t03:54:12","slug":"six-ways-to-market-your-technology-consulting-practice","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/12\/29\/six-ways-to-market-your-technology-consulting-practice\/","title":{"rendered":"six ways to market your technology consulting practice"},"content":{"rendered":"
<\/strong><\/p>\n plus how to decide what services to offer.<\/strong><\/p>\n by august j. aquila<\/i> computer consulting has evolved over the last 30 years and there are more choices than ever before. in fact, it is much more than just a computer and is now rebranded as technology consulting. recent changes in technology will force us to learn a new type of technology consulting. despite your current level of technology consulting sophistication, you will still need to market your services.<\/p>\n more: <\/b>five reasons to implement change orders<\/a> | why you need progress billing<\/a> | five tips for cross-selling and upselling<\/a> | five keys to successful marketing<\/a> | twelve fundamentals of planning<\/a> | one question to guide your growth plans<\/a> | four ways to prepare for new business development<\/a> get started by asking yourself (your team) the following three questions: once you get all the reasons down, prioritize them because they will become your guide when making major strategic and marketing decisions.<\/p>\n 2. what is your vision for the practice?<\/strong> what do you want this practice to become? if you can dream something, you can then create it. ask your team members to use a three- to 10-word phrase to describe the technology group as they would like others to know it. the only restriction is that the description cannot use the words \u201chighest quality,\u201d \u201cbest professionals\u201d or similar types of expressions.<\/p>\n here are some examples of vision statements for technology consulting firms:<\/p>\n 3. what are the strengths, weaknesses, opportunities and threats (swot) of the technology group?<\/strong> next, you need to do a basic swot analysis. look at where you are today and ask your team to list what they think are the five major issues under each of the four areas in the swot analysis.<\/p>\n developing a good marketing plan requires spending time to understand what you want to do, what internal and external constraints you face, and what specific niches and functional areas you will become proficient in.<\/p>\n remember, the one who tries to be everything to everyone really becomes no one.<\/p>\n let\u2019s look at some additional steps you can take to market your technology consulting practice. if you answered the three questions above, you are ready to start looking at the types of services you want to offer and the industries you want to serve. the primary goal of your technology services, like all your other services, is to provide solutions to clients\u2019 problems. unless you are a national or international firm, it\u2019s better to concentrate on fewer services.<\/p>\n there are many types of technology consulting services. here\u2019s a short list of top technology services offered by accounting firms today:<\/p>\n for each service area above, indicate on a scale from 1 to 5 your preference for doing the service, with 1 being the lowest score (unlikely) and 5 being the highest score (very likely). this will give you an indication of your team\u2019s interests and strengths.<\/p>\n after you have some idea of the services you will offer, you need to identify what markets or industries you will serve. will your energies be focused on manufacturers, distributors, construction firms, or professional service firms such as legal, medical engineering, etc.?<\/p>\n depending on your human resources and existing talent, you may not be able to focus on more than one or two industries. that\u2019s fine. there is a lot to learn about an industry and it is better to go deeper than just scratch the surface.<\/p>\n plans obviously are no good without the necessary people to carry them out. your staffing requirements will depend on the type of services you offer. will you train the staff you currently have, or will you hire experienced consultants? you will need to determine the roles and responsibilities for each team member. who will be your sales and marketing staff? who will be the service providers and the relationship managers? what is the ideal staffing level for this practice? before hiring, list the positions, responsibilities and expertise needed to be successful.<\/p>\n here are some tips on how to market a technology consulting practice in a cpa firm:<\/p>\n using technology is one of the best ways to show your clients your technology abilities.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" plus how to decide what services to offer.<\/strong>
\nprice it right: how to value accounting services<\/i><\/a><\/p>\n
\nexclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n
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\n1. why do you want to be in this business?<\/strong> when you pose this question to your team members, rephrase it like this, \u201cwhat do you feel should be our primary objective for being in this business?\u201d there are many ways to answer this question. here are some of the more common ones:<\/p>\n\n
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\n<\/a>
\nby august j. aquila<\/i>
\nprice it right: how to value accounting services<\/i><\/a><\/p>\n","protected":false},"author":1331,"featured_media":120960,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120,3002],"tags":[],"class_list":["post-119699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pro-member-exclusive","category-special"],"acf":[],"yoast_head":"\n