{"id":11881,"date":"2011-03-08t20:31:11","date_gmt":"2011-03-09t00:31:11","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=11881"},"modified":"2015-05-10t15:15:56","modified_gmt":"2015-05-10t19:15:56","slug":"why-clients-dont-like-you-and-they-dont-even-know-you-yet","status":"publish","type":"post","link":"\/\/www.g005e.com\/2011\/03\/08\/why-clients-dont-like-you-and-they-dont-even-know-you-yet\/","title":{"rendered":"why clients don&#8217;t like you &#8211; and they don&#8217;t even know you yet"},"content":{"rendered":"<p><strong>your firm\u2019s image could be turning off prospects before they even meet you.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-11882\" title=\"bob lewis\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/03\/bob-lewis-150x150.jpg\" alt=\"bob lewis\" width=\"150\" height=\"150\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/03\/bob-lewis-150x150.jpg 150w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/03\/bob-lewis.jpg 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p>\n<p><em>by bob lewis<\/em><br \/>\n<a href=\"http:\/\/thinkvisionary.com\" target=\"_blank\">visionary marketing<\/a><\/p>\n<p>this is a simple concept, but one that eludes a large number of accounting practices.<\/p>\n<p>when going to a fine restaurant a patron expects a higher check. the guests will pay more for the experience and come back if the food is excellent and the environment provides the level of comfort that meets their expectations. the restaurant next door may have better food at lower prices, but they look like a diner and do not present themselves as a more interesting experience so they immediately turn off a large segment of the higher paying clientele.<\/p>\n<p>cpa firms do the same thing.<\/p>\n<blockquote><p><strong><a href=\"http:\/\/www.zoomerang.com\/survey\/web22bzwwd35vk\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-11898\" title=\"visionary marketing readiness pdf cvr for z\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/03\/visionary-marketing-readiness-pdf-cvr-for-z1-e1299630527456.jpg\" alt=\"\" width=\"58\" height=\"75\" \/><\/a>free instant download:<br \/>\n<\/strong><a href=\"http:\/\/www.zoomerang.com\/survey\/web22bzwwd35vk\/\" target=\"_blank\"><strong>cpa firm marketing readiness assessment workbook (pdf, 4 pages)<\/strong><\/a><\/p>\n<p> <a href=\"\/\/www.g005e.com\/2011\/03\/08\/why-clients-dont-like-you-and-they-dont-even-know-you-yet\/#more-11881\" class=\"more-link\">read more &rarr;<\/a><\/p><\/blockquote>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  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href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2011%2f03%2f08%2fwhy-clients-dont-like-you-and-they-dont-even-know-you-yet%2f&amp;title=why+clients+don%e2%80%99t+like+you+%e2%80%93+and+they+don%e2%80%99t+even+know+you+yet&amp;summary=your+firm%e2%80%99s+image+could+be+turning+off+prospects+before+they+even+meet+you.%0d%0a%0d%0a%0d%0a%0d%0aby+bob+lewis%0d%0avisionary+marketing%0d%0a%0d%0athis+is+a+simple+concept%2c+but+one+that+eludes+a+large+number+of+accounting+practices.%0d%0a%0d%0awhen+going+to+a+fine+restaurant+a+patron+expects+a+higher+check.+the+guests+will+pay+more+for+the+experience+'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2011%2f03%2f08%2fwhy-clients-dont-like-you-and-they-dont-even-know-you-yet%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20why%20clients%20don&#8217;t%20like%20you%20&#8211;%20and%20they%20don&#8217;t%20even%20know%20you%20yet&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2011\/03\/08\/why-clients-dont-like-you-and-they-dont-even-know-you-yet\/\" title=\"email this: why clients don&#8217;t like you &#8211; and they don&#8217;t even know you yet \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong>your firm\u2019s image could be turning off prospects before they even meet you.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-11882\" title=\"bob lewis\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/03\/bob-lewis-150x150.jpg\" alt=\"bob lewis\" width=\"150\" height=\"150\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/03\/bob-lewis-150x150.jpg 150w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/03\/bob-lewis.jpg 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p>\n<p><em>by bob lewis<\/em><br \/>\n<a href=\"http:\/\/thinkvisionary.com\" target=\"_blank\">visionary marketing<\/a><\/p>\n<p>this is a simple concept, but one that eludes a large number of accounting practices.<\/p>\n<p>when going to a fine restaurant a patron expects a higher check. the guests will pay more for the experience and come back if the food is excellent and the environment provides the level of comfort that meets their expectations. the restaurant next door may have better food at lower prices, but they look like a diner and do not present themselves as a more interesting experience so they immediately turn off a large segment of the higher paying clientele.<\/p>\n<p>cpa firms do the same thing.<\/p>\n<blockquote>\n<p><strong><a href=\"http:\/\/www.zoomerang.com\/survey\/web22bzwwd35vk\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-11898\" title=\"visionary marketing readiness pdf cvr for z\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/03\/visionary-marketing-readiness-pdf-cvr-for-z1-e1299630527456.jpg\" alt=\"\" width=\"58\" height=\"75\" \/><\/a>free instant download:<br \/>\n<\/strong><a href=\"http:\/\/www.zoomerang.com\/survey\/web22bzwwd35vk\/\" target=\"_blank\"><strong>cpa firm marketing readiness assessment workbook (pdf, 4 pages)<\/strong><\/a><\/p>\n<p> <a href=\"\/\/www.g005e.com\/2011\/03\/08\/why-clients-dont-like-you-and-they-dont-even-know-you-yet\/#more-11881\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<\/blockquote>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2011%2f03%2f08%2fwhy-clients-dont-like-you-and-they-dont-even-know-you-yet%2f&amp;t=why+clients+don%e2%80%99t+like+you+%e2%80%93+and+they+don%e2%80%99t+even+know+you+yet'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span 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url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2011%2f03%2f08%2fwhy-clients-dont-like-you-and-they-dont-even-know-you-yet%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li>\n<li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20why%20clients%20don&#8217;t%20like%20you%20&#8211;%20and%20they%20don&#8217;t%20even%20know%20you%20yet&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2011\/03\/08\/why-clients-dont-like-you-and-they-dont-even-know-you-yet\/\" title=\"email this: why clients don&#8217;t like you &#8211; and they don&#8217;t even know you yet \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div class=\"clean\"><\/div>\n<\/p>\n<\/div>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[5,3120],"tags":[79,216],"class_list":["post-11881","post","type-post","status-publish","format-standard","hentry","category-outlook","category-pro-member-exclusive","tag-marketing","tag-sales","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v22.6 - 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