{"id":117612,"date":"2023-10-12t11:55:51","date_gmt":"2023-10-12t15:55:51","guid":{"rendered":"\/\/www.g005e.com\/?p=117612"},"modified":"2024-08-27t17:00:59","modified_gmt":"2024-08-27t21:00:59","slug":"bissett-bullet-stop-relying-on-referrals","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/10\/12\/bissett-bullet-stop-relying-on-referrals\/","title":{"rendered":"bissett bullet: stop relying on referrals"},"content":{"rendered":"

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today’s bissett bullet: \u201ccan you really call yourself an advisor if you don\u2019t know where your own business is coming from and you have no plan to proactively grow?\u201d<\/strong><\/span><\/h3>\n

by martin bissett<\/em><\/p>\n

if the majority of your new client income is generated by referrals then you\u2019re getting something right. if you are providing a level of service that is resulting in a steady stream of recommendations then well done! but you can\u2019t rely on referrals alone. if you needed to proactively grow, what would be your plan?<\/span><\/h4>\n

if you don\u2019t know, that should ring an alarm bell in your mind. don\u2019t be subject to external factors. you need a pipeline in place or should those referrals be turned off for whatever reason, would cash flow quickly become an issue?<\/p>\n

today\u2019s to-do:<\/strong><\/span><\/h3>\n

revisit your marketing strategy and if you think you are too busy to implement it yourself, consider who you could put in place for you.<\/em><\/span><\/h4>\n
see more bissett bullets here<\/a><\/h6>\n

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learn more<\/a><\/figcaption><\/figure>\n

grow your firm in daily bite-sized steps on a budget<\/span><\/h2>\n