{"id":118396,"date":"2023-10-20t13:21:31","date_gmt":"2023-10-20t17:21:31","guid":{"rendered":"\/\/www.g005e.com\/?p=118396"},"modified":"2024-08-27t17:00:54","modified_gmt":"2024-08-27t21:00:54","slug":"the-four-steps-of-your-personal-marketing-process","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/10\/20\/the-four-steps-of-your-personal-marketing-process\/","title":{"rendered":"the four steps of your personal marketing process"},"content":{"rendered":"

\"\"<\/p>\n

you\u2019re not done once you land a client.<\/strong><\/p>\n

by august j. aquila<\/i>
\nprice it right: how to value accounting services<\/i><\/a><\/p>\n

most new business comes about because of personal marketing efforts. there is a process that your personal marketing efforts need to follow. in fact, the only way you will get different results is to change your current marketing process. let\u2019s look at the four steps in the personal marketing process.<\/p>\n

more: <\/b>eleven marketing strategies for smaller firms<\/a> | five keys to successful marketing<\/a> | how does your firm measure up?<\/a> | five questions for developing your marketing plan<\/a> | twelve fundamentals of planning<\/a> | six questions before asking for all the referrals you deserve<\/a> | you only have four strategies<\/a> | one question to guide your growth plans<\/a> | five rules for a marketing orientation<\/a> | the damage that traditional fee methods do<\/a> | four ways to prepare for new business development<\/a> | ten keys to marketing success<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>
log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

first, you need to get known and develop a good reputation in the marketplace. there are many ways for you to do this. look around your community.
\n
\nthere are your neighborhood; your church, temple or mosque; the schools your children attend. think about your business community and professional organizations as well as social and civic organizations. there is even a political community in which you can become involved. how many of these organizations are you currently active in? how many do you contribute your talents to? getting clients first requires that people know who you are.<\/p>\n

second, now that you are getting known, you need to move to the next stage of the process: developing relationships. this could be as simple as just being there to answer a question, providing counsel to one of your referral sources, calling a client to ask how he or she is doing, or introducing one of your clients to a potential client.<\/p>\n

third, you need to ask for the business. this is the selling process. this stage begins when you identify a need for your prospect or client or when the prospect calls you with a need. think of the selling process as merely helping your prospect or client satisfy a need. your challenge is to accurately identify the need or needs, provide the service or product that best satisfies those needs, be able to respond to objections, and provide the client with sufficient value for the fees paid. when you ask for the business, you\u2019ve made yourself a client.<\/p>\n

fourth, keep your good clients for life. the first two stages in the process get you to the client. the third stage shows the client what you can do. the fourth stage continues to prove to the client that she did the right thing by hiring you. this last stage requires you to serve the client. aren\u2019t we in a service business? therefore, shouldn\u2019t we act as servants to our clients? we need to provide clients with timely services, give proactive advice and always have the client\u2019s best interests at the root of everything we do.<\/p>\n

that\u2019s the process for developing a personal marketing plan. the implementation is now up to you.<\/p>\n","protected":false},"excerpt":{"rendered":"

you\u2019re not done once you land a client.<\/strong>
\n
\"\"<\/a>
\nby august j. aquila<\/i>
\n
price it right: how to value accounting services<\/i><\/a><\/p>\n","protected":false},"author":1331,"featured_media":118400,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120,3002],"tags":[],"class_list":["post-118396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pro-member-exclusive","category-special"],"acf":[],"yoast_head":"\nthe four steps of your personal marketing process - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2023\/10\/20\/the-four-steps-of-your-personal-marketing-process\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"the four steps of your personal marketing process - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2023\/10\/20\/the-four-steps-of-your-personal-marketing-process\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-20t17:21:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-27t21:00:54+00:00\" \/>\n<meta property=\"og:image\" content=\"\/\/www.g005e.com\/wp-content\/uploads\/2023\/10\/peoplenetworkingbeardwindow_adobestock_574400848.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1089\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"august j. aquila\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"august j. aquila\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2023\/10\/20\/the-four-steps-of-your-personal-marketing-process\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2023\/10\/20\/the-four-steps-of-your-personal-marketing-process\/\"},\"author\":{\"name\":\"august j. aquila\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/485fcededb7759aeecad5d24ea9c70a8\"},\"headline\":\"the four steps of your personal marketing process\",\"datepublished\":\"2023-10-20t17:21:31+00:00\",\"datemodified\":\"2024-08-27t21:00:54+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2023\/10\/20\/the-four-steps-of-your-personal-marketing-process\/\"},\"wordcount\":542,\"commentcount\":0,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2023\/10\/20\/the-four-steps-of-your-personal-marketing-process\/#primaryimage\"},\"thumbnailurl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2023\/10\/peoplenetworkingbeardwindow_adobestock_574400848.jpeg\",\"articlesection\":[\"marketing & sales\",\"pro member exclusive\",\"special\"],\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"commentaction\",\"name\":\"comment\",\"target\":[\"\/\/www.g005e.com\/2023\/10\/20\/the-four-steps-of-your-personal-marketing-process\/#respond\"]}]},{\"@type\":\"webpage\",\"@id\":\"\/\/www.g005e.com\/2023\/10\/20\/the-four-steps-of-your-personal-marketing-process\/\",\"url\":\"\/\/www.g005e.com\/2023\/10\/20\/the-four-steps-of-your-personal-marketing-process\/\",\"name\":\"the four steps of your personal marketing process - 卡塔尔世界杯常规比赛时间\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/#website\"},\"primaryimageofpage\":{\"@id\":\"\/\/www.g005e.com\/2023\/10\/20\/the-four-steps-of-your-personal-marketing-process\/#primaryimage\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2023\/10\/20\/the-four-steps-of-your-personal-marketing-process\/#primaryimage\"},\"thumbnailurl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2023\/10\/peoplenetworkingbeardwindow_adobestock_574400848.jpeg\",\"datepublished\":\"2023-10-20t17:21:31+00:00\",\"datemodified\":\"2024-08-27t21:00:54+00:00\",\"description\":\"actionable intelligence for tax, accounting, and financial professionals\",\"breadcrumb\":{\"@id\":\"\/\/www.g005e.com\/2023\/10\/20\/the-four-steps-of-your-personal-marketing-process\/#breadcrumb\"},\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"readaction\",\"target\":[\"\/\/www.g005e.com\/2023\/10\/20\/the-four-steps-of-your-personal-marketing-process\/\"]}]},{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/2023\/10\/20\/the-four-steps-of-your-personal-marketing-process\/#primaryimage\",\"url\":\"\/\/www.g005e.com\/wp-content\/uploads\/2023\/10\/peoplenetworkingbeardwindow_adobestock_574400848.jpeg\",\"contenturl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2023\/10\/peoplenetworkingbeardwindow_adobestock_574400848.jpeg\",\"width\":1600,\"height\":1089,\"caption\":\"colleagues having fun in office. cheerful business people enjoy socializing and discussing during work break in office. three smiling male and female colleagues have casual conversation at work.\"},{\"@type\":\"breadcrumblist\",\"@id\":\"\/\/www.g005e.com\/2023\/10\/20\/the-four-steps-of-your-personal-marketing-process\/#breadcrumb\",\"itemlistelement\":[{\"@type\":\"listitem\",\"position\":1,\"name\":\"home\",\"item\":\"\/\/www.g005e.com\/\"},{\"@type\":\"listitem\",\"position\":2,\"name\":\"marketing & sales\",\"item\":\"\/\/www.g005e.com\/category\/marketing\/\"},{\"@type\":\"listitem\",\"position\":3,\"name\":\"the four steps of your personal marketing process\"}]},{\"@type\":\"website\",\"@id\":\"\/\/www.g005e.com\/#website\",\"url\":\"\/\/www.g005e.com\/\",\"name\":\"卡塔尔世界杯常规比赛时间\",\"description\":\"actionable intelligence for the tax, accounting and finance community\",\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"potentialaction\":[{\"@type\":\"searchaction\",\"target\":{\"@type\":\"entrypoint\",\"urltemplate\":\"\/\/www.g005e.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"propertyvaluespecification\",\"valuerequired\":true,\"valuename\":\"search_term_string\"}}],\"inlanguage\":\"en-us\"},{\"@type\":\"organization\",\"@id\":\"\/\/www.g005e.com\/#organization\",\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"alternatename\":\"cpatrendlines\",\"url\":\"\/\/www.g005e.com\/\",\"logo\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"width\":1600,\"height\":350,\"caption\":\"卡塔尔世界杯常规比赛时间 research\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\"},\"sameas\":[\"https:\/\/www.facebook.com\/cpatrendlines\",\"https:\/\/x.com\/cpa_trendlines\",\"https:\/\/www.linkedin.com\/groups\/115382\/\",\"https:\/\/www.youtube.com\/cpatrendlines\"]},{\"@type\":\"person\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/485fcededb7759aeecad5d24ea9c70a8\",\"name\":\"august j. aquila\",\"image\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/image\/\",\"url\":\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/12\/aquila-headshot-e1733455780969-96x96.jpg\",\"contenturl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/12\/aquila-headshot-e1733455780969-96x96.jpg\",\"caption\":\"august j. aquila\"},\"description\":\"august j. aquila is an internationally known speaker, consultant and author and has held leading positions in the accounting profession for more than 25 years.\",\"url\":\"\/\/www.g005e.com\/author\/august-aquila\/\"}]}<\/script>\n<!-- \/ yoast seo plugin. -->","yoast_head_json":{"title":"the four steps of your personal marketing process - 卡塔尔世界杯常规比赛时间","description":"actionable intelligence for tax, accounting, and financial professionals","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/\/www.g005e.com\/2023\/10\/20\/the-four-steps-of-your-personal-marketing-process\/","og_locale":"en_us","og_type":"article","og_title":"the four steps of your personal marketing process - 卡塔尔世界杯常规比赛时间","og_description":"actionable intelligence for tax, accounting, and financial professionals","og_url":"\/\/www.g005e.com\/2023\/10\/20\/the-four-steps-of-your-personal-marketing-process\/","og_site_name":"卡塔尔世界杯常规比赛时间","article_publisher":"https:\/\/www.facebook.com\/cpatrendlines","article_published_time":"2023-10-20t17:21:31+00:00","article_modified_time":"2024-08-27t21:00:54+00:00","og_image":[{"width":1600,"height":1089,"url":"\/\/www.g005e.com\/wp-content\/uploads\/2023\/10\/peoplenetworkingbeardwindow_adobestock_574400848.jpeg","type":"image\/jpeg"}],"author":"august j. aquila","twitter_card":"summary_large_image","twitter_creator":"@cpa_trendlines","twitter_site":"@cpa_trendlines","twitter_misc":{"written by":"august j. aquila","est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"article","@id":"\/\/www.g005e.com\/2023\/10\/20\/the-four-steps-of-your-personal-marketing-process\/#article","ispartof":{"@id":"\/\/www.g005e.com\/2023\/10\/20\/the-four-steps-of-your-personal-marketing-process\/"},"author":{"name":"august j. aquila","@id":"\/\/www.g005e.com\/#\/schema\/person\/485fcededb7759aeecad5d24ea9c70a8"},"headline":"the four steps of your personal marketing process","datepublished":"2023-10-20t17:21:31+00:00","datemodified":"2024-08-27t21:00:54+00:00","mainentityofpage":{"@id":"\/\/www.g005e.com\/2023\/10\/20\/the-four-steps-of-your-personal-marketing-process\/"},"wordcount":542,"commentcount":0,"publisher":{"@id":"\/\/www.g005e.com\/#organization"},"image":{"@id":"\/\/www.g005e.com\/2023\/10\/20\/the-four-steps-of-your-personal-marketing-process\/#primaryimage"},"thumbnailurl":"\/\/www.g005e.com\/wp-content\/uploads\/2023\/10\/peoplenetworkingbeardwindow_adobestock_574400848.jpeg","articlesection":["marketing & sales","pro member exclusive","special"],"inlanguage":"en-us","potentialaction":[{"@type":"commentaction","name":"comment","target":["\/\/www.g005e.com\/2023\/10\/20\/the-four-steps-of-your-personal-marketing-process\/#respond"]}]},{"@type":"webpage","@id":"\/\/www.g005e.com\/2023\/10\/20\/the-four-steps-of-your-personal-marketing-process\/","url":"\/\/www.g005e.com\/2023\/10\/20\/the-four-steps-of-your-personal-marketing-process\/","name":"the four steps of your personal marketing process - 卡塔尔世界杯常规比赛时间","ispartof":{"@id":"\/\/www.g005e.com\/#website"},"primaryimageofpage":{"@id":"\/\/www.g005e.com\/2023\/10\/20\/the-four-steps-of-your-personal-marketing-process\/#primaryimage"},"image":{"@id":"\/\/www.g005e.com\/2023\/10\/20\/the-four-steps-of-your-personal-marketing-process\/#primaryimage"},"thumbnailurl":"\/\/www.g005e.com\/wp-content\/uploads\/2023\/10\/peoplenetworkingbeardwindow_adobestock_574400848.jpeg","datepublished":"2023-10-20t17:21:31+00:00","datemodified":"2024-08-27t21:00:54+00:00","description":"actionable intelligence for tax, accounting, and financial professionals","breadcrumb":{"@id":"\/\/www.g005e.com\/2023\/10\/20\/the-four-steps-of-your-personal-marketing-process\/#breadcrumb"},"inlanguage":"en-us","potentialaction":[{"@type":"readaction","target":["\/\/www.g005e.com\/2023\/10\/20\/the-four-steps-of-your-personal-marketing-process\/"]}]},{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/2023\/10\/20\/the-four-steps-of-your-personal-marketing-process\/#primaryimage","url":"\/\/www.g005e.com\/wp-content\/uploads\/2023\/10\/peoplenetworkingbeardwindow_adobestock_574400848.jpeg","contenturl":"\/\/www.g005e.com\/wp-content\/uploads\/2023\/10\/peoplenetworkingbeardwindow_adobestock_574400848.jpeg","width":1600,"height":1089,"caption":"colleagues having fun in office. cheerful business people enjoy socializing and discussing during work break in office. three smiling male and female colleagues have casual conversation at work."},{"@type":"breadcrumblist","@id":"\/\/www.g005e.com\/2023\/10\/20\/the-four-steps-of-your-personal-marketing-process\/#breadcrumb","itemlistelement":[{"@type":"listitem","position":1,"name":"home","item":"\/\/www.g005e.com\/"},{"@type":"listitem","position":2,"name":"marketing & sales","item":"\/\/www.g005e.com\/category\/marketing\/"},{"@type":"listitem","position":3,"name":"the four steps of your personal marketing process"}]},{"@type":"website","@id":"\/\/www.g005e.com\/#website","url":"\/\/www.g005e.com\/","name":"卡塔尔世界杯常规比赛时间","description":"actionable intelligence for the tax, accounting and finance community","publisher":{"@id":"\/\/www.g005e.com\/#organization"},"potentialaction":[{"@type":"searchaction","target":{"@type":"entrypoint","urltemplate":"\/\/www.g005e.com\/?s={search_term_string}"},"query-input":{"@type":"propertyvaluespecification","valuerequired":true,"valuename":"search_term_string"}}],"inlanguage":"en-us"},{"@type":"organization","@id":"\/\/www.g005e.com\/#organization","name":"卡塔尔世界杯常规比赛时间 research","alternatename":"cpatrendlines","url":"\/\/www.g005e.com\/","logo":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","width":1600,"height":350,"caption":"卡塔尔世界杯常规比赛时间 research"},"image":{"@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/"},"sameas":["https:\/\/www.facebook.com\/cpatrendlines","https:\/\/x.com\/cpa_trendlines","https:\/\/www.linkedin.com\/groups\/115382\/","https:\/\/www.youtube.com\/cpatrendlines"]},{"@type":"person","@id":"\/\/www.g005e.com\/#\/schema\/person\/485fcededb7759aeecad5d24ea9c70a8","name":"august j. aquila","image":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/person\/image\/","url":"\/\/www.g005e.com\/wp-content\/uploads\/2024\/12\/aquila-headshot-e1733455780969-96x96.jpg","contenturl":"\/\/www.g005e.com\/wp-content\/uploads\/2024\/12\/aquila-headshot-e1733455780969-96x96.jpg","caption":"august j. aquila"},"description":"august j. aquila is an internationally known speaker, consultant and author and has held leading positions in the accounting profession for more than 25 years.","url":"\/\/www.g005e.com\/author\/august-aquila\/"}]}},"_links":{"self":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/118396","targethints":{"allow":["get"]}}],"collection":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/users\/1331"}],"replies":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/comments?post=118396"}],"version-history":[{"count":5,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/118396\/revisions"}],"predecessor-version":[{"id":118431,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/118396\/revisions\/118431"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media\/118400"}],"wp:attachment":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media?parent=118396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/categories?post=118396"},{"taxonomy":"post_tag","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/tags?post=118396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}