{"id":119221,"date":"2023-11-08t11:55:47","date_gmt":"2023-11-08t16:55:47","guid":{"rendered":"\/\/www.g005e.com\/?p=119221"},"modified":"2024-08-27t17:00:43","modified_gmt":"2024-08-27t21:00:43","slug":"twelve-ways-to-establish-your-brand","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/11\/08\/twelve-ways-to-establish-your-brand\/","title":{"rendered":"twelve ways to establish your brand"},"content":{"rendered":"<p><a class=\"external\" href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/03\/two-businesspeople-holding-briefcases-outdoors_by9cwtcrs.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-119222\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2023\/11\/briefcasesmanwomanstairs_adobestock_129922178.jpeg\" alt=\"legs-only view of two businesspeople walking up stairs with briefcases in office\" width=\"1600\" height=\"1067\" srcset=\"\/\/www.g005e.com\/wp-content\/uploads\/2023\/11\/briefcasesmanwomanstairs_adobestock_129922178.jpeg 1600w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/11\/briefcasesmanwomanstairs_adobestock_129922178-424x283.jpeg 424w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/11\/briefcasesmanwomanstairs_adobestock_129922178-849x566.jpeg 849w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/11\/briefcasesmanwomanstairs_adobestock_129922178-768x512.jpeg 768w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/11\/briefcasesmanwomanstairs_adobestock_129922178-1536x1024.jpeg 1536w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/11\/briefcasesmanwomanstairs_adobestock_129922178-300x200.jpeg 300w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/11\/briefcasesmanwomanstairs_adobestock_129922178-600x400.jpeg 600w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<p><strong>yes, appearances matter.<\/strong><\/p>\n<p><i>by ed mendlowitz<\/i><i><br \/>\n<\/i><a href=\"\/\/www.g005e.com\/?s=mendlowitz&amp;s_cs=true\" target=\"_blank\" rel=\"noopener\"> <i>the 卡塔尔世界杯常规比赛时间 practice doctor<\/i><\/a><\/p>\n<p>branding is part of marketing, but requires you to come up with a unique identity toward your specialty.<\/p>\n<blockquote><p><b>more on marketing: <\/b><a href=\"\/\/www.g005e.com\/2023\/11\/01\/why-other-accountant-are-great-referral-sources\/\">why other accountants are great referral sources<\/a> | <a href=\"\/\/www.g005e.com\/2023\/10\/25\/do-you-really-want-that-client\/\">do you really want that client?<\/a> | <a href=\"\/\/www.g005e.com\/2023\/09\/06\/how-to-begin-a-business-valuation\/\">how to begin a business valuation<\/a> | <a href=\"\/\/www.g005e.com\/2023\/08\/16\/how-to-offer-conflict-resolution\/\">how to offer conflict resolution<\/a> | <a href=\"\/\/www.g005e.com\/2023\/07\/19\/get-your-clients-talking-about-retirement\/\">get your clients talking about retirement<\/a> | <a href=\"\/\/www.g005e.com\/2023\/06\/07\/when-clients-remarry\/\">when clients remarry<\/a> | <a href=\"\/\/www.g005e.com\/2023\/05\/17\/seven-questions-to-suggest-estate-planning\/\">seven questions to suggest estate planning<\/a> | <a href=\"\/\/www.g005e.com\/2023\/04\/26\/four-reason-to-perform-tax-projections\/\">four reasons to perform tax projections<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-49700 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1603911598474.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2023\/11\/08\/twelve-ways-to-establish-your-brand\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>tax department branding can be done as part of the overall firm, or separately.<br \/>\n<!--more--><\/p>\n<ul>\n<li>some branding is to send out a regular newsletter, e-mail alerts, unique issue tax court decisions, and the first to comment on surprise changes.<\/li>\n<li>have a logo prepared.<\/li>\n<li>sponsor events that targeted referrers will attend.<\/li>\n<li>everyone you meet should be made aware of your expertise \u2013 not just \u201ctaxes\u201d but salt, captive insurance companies, estate planning, not-for-profit tax issues.<\/li>\n<li>you need a 30-second pitch.<\/li>\n<li>you need a \u201cshort\u201d long-winded exposition of the benefits and advantages of what you do and how you add value in the process.<\/li>\n<li>you need exposure.<\/li>\n<li>what you should not do is to provide a long list of your expertise in every facet of taxation.<\/li>\n<li>position yourself to stand out as \u201cthe\u201d tax expert \u2013 your tax partners, audit partners and business consulting partners will handle the other aspects of the engagements \u2013 but you are the <strong>abc tax expert.<\/strong><\/li>\n<li>the way you dress is part of your brand.<\/li>\n<li>so is the case you carry, and whether you leave it in the trunk of your car or carry it everywhere. never leave your work in an unattended auto \u2013 there is no security and confidentiality can be lost if the car is stolen or trunk broken into.<\/li>\n<li>look the part! be the brand!<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p><strong>yes, appearances matter.<\/strong><br \/>\n<a href=\"\/\/www.g005e.com\/2023\/11\/08\/twelve-ways-to-establish-your-brand\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-119308\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2023\/11\/250_mendlowitz_briefcasesmanwomanstairs_adobestock_129922178.jpg\" alt=\"\" width=\"250\" height=\"125\" \/><\/a><br \/>\n<i>by ed mendlowitz<\/i><i><br \/>\n<\/i><a href=\"\/\/www.g005e.com\/?s=mendlowitz&amp;s_cs=true\" target=\"_blank\" rel=\"noopener\"> <i>the 卡塔尔世界杯常规比赛时间 practice doctor<\/i><\/a><\/p>\n","protected":false},"author":1341,"featured_media":119222,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120,3002],"tags":[],"class_list":["post-119221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pro-member-exclusive","category-special"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>twelve ways to 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