{"id":117610,"date":"2023-10-05t11:55:25","date_gmt":"2023-10-05t15:55:25","guid":{"rendered":"\/\/www.g005e.com\/?p=117610"},"modified":"2024-08-27t17:01:03","modified_gmt":"2024-08-27t21:01:03","slug":"bissett-bullet-relationship-building","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/10\/05\/bissett-bullet-relationship-building\/","title":{"rendered":"bissett bullet: relationship building"},"content":{"rendered":"

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today’s bissett bullet: \u201cif we\u2019re on dragon\u2019s den, we \u2018pitch.\u2019 if we\u2019re an accountant meeting with new potential clients, we build a relationship.\u201d<\/strong><\/span><\/h3>\n

by martin bissett<\/em><\/p>\n

never fall into the trap that we are pitching for new work or that we should have a \u201cspiel\u201d of any kind. this is not a junior sales opportunity. the relationship that a business owner has with their accounting professional is known as the <\/span>\u201cmost trusted<\/span>\u201d and as a result of that it should be treated with due reverence in each meeting scenario. even when you are in a <\/span>\u201cbeauty parade<\/span>\u201d situation, you are not pitching for the business, you are building relationships. make sure that your language reflects that.<\/span><\/h4>\n

today\u2019s to-do:<\/strong><\/span><\/h3>\n

review the last meeting you had with a prospective client. if you were on their side of the table, were they being pitched to or were they having a relationship built with them?<\/em><\/span><\/h4>\n
see more bissett bullets here<\/a><\/h6>\n

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learn more<\/a><\/figcaption><\/figure>\n

grow your firm in daily bite-sized steps on a budget<\/span><\/h2>\n