{"id":1184,"date":"2008-04-02t12:37:17","date_gmt":"2008-04-02t17:37:17","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/2008\/04\/02\/expand-your-horizons-niche-marketing-success-stories\/"},"modified":"2015-10-23t03:36:40","modified_gmt":"2015-10-23t07:36:40","slug":"expand-your-horizons-niche-marketing-success-stories","status":"publish","type":"post","link":"\/\/www.g005e.com\/2008\/04\/02\/expand-your-horizons-niche-marketing-success-stories\/","title":{"rendered":"expand your horizons: niche marketing success stories"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/bp1.blogger.com\/_g3w0x4w4npw\/r6yh4weipvi\/aaaaaaaaaau\/9c2yiulc7-w\/s226\/jean+caragher.jpg\" align=\"left\" height=\"135\" width=\"96\" \/><strong>jean marie caragher, in the april 2008 journal of accountancy, states four irrefutable truths for successful marketing:<\/strong><\/p>\n<ol>\n<li>by identifying target markets and resources, <a href=\"http:\/\/en.wikipedia.org\/wiki\/niche_market\" title=\"niche market\" rel=\"wikipedia\" target=\"_blank\" class=\"zem_slink\">niche marketing<\/a> can distinguish a cpa firm from its competitors while generating higher profit margins.<\/li>\n<li>a well-developed <a href=\"http:\/\/en.wikipedia.org\/wiki\/marketing_plan\" title=\"marketing plan\" rel=\"wikipedia\" target=\"_blank\" class=\"zem_slink\">marketing plan<\/a> is the key to successful niche marketing and can include, but is not limited to, the following components: a <a href=\"http:\/\/en.wikipedia.org\/wiki\/mission_statement\" title=\"mission statement\" rel=\"wikipedia\" target=\"_blank\" class=\"zem_slink\">mission statement<\/a>; <a href=\"http:\/\/en.wikipedia.org\/wiki\/situation_analysis\" title=\"situation analysis\" rel=\"wikipedia\" target=\"_blank\" class=\"zem_slink\">situation analysis<\/a>; and <a href=\"http:\/\/en.wikipedia.org\/wiki\/smart_%28project_management%29\" title=\"smart (project management)\" rel=\"wikipedia\" target=\"_blank\" class=\"zem_slink\">smart<\/a> (specific, measurable, attainable, realistic and timely) strategies.<\/li>\n<li>find a niche champion with the industry knowledge (and experience), respect of partners and the ability to lead a team. if you lack champions, consider hiring and\/or merging with industry specialists.<\/li>\n<li>focus your marketing program using a variety of marketing tools and activities, and implement your strategy consistently.<\/li>\n<\/ol>\n<p><em>read the article, <a href=\"http:\/\/www.aicpa.org\/pubs\/jofa\/apr2008\/niche_marketing.htm\" target=\"_blank\">here<\/a>&#8230;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>jean marie caragher, in the april 2008 journal of accountancy, states four irrefutable truths for successful marketing: by identifying target markets and resources, niche marketing can distinguish a cpa firm from its competitors while generating higher profit margins. a well-developed &hellip; <a href=\"\/\/www.g005e.com\/2008\/04\/02\/expand-your-horizons-niche-marketing-success-stories\/\">continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1905,2271],"tags":[214,30,100,85,79,271,227],"class_list":["post-1184","post","type-post","status-publish","format-standard","hentry","category-clients-and-service","category-marketing","tag-consulting","tag-cpa","tag-cpa-firm","tag-firm","tag-marketing","tag-practice-development","tag-small-business"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v23.7 - 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