{"id":117626,"date":"2023-12-07t11:55:01","date_gmt":"2023-12-07t16:55:01","guid":{"rendered":"\/\/www.g005e.com\/?p=117626"},"modified":"2024-08-19t17:01:57","modified_gmt":"2024-08-19t21:01:57","slug":"bissett-bullet-show-them-the-value","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/12\/07\/bissett-bullet-show-them-the-value\/","title":{"rendered":"bissett bullet: show them the value"},"content":{"rendered":"

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today’s bissett bullet: \u201cif we demonstrate that we can create more wealth for our client than it will ever cost them to hire us, price sensitivity starts to diminish.\u201d<\/strong><\/span><\/h3>\n

by martin bissett<\/em><\/p>\n

the objection or concern phrased as <\/span>\u201cyou\u2019re too expensive<\/span>\u201d is the most common one experienced in the accounting profession, bar none. <\/span>\u201cyou\u2019re too expensive<\/span>\u201d simply means <\/span>\u201ci do not understand why i should pay this much money.<\/span>\u201d that is the prospective client telling you that you have yet to make a case strong enough for them to change from their current accountant at the price you\u2019re asking. once you overcome that, watch fee sensitivity disappear before your very eyes.<\/span><\/h4>\n

today\u2019s to-do:<\/strong><\/span><\/h3>\n

how strong is the commercial case for working with you and your practice? what value do you actually deliver that other firms don\u2019t, won\u2019t or can\u2019t? until you know that, do not expect the prospects to know that either.<\/em><\/span><\/h4>\n
see more bissett bullets here<\/a><\/h6>\n

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learn more<\/a><\/figcaption><\/figure>\n

grow your firm in daily bite-sized steps on a budget<\/span><\/h2>\n