{"id":116540,"date":"2023-09-06t13:00:44","date_gmt":"2023-09-06t17:00:44","guid":{"rendered":"\/\/www.g005e.com\/?p=116540"},"modified":"2024-08-27t17:01:17","modified_gmt":"2024-08-27t21:01:17","slug":"why-accountants-need-more-from-live-events","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/09\/06\/why-accountants-need-more-from-live-events\/","title":{"rendered":"when live events fail"},"content":{"rendered":"

\"\"<\/p>\n

how to do in-person conferences the right way.<\/strong><\/p>\n

by seth fineberg<\/em><\/p>\n

some of you may know my views on the importance of live events<\/a> in accounting. but now we’re witnessing a shift in why attendees go or need to go: human support.<\/p>\n

more seth fineberg:\u00a0<\/strong>getting real: accounting tech decisions you need to make today<\/a> |\u00a0accounting tech doesn\u2019t have to be daunting<\/a>\u00a0| <\/strong>who\u2019s in control? you? or your clients?<\/a>\u00a0|\u00a0\u00a0time management rule #1 for accountants<\/a>\u00a0|\u00a0\u00a0<\/strong>plan to go \u2018live\u2019 post tax season<\/a>\u00a0|\u00a0\u00a0why vc is a bigger threat than ai<\/a>\u00a0 |\u00a0\u00a0\u00a0<\/strong>what does taking control of your firm mean?<\/a>\u00a0|\u00a0accountants need each other more than ever<\/a>\u00a0|\u00a0marchternity: just say \u2018no\u2019<\/a>\u00a0|\u00a0some thoughts on in-person events<\/a>\u00a0|\u00a0so you think you know accountants?<\/a>\u00a0|\u00a0what bogs down accountants<\/a><\/p>\n

\"goprocpa.com\"exclusively for pro members.\u00a0<\/strong>log in here<\/a>\u00a0or\u00a02022世界杯足球排名 today<\/a>.<\/p><\/blockquote>\n

sure, cpe, networking, and quality content are indeed a thing when it comes to considering the time and expense of attending an in-person event. but accountants these days need more. they need each other more than ever.<\/p>\n

if you are a tax pro, bookkeeper or accounting professional, particularly at a small firm, you have probably felt particularly alone and even hopeless after what you endured these past three years. many of you may have even questioned the very reason you do what you do, and considered moving on to something else professionally altogether.<\/p>\n

but accounting is community. there is no better place or reason to attend a live event than to have and feel a sense that people get you\u2026your pain, your joy, your struggles, your reason for continuing in this challenging and beautiful profession. this sense of belonging, of understanding the changes that are going on in the accounting profession, was on full display at tri-merit\u2019s unique cpa event: bridging the gap.<\/p>\n

if you missed it, don\u2019t worry. you will be hearing about it, and i suspect it will be around for years to come. affectionately referred to as \u201crandycon,\u201d named for tri-merit co-founder randy crabtree, cpa, bridging the gap delivered on its promise of showcasing what is truly needed for the current and next generation of accountants to belong and thrive. moreover, it was a reminder that accountants want, and deserve more than the usual array of cpe sessions, with familiar speakers, staid topics, and expected networking events.<\/p>\n

the tri-merit event boasted sessions that focused exclusively on mental health and well-being, understanding what enjoying your firm and work can be, defining how exactly current and newer technologies can be used, and challenging the notion that \u201cwork\/life\u201d balance has it backward. it even had an \u201cawards\u201d ceremony that didn\u2019t take itself too seriously (i.e., \u201cmost background appearances in a zoom call\u201d).<\/p>\n

it\u2019s not to say all conferences need to be this way, or that it was not without its imperfections. but the fact that the key topics were on display, recognizing the true need for support and understanding of current accountant challenges over rhetoric and change-mongering, showed that someone is paying attention.<\/p>\n

issues like de&i needn\u2019t be \u201ccheck the box\u201d scenarios. the coming of ai into the profession needn\u2019t be feared, but understood and even enjoyed. the fact that, at times, you want to \u201cthroat punch\u201d your clients or even some staff, is ok. and, guess what, so is vacationing during busy season (shock! horror!).<\/p>\n

all of this points to the fact that accountants want and need to get real. they want to feel ok to laugh, cry, scream and feel like their authentic selves while navigating their professional challenges. some even want to compose raps<\/a> about it.<\/p>\n

in short, accountants need each other and to feel seen and heard. they need to feel supported and safe with one another and not put on display because someone thinks they represent their agenda or dictate to them about what they \u201cshould\u201d be doing. any event that can truly deliver and does that with authenticity will have attendees and vendors coming back consistently.<\/p>\n

i also want to shout out to other events that have cropped up or continue to grow out of a similar need: accounting salon<\/a>, thriveal and their deeper weekend<\/a>, and the new #taxtwitter retreat<\/a> are good examples. note that this is no disrespect to any of the existing events in the accounting space. they all have their place and continue to attract vendors and attendees alike for the purpose of learning and growing as a business. i look forward to attending those as well.<\/p>\n

but the aforementioned is the future of what meaningful accounting events need to be about, and i wanted to spend some words making sure this was known. do consider attending one in the future, or maybe\u2026 come up with your own!<\/p>\n