{"id":118215,"date":"2023-10-16t11:56:15","date_gmt":"2023-10-16t15:56:15","guid":{"rendered":"\/\/www.g005e.com\/?p=118215"},"modified":"2024-08-27t17:00:57","modified_gmt":"2024-08-27t21:00:57","slug":"three-ways-to-work-together-on-wealth","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/10\/16\/three-ways-to-work-together-on-wealth\/","title":{"rendered":"three ways to work together on wealth"},"content":{"rendered":"
<\/strong><\/p>\n collaboration can be in house, but it doesn\u2019t have to be.<\/strong><\/p>\n by anthony glomski<\/i><\/p>\n the term \u201cwealth management\u201d comes up time and time again as you seek advice about helping your clients with their financial challenges and opportunities.<\/p>\n more: <\/b>target the family ceo<\/a> | how to implement collaborative wealth management<\/a> | five challenges of liquidating a business<\/a> people throughout the financial services industry like to call themselves \u201cwealth managers\u201d or \u201cwealth advisors,\u201d but research shows that only about 1 in 16 financial professionals really provide collaborative wealth management. this type of client relationship includes not only investment consulting, but all aspects of advanced planning and relationship management. mostly they focus on investment management services that everyone else provides. in most cases, standard investment management services are not enough to make a meaningful difference in your client\u2019s total financial picture. but your role as your clients\u2019 personal cfo does<\/strong> make a huge impact. by using a collaborative approach, you will gain a detailed understanding of your client\u2019s deepest values, goals and most important financial wants and needs. by doing so, you can help clients clarify what is most important to them and craft a measurable, long-range plan to meet those needs and goals. the process is designed to foster an ongoing and dynamic relationship with clients to ensure that their needs continue to be met as life circumstances change over time \u2013 it\u2019s not a one-and-done exercise.<\/p>\n i like to use this simple formula for describing the collaborative wealth management process:<\/p>\n cwm = ic + ap + rm\u00a0 <\/strong><\/p>\n collaborative wealth management =<\/p>\n investment consulting + advance planning + relationship management<\/p><\/blockquote>\n let\u2019s take a closer look at investment consulting, which deals with the overarching concerns shared by all successful people and their families: making consistent, smart decisions about their finances. investment consulting aligns a client\u2019s financial assets to their goals, as well as to their return objectives, time horizons and risk tolerance. it\u2019s the foundation upon which a true collaborative wealth management solution is created.<\/p>\n three approaches to investment consulting<\/strong><\/p>\n for cpas, investment consulting may be a foreign concept. here are three common ways that cpa firms approach it:<\/strong><\/p>\n if you\u2019re going to be collaborative, you have to select one of the three models below. let\u2019s take a closer look at each:<\/p>\n the reason this process is called collaborative<\/strong> wealth management is because not all the specialists are in the same office in the same meeting at the same time. information is passed back and forth and everybody is somewhat in a silo. and that gets back to the core of this post.<\/p>\n to make this process work, someone needs to step up and be the master coordinator \u2013 the person who sees everything<\/strong> that\u2019s going on in your client\u2019s financial life. that someone should be you, the cpa! and you should rightfully be compensated for assuming this important role.<\/p>\n when we take on new clients at my firm and start looking at their financial situation, i can\u2019t point to a single case in which the client had a fully coordinated consultative approach among their various advisors. but i can<\/strong> point to several situations in which important parts of their financial picture has broken down, or opportunities have been lost, or big issues get missed. this further makes the point that you have the opportunity to expand your relationship with the right type of clients.<\/p>\n well, who is taking care of the client?<\/p>\n knowledge transfer<\/strong><\/p>\n if you\u2019re partnering with outside firms then you absolutely must have a secure drive for sharing information, for collecting client documents and for providing you access to that information. that way, all the information and supporting documentation you need to serve that client is in a single, secure location.<\/p>\n if you asked me a few years who should be responsible for creating this shared drive, i would have told you it was the advisory firm\u2019s responsibility. but now i\u2019m seeing cpas step up to create those secure drives and other knowledge-sharing solutions \u2013 and they\u2019re being paid to do so in addition to earning an ongoing retainer for maintaining those knowledge-sharing solutions.<\/p>\n again, we\u2019re not just talking about a secure drive that has some files in it. cpas are taking the step of building out a comprehensive disaster recovery plan<\/strong>. although cpas are not technically doing an audit, the motions that cpas go through to build that disaster recovery plan are similar to what i used to do when i did an audit. like an auditor, you have to meet with the client and be adept at getting all kinds of information from them. it can be a time-consuming and challenging process. it\u2019s not easy to set up a comprehensive disaster recovery plan, but clients and your strategic partners will say it\u2019s well worth it when you think of all the crazy things that happen in today\u2019s world that can cause you to lose critical data.<\/p>\n once you have the plan in place, you now have a single secure go-to spot where everything about the client lives. how many of your clients have set up a disaster recovery plan for their personal lives? how would they feel knowing that you built critical safeguard for them in the wake of a natural disaster or crisis like covid-19?<\/p>\n we are seeing savvy accounting firms charge ongoing project-based fees for managing a client\u2019s critical disaster recovery plan \u2013 those plans are critical to a client\u2019s business sustainability today. (note \u2013 you will often hear me talk about project-based fees, a billing method you may or may not be using now.)<\/p>\n when it comes to billing, i\u2019ve learned something very important over the years \u2013 clients want value and they will pay for that value. simply sending a time-based invoice that details every minute they spent to do a job does not<\/strong> add value.<\/p>\n \u201ceconomic glue\u201d that holds your partnerships together<\/strong><\/p>\n once you get comfortable collaborating with other professionals \u2013 and start seeing how their skill sets mesh with yours to bring more value to your client situations \u2013 an interesting thing starts to happen. you become part of your partners\u2019 coordinated approach solution offered to their<\/strong> clients and this will result in more work for you \u2013 and more high-margin fees.<\/p>\n a \u201ctrue\u201d wealth manager is someone who\u2019s typically serving business owners and entrepreneurs with complex situations; they\u2019re bringing a variety of solutions to the table for their clients. many of those solutions come from other professionals, so the wealth manager is taking a coordinated approach. when bringing these solutions to clients, all of a sudden, you\u2019re going to have more work to do \u2013 and that additional work is going to result in project-based fees. think of it as a virtuous circle.<\/p>\n the virtuous circle occurs when a wealth manager (sometimes referred to as an elite wealth planner) comes to you seeking solutions for their existing clients and then both of you collaborate about what makes sense for your<\/strong> clients. then you go back to your clients and say, \u201chey, this can make sense to protect your assets,\u201d or \u201cthis can make sense to ward off threats of potential lawsuits or litigation from future ex-spouses\u201d or \u201cthis can make sense to shield you from excessive taxes.\u201d<\/p>\n instantly you\u2019ve created economic glue, because the elite wealth manager you\u2019ve partnered with is going to get compensated by working with that client and then you\u2019re going to get compensated even further by working with an existing client. in many ways this is the preferred model. which would you rather have \u2013 more clients overall or more work from your best existing clients?<\/p>\n","protected":false},"excerpt":{"rendered":"
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\ntrue collaborative wealth management is designed to solve a full range of challenges that your successful clients face on an ongoing, long-term basis. collaborative wealth management coordinates all aspects of your client\u2019s financial life that must be addressed if you are going to help them build a secure and meaningful future for themselves and their families.<\/p>\n\n
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