{"id":119092,"date":"2023-11-27t11:55:32","date_gmt":"2023-11-27t16:55:32","guid":{"rendered":"\/\/www.g005e.com\/?p=119092"},"modified":"2024-08-27t17:00:32","modified_gmt":"2024-08-27t21:00:32","slug":"referral-fee-forget-it","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/11\/27\/referral-fee-forget-it\/","title":{"rendered":"referral fee? forget it"},"content":{"rendered":"
<\/strong><\/p>\n capitalize on your \u201cbusiness currency\u201d with better referral strategies.<\/strong><\/p>\n by ed mendlowitz<\/i> question: i referred a large amount of business to an attorney friend and she hasn\u2019t reciprocated. i asked her for a referral fee and she declined. i\u2019d like to keep referring her because she does a great job for my clients and that makes me look good, too. what should i do?<\/strong><\/p>\n more: <\/b><\/strong>should you offer financial services?<\/a> | thirteen things to consider before you sell your practice<\/a> | ready to retire? selling your practice is no strategy<\/a> | merge in lower-priced work without losing out<\/a> | 20 things you need for a business valuation<\/a> response:<\/strong> it is always the right thing to look out for your clients\u2019 best interests. referring the best attorney you know for a job is the right thing to do. however, you are in business and need to nurture referral sources. you should not have asked for a referral fee, which is unethical for the attorney to pay. if the attorney would have given you something, i would question her repute and probably would not refer her going forward.<\/p>\n follow-up:<\/strong> this question dealt with referrals to an attorney that were not reciprocated. here is my short list of \u201cbusiness currency\u201d:<\/p>\n i\u2019ve identified six items that represent \u201ccurrency.\u201d currency is what you use to get new business and develop and grow your practice. don\u2019t pass up an opportunity to increase your currency account. look for ways to refer other professionals, maintain and nurture relationships, certainly keep track of who you know and let them hear from you on a regular basis.<\/p>\n more than 30 years ago, one of my friends \u2013 a managing partner of a reasonably sized firm \u2013 had a growth plan. part of it required every partner to have contact with every client at least once every three months \u2013 and had them report that contact.<\/p>\n seems micro, but it was one of the reasons the firm grew to become one of the top 15 firms in the nation. clients are who pay our salary and who recommend additional clients. keeping in touch is a must, yet i know many cpas who do not have much interest in it, and they are the most surprised when they lose a client. duh!<\/p>\n i just realized that i did not include \u201creputation\u201d on that list. perhaps it should be there. is there anything else that can be included? what would you put on your list?<\/p>\n","protected":false},"excerpt":{"rendered":" capitalize on your \u201cbusiness currency\u201d with better referral strategies.<\/strong>
\n202 questions and answers: managing an accounting practice<\/i><\/a><\/p>\n
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\nattorneys are major referral sources and relationships should be \u201cmanaged\u201d to get the best work for clients while keeping the door open for reciprocal referrals from them. referral sources are one form of your business currency and should be spent appropriately. i believe you should always refer the best person to your clients, but where that best person is not reciprocating, you should actively look for alternative people to refer. this requires you to develop new relationships, and find out their areas of expertise and responsiveness to clients\u2019 demands.<\/p>\n\n
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\nby ed mendlowitz<\/i>
\n202 questions and answers: managing an accounting practice<\/i><\/a><\/p>\n","protected":false},"author":1341,"featured_media":50052,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2254,3120,3002],"tags":[],"class_list":["post-119092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","category-pro-member-exclusive","category-special"],"acf":[],"yoast_head":"\n