{"id":11601,"date":"2011-04-05t23:28:25","date_gmt":"2011-04-06t03:28:25","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=11601"},"modified":"2015-10-23t02:54:24","modified_gmt":"2015-10-23t06:54:24","slug":"13-new-rules-for-accounting-marketing","status":"publish","type":"post","link":"\/\/www.g005e.com\/2011\/04\/05\/13-new-rules-for-accounting-marketing\/","title":{"rendered":"13 new rules for accounting marketing"},"content":{"rendered":"<figure id=\"attachment_12519\" class=\"thumbnail wp-caption alignright\" style=\"width: 125px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12519\" title=\"alan vitberg\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/04\/screen-shot-2011-04-05-at-11.19.19-pm-e1302060033438.png\" alt=\"alan vitberg\" width=\"125\" height=\"182\" \/><figcaption class=\"caption wp-caption-text\">alan vitberg<\/figcaption><\/figure>\n<p><strong>adapt and grow. or don&#8217;t and you won&#8217;t.<\/strong><\/p>\n<p><em>by alan vitberg<\/em><br \/>\n<a href=\"http:\/\/www.vitbergllc.com\/about\/bios\/alan-vitberg\/\">vitberg llc<\/a><\/p>\n<p>new rules about marketing and business development are at hand, and firms that adapt early are those that will grow, not unlike their predecessors who capitalized upon transformative changes that occurred over two decades ago.<\/p>\n<p>here\u2019s a \u201cbaker\u2019s dozen\u201d of those new rules that can transform your firm\u2019s marketing and business development, and take it to new heights:<\/p>\n<ol>\n<li>start thinking about marketing as an investment, not just an expense.<\/li>\n<li>demand accountability from everyone. <a href=\"\/\/www.g005e.com\/2011\/04\/05\/13-new-rules-for-accounting-marketing\/#more-11601\" class=\"more-link\">read more &rarr;<\/a><\/li>\n<\/ol>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2011%2f04%2f05%2f13-new-rules-for-accounting-marketing%2f&amp;t=13+new+rules+for+accounting+marketing'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2011%2f04%2f05%2f13-new-rules-for-accounting-marketing%2f&amp;title=13+new+rules+for+accounting+marketing&amp;summary=%5bcaption+id%3d%22attachment_12519%22+align%3d%22alignright%22+width%3d%22125%22+caption%3d%22alan+vitberg%22%5d%5b%2fcaption%5d%0d%0a%0d%0aadapt+and+grow.+or+don%27t+and+you+won%27t.%0d%0a%0d%0aby+alan+vitberg%0d%0avitberg+llc%0d%0a%0d%0anew+rules+about+marketing+and+business+development+are+at+hand%2c+and+firms+that+adapt+early+are+those+that+will+grow%2c+not+unlike+their+predecessors'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2011%2f04%2f05%2f13-new-rules-for-accounting-marketing%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%2013%20new%20rules%20for%20accounting%20marketing&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2011\/04\/05\/13-new-rules-for-accounting-marketing\/\" title=\"email this: 13 new rules for accounting marketing \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<figure id=\"attachment_12519\" class=\"thumbnail wp-caption alignright\" style=\"width: 125px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12519\" title=\"alan vitberg\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/04\/screen-shot-2011-04-05-at-11.19.19-pm-e1302060033438.png\" alt=\"alan vitberg\" width=\"125\" height=\"182\" \/><figcaption class=\"caption wp-caption-text\">alan vitberg<\/figcaption><\/figure>\n<p><strong>adapt and grow. or don&#8217;t and you won&#8217;t.<\/strong><\/p>\n<p><em>by alan vitberg<\/em><br \/>\n<a href=\"http:\/\/www.vitbergllc.com\/about\/bios\/alan-vitberg\/\">vitberg llc<\/a><\/p>\n<p>new rules about marketing and business development are at hand, and firms that adapt early are those that will grow, not unlike their predecessors who capitalized upon transformative changes that occurred over two decades ago.<\/p>\n<p>here\u2019s a \u201cbaker\u2019s dozen\u201d of those new rules that can transform your firm\u2019s marketing and business development, and take it to new heights:<\/p>\n<ol>\n<li>start thinking about marketing as an investment, not just an expense.<\/li>\n<li>demand accountability from everyone. <a href=\"\/\/www.g005e.com\/2011\/04\/05\/13-new-rules-for-accounting-marketing\/#more-11601\" class=\"more-link\">read more &rarr;<\/a><\/li>\n<\/ol>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2011%2f04%2f05%2f13-new-rules-for-accounting-marketing%2f&amp;t=13+new+rules+for+accounting+marketing'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on 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url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2011%2f04%2f05%2f13-new-rules-for-accounting-marketing%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li>\n<li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%2013%20new%20rules%20for%20accounting%20marketing&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2011\/04\/05\/13-new-rules-for-accounting-marketing\/\" title=\"email this: 13 new rules for accounting marketing \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div class=\"clean\"><\/div>\n<\/p>\n<\/div>\n","protected":false},"author":9,"featured_media":12519,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2254,2259,5,3120],"tags":[564,575,79,216],"class_list":["post-11601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","category-leadership","category-outlook","category-pro-member-exclusive","tag-growth-strategy","tag-leadership","tag-marketing","tag-sales","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- 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