{"id":115731,"date":"2023-09-21t11:55:29","date_gmt":"2023-09-21t15:55:29","guid":{"rendered":"\/\/www.g005e.com\/?p=115731"},"modified":"2024-08-27t17:01:10","modified_gmt":"2024-08-27t21:01:10","slug":"bissett-bullet-keep-it-simple","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/09\/21\/bissett-bullet-keep-it-simple\/","title":{"rendered":"bissett bullet: keep it simple"},"content":{"rendered":"

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today’s bissett bullet: \u201cis your marketing copy based on what you want to tell people you do, or what they want you to do for them?\u201d<\/strong><\/span><\/h3>\n

by martin bissett<\/em><\/p>\n

i am not an accountant, i am a business owner. when i talk to other business owners about what they want from their accountant, they all say the same two things:<\/span><\/h4>\n

1) i want someone to make my life easier and
\n2) i want someone to help me make more money. anything else is unnecessary.<\/p>\n

we need to articulate our services in those terms. how does what we do make their lives easier and how does it put more money in their pockets?<\/p>\n

today\u2019s to-do:<\/strong><\/span><\/h3>\n

review your website copy. does it make clear to potential clients that you will achieve these outcomes for them? if not, it\u2019s time for an update.<\/em><\/span><\/h4>\n
see more bissett bullets here<\/a><\/h6>\n

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learn more<\/a><\/figcaption><\/figure>\n

grow your firm in daily bite-sized steps on a budget<\/h2>\n