{"id":118160,"date":"2023-10-12t12:40:30","date_gmt":"2023-10-12t16:40:30","guid":{"rendered":"\/\/www.g005e.com\/?p=118160"},"modified":"2024-08-27t17:00:59","modified_gmt":"2024-08-27t21:00:59","slug":"six-ways-to-beat-the-competition","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/10\/12\/six-ways-to-beat-the-competition\/","title":{"rendered":"six ways to beat the competition"},"content":{"rendered":"

\"big<\/strong><\/p>\n

stop losing business to others.<\/strong><\/p>\n

by sandi leyva<\/i>
\nthe complete guide to marketing for tax & accounting firms<\/i><\/a><\/p>\n

it\u2019s rare that i lose business to competitors, and it\u2019s also not an accident.<\/p>\n

more: <\/b>how to fight feeling overwhelmed<\/a> | the art of prompt engineering for accountants<\/a> | calculate your business relationship ratios<\/a> | set bold new goals for the rest of the year<\/a> | five ways to acquire more clients<\/a> | five stages of any business<\/a> | leverage your client list today<\/a> | need leads? try a quiz<\/a> | now\u2019s the time to clean up your email list<\/a> | don\u2019t let prospects fall through the cracks<\/a> | five lessons my clients taught me<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

if you are losing business to your competitors, here are some strategies you can use to \u201cbecome a category of one,\u201d as they say in marketing.<\/p>\n

<\/p>\n

1. build your brand.<\/strong> in accounting, professional services and coaching, our brand is our name. we can build it up by building our reputation for delivering results to clients and becoming a thought leader in the profession. do this a number of ways: write articles, make speeches, offer teleseminars, post your testimonials and case studies, get interviewed by the press, serve on a committee or board of directors, and become a well-respected business leader in your community, to name a few. when you build your brand, people will come asking for you by name and won\u2019t consider others.<\/p>\n

2. make clients money.<\/strong> offer your services in a way that not only provides the compliance work that clients need, but that has them saving money or making more money so that your fees pay for themselves in the client\u2019s eyes. this is best done by making it clear\u00a0how your services provide a return on investment for a client. often clients don\u2019t even know how much you\u2019ve saved them, so sometimes you need to overtly communicate this. when you turn your final deliverable over to a client, add a report that summarizes how much you have saved your client. this will go a long way toward getting great testimonials, more referrals and increased client retention.<\/p>\n

3. stop hourly pricing.<\/strong> it\u2019s far too easy to have a prospect ask your price and compare you with someone lower \u2013 which is totally ludicrous, because no one can know how fast you are compared to someone else. so if you do hourly pricing, you have to let prospects know you are faster (if you are). the best way to get out of the whole price conversation is to bundle your services and develop fixed fee packages. clients love the certainty of a fixed fee, and you totally sound like you know what you are doing when you have a package.<\/p>\n

4. become more client-centered.<\/strong> listen. develop your services at the intersection of your skill set and your client\u2019s needs. you will benefit from constantly rolling out new products and services, and your client will think you can read their mind.<\/p>\n

5. learn marketing.<\/strong> if you are a great technician and a lousy marketer, you\u2019re a best-kept secret. if you\u2019re a great marketer and a lousy technician, you\u2019ll have a lot of customer turnover. you need both skill sets to succeed in this economy. if your competitor is better than you at marketing and is an average technician, they\u2019re likely to do just as well as you if you are a lousy marketer and a great technician. sad but true.<\/p>\n

6. put some fun into your products or services.<\/strong> one year, i had a contest and gave away an ipad. another year, we took our top-tier clients to a fancy resort in phoenix. people are craving to have a little fun in their lives, so especially if you offer dentistry or taxes, it\u2019s a great idea to make it as fun as possible. figure out what your clients will like, and add it to your service package.<\/p>\n

try these six strategies to beat the competition.<\/p>\n","protected":false},"excerpt":{"rendered":"

stop losing business to others.<\/strong><\/p>\n

by sandi leyva<\/i>
\nthe complete guide to marketing for tax & accounting firms<\/i><\/a><\/p>\n","protected":false},"author":1345,"featured_media":38490,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120,3002,2295],"tags":[],"class_list":["post-118160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pro-member-exclusive","category-special","category-solo"],"acf":[],"yoast_head":"\nsix ways to beat the competition - 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