{"id":115213,"date":"2023-08-01t10:08:46","date_gmt":"2023-08-01t14:08:46","guid":{"rendered":"\/\/www.g005e.com\/?p=115213"},"modified":"2024-08-27t17:01:44","modified_gmt":"2024-08-27t21:01:44","slug":"being-best-being-better-being-different","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/08\/01\/being-best-being-better-being-different\/","title":{"rendered":"bissett bullet: being best > being better > being different"},"content":{"rendered":"<p><a href=\"https:\/\/bissettbullets.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-115205 size-full\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/never-mind-the-bullets-hero-header-hdr-cropped.png\" alt=\"\" width=\"1600\" height=\"391\" srcset=\"\/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/never-mind-the-bullets-hero-header-hdr-cropped.png 1600w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/never-mind-the-bullets-hero-header-hdr-cropped-424x104.png 424w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/never-mind-the-bullets-hero-header-hdr-cropped-849x207.png 849w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/never-mind-the-bullets-hero-header-hdr-cropped-768x188.png 768w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/never-mind-the-bullets-hero-header-hdr-cropped-1536x375.png 1536w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/never-mind-the-bullets-hero-header-hdr-cropped-300x73.png 300w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/never-mind-the-bullets-hero-header-hdr-cropped-600x147.png 600w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #0056a6;\"><strong>today&#8217;s bissett bullet: why are our clients paying us to serve them? what do they receive from us that they can&#8217;t get elsewhere for a similar or better price?<\/strong><\/span><\/h3>\n<p><em>by martin bissett<\/em><\/p>\n<h4 style=\"text-align: center;\"><span style=\"color: #6d6d6d;\">please don\u2019t say service and partner-led attention. everyone says that. seriously, what do we deliver that our competitors do not? the secret sauce is not found in service lines or technology. it\u2019s found in outcomes and impact.<\/span><\/h4>\n<p>there will always be a firm with a wider service offering, larger marketing budget, more resources and greater technology. so, let\u2019s not try to compete on things many businesses don\u2019t understand or care about.<\/p>\n<h4 style=\"text-align: center;\"><span style=\"color: #0056a6;\"><strong>today\u2019s to-do:<\/strong><\/span><\/h4>\n<h4 style=\"text-align: center;\"><span style=\"color: #6d6d6d;\"><em>your current clients, including those who have joined you recently, chose you and not the others. establish a consensus on why that is and you\u2019ve found your differentiation.<\/em><\/span><\/h4>\n<h6 style=\"text-align: center;\"><a href=\"\/\/www.g005e.com\/tag\/bissett-bullets\/\">see more bissett bullets here<\/a><\/h6>\n<p><!--more--><\/p>\n<hr \/>\n<figure id=\"attachment_408\" class=\"thumbnail wp-caption alignright\" style=\"width: 417px\"><a href=\"https:\/\/bissettbullets.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"attachment-full ls-is-cached lazyloaded wp-image-408\" src=\"https:\/\/bissettbullets.com\/wp-content\/uploads\/2023\/05\/nmtb-book-and-mobile.png\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" srcset=\"https:\/\/bissettbullets.com\/wp-content\/uploads\/2023\/05\/nmtb-book-and-mobile.png 1100w, https:\/\/bissettbullets.com\/wp-content\/uploads\/2023\/05\/nmtb-book-and-mobile-300x300.png 300w, https:\/\/bissettbullets.com\/wp-content\/uploads\/2023\/05\/nmtb-book-and-mobile-1024x1024.png 1024w, https:\/\/bissettbullets.com\/wp-content\/uploads\/2023\/05\/nmtb-book-and-mobile-150x150.png 150w, https:\/\/bissettbullets.com\/wp-content\/uploads\/2023\/05\/nmtb-book-and-mobile-768x768.png 768w\" alt=\"\" width=\"417\" height=\"417\" data-src=\"https:\/\/bissettbullets.com\/wp-content\/uploads\/2023\/05\/nmtb-book-and-mobile.png\" data-srcset=\"https:\/\/bissettbullets.com\/wp-content\/uploads\/2023\/05\/nmtb-book-and-mobile.png 1100w, https:\/\/bissettbullets.com\/wp-content\/uploads\/2023\/05\/nmtb-book-and-mobile-300x300.png 300w, https:\/\/bissettbullets.com\/wp-content\/uploads\/2023\/05\/nmtb-book-and-mobile-1024x1024.png 1024w, https:\/\/bissettbullets.com\/wp-content\/uploads\/2023\/05\/nmtb-book-and-mobile-150x150.png 150w, https:\/\/bissettbullets.com\/wp-content\/uploads\/2023\/05\/nmtb-book-and-mobile-768x768.png 768w\" \/><\/a><figcaption class=\"caption wp-caption-text\"><a href=\"https:\/\/bissettbullets.com\/\">learn more<\/a><\/figcaption><\/figure>\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #6d6d6d;\">grow your firm in daily bite-sized steps on a budget<\/span><\/h2>\n<ul>\n<li class=\"elementor-icon-list-item\"><span class=\"elementor-icon-list-text\">do you want to<strong>\u00a0grow your firm<\/strong>\u00a0into the practice you want?<\/span><\/li>\n<li class=\"elementor-icon-list-item\"><span class=\"elementor-icon-list-text\">are you suffering from overwhelm and\u00a0<strong>don&#8217;t know where to start?<\/strong><\/span><\/li>\n<li class=\"elementor-icon-list-item\"><span class=\"elementor-icon-list-text\">do you need\u00a0<strong>proven and practical advice<\/strong>\u00a0but time and resource is in short supply?<\/span><\/li>\n<li class=\"elementor-icon-list-item\"><span class=\"elementor-icon-list-text\">do you need a daily dose of insight that&#8217;s<strong>\u00a0easy to implement<\/strong>\u00a0to help grow your firm in bite-sized chunks that fits into your budget?<\/span><\/li>\n<\/ul>\n<div class=\"elementor-element elementor-element-588c8807 elementor-widget elementor-widget-heading\" data-id=\"588c8807\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3 class=\"elementor-heading-title elementor-size-default\">introducing never mind the bullets<\/h3>\n<p>introducing &#8220;never mind the bullets,&#8221; an easy digital digest of the book of the same name written by martin bissett, bringing you 366 days of motivation and insight for growing your firm the proven way.<\/p>\n<h3 class=\"elementor-heading-title elementor-size-default\">what&#8217;s included in &#8216;never mind the bullets&#8217; digital?<\/h3>\n<p>with a \u2018to-do\u2019 for each day of the year, the topics covered by martin\u2019s daily teachings are:<\/p>\n<div class=\"elementor-element elementor-element-6e947e02 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6e947e02\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n<div class=\"elementor-widget-container\">\n<ul class=\"elementor-icon-list-items\">\n<li class=\"elementor-icon-list-item\"><span class=\"elementor-icon-list-text\">proof creating<\/span><\/li>\n<li class=\"elementor-icon-list-item\"><span class=\"elementor-icon-list-text\">proactivity mindset<\/span><\/li>\n<li class=\"elementor-icon-list-item\"><span class=\"elementor-icon-list-text\">pipeline building<\/span><\/li>\n<li class=\"elementor-icon-list-item\"><span class=\"elementor-icon-list-text\">pricing process<\/span><\/li>\n<li class=\"elementor-icon-list-item\"><span class=\"elementor-icon-list-text\">progress making<\/span><\/li>\n<li class=\"elementor-icon-list-item\"><span class=\"elementor-icon-list-text\">profitability increase<\/span><\/li>\n<li class=\"elementor-icon-list-item\"><span class=\"elementor-icon-list-text\">personal brand establishing<\/span><\/li>\n<li class=\"elementor-icon-list-item\"><span class=\"elementor-icon-list-text\">purpose articulation<\/span><\/li>\n<\/ul>\n<p>for 366 days, you will receive a daily email with an insight that comes with an in-depth explanation and an immediately implementable \u2018to do\u2019 for every day of the year.<\/p>\n<p>in addition to the \u2018never mind the bullets\u2019 daily email, you will receive the following:<\/p>\n<ul class=\"elementor-icon-list-items\">\n<li class=\"elementor-icon-list-item\"><span class=\"elementor-icon-list-text\">a monthly digest email that will give you tips for your practice and accounting practice insights and<\/span><\/li>\n<li class=\"elementor-icon-list-item\"><span class=\"elementor-icon-list-text\">bonus video content to take a deeper dive into a range of topics, including pricing, pipeline and practice growth<\/span><\/li>\n<\/ul>\n<h3 class=\"elementor-heading-title elementor-size-default\">what you will learn<\/h3>\n<p>you will learn how to quickly increase your credibility in the marketplace, get clarity on your message, build your pipeline, construct your marketing program, become confident in your pricing and learn from the mistakes and successes taken from martin\u2019s 25-year career working with over 1800 accounting firms from around the world.<\/p>\n<div class=\"elementor-element elementor-element-588c8807 elementor-widget elementor-widget-heading\" data-id=\"588c8807\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-6e947e02 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6e947e02\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\" style=\"text-align: center;\"><strong>one price, all the content: choose the monthly or annual plan<\/strong><\/h2>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-588c8807 elementor-widget elementor-widget-heading\" data-id=\"588c8807\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-6e947e02 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6e947e02\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n<div>\n<figure id=\"attachment_116468\" class=\"thumbnail wp-caption alignleft\" style=\"width: 350px\"><a href=\"https:\/\/bissettbullets.com\/monthly\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-116468\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/screenshot-2023-09-05-at-4.31.40-pm.png\" alt=\"\" width=\"350\" height=\"478\" srcset=\"\/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/screenshot-2023-09-05-at-4.31.40-pm.png 1171w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/screenshot-2023-09-05-at-4.31.40-pm-424x579.png 424w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/screenshot-2023-09-05-at-4.31.40-pm-849x1160.png 849w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/screenshot-2023-09-05-at-4.31.40-pm-768x1049.png 768w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/screenshot-2023-09-05-at-4.31.40-pm-1124x1536.png 1124w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/screenshot-2023-09-05-at-4.31.40-pm-300x410.png 300w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/screenshot-2023-09-05-at-4.31.40-pm-600x820.png 600w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/a><figcaption class=\"caption wp-caption-text\"><a href=\"https:\/\/bissettbullets.com\/monthly\/\">monthly<\/a><\/figcaption><\/figure>\n<\/div>\n<div><\/div>\n<div>\n<figure id=\"attachment_116469\" class=\"thumbnail wp-caption alignright\" style=\"width: 349px\"><a href=\"https:\/\/bissettbullets.com\/one-time-payment\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-116469\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/screenshot-2023-09-05-at-4.31.52-pm.png\" alt=\"\" width=\"349\" height=\"470\" srcset=\"\/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/screenshot-2023-09-05-at-4.31.52-pm.png 1189w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/screenshot-2023-09-05-at-4.31.52-pm-424x571.png 424w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/screenshot-2023-09-05-at-4.31.52-pm-849x1142.png 849w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/screenshot-2023-09-05-at-4.31.52-pm-768x1033.png 768w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/screenshot-2023-09-05-at-4.31.52-pm-1141x1536.png 1141w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/screenshot-2023-09-05-at-4.31.52-pm-300x404.png 300w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/screenshot-2023-09-05-at-4.31.52-pm-600x807.png 600w\" sizes=\"auto, (max-width: 349px) 100vw, 349px\" \/><\/a><figcaption class=\"caption wp-caption-text\"><a href=\"https:\/\/bissettbullets.com\/monthly\/\">one-time-payment<\/a><\/figcaption><\/figure>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div class=\"elementor-widget-container\" style=\"text-align: center;\"><span style=\"color: #919191;\"><em>all subscriptions roll on a monthly basis and have no tie-in. you can cancel anytime.<\/em><\/span><\/div>\n<div>\n<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3284fdfb\" data-id=\"3284fdfb\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-2039e7f1 elementor-widget elementor-widget-text-editor\" data-id=\"2039e7f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<h6><\/h6>\n<h6 class=\"elementor-widget-container\" style=\"text-align: center;\"><span style=\"color: #b6b6b6;\">copyright \u00a9 martin bissett 2023 in association with 卡塔尔世界杯常规比赛时间 \/ bay street group llc all rights reserved<\/span><\/h6>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\">\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 class=\"elementor-heading-title elementor-size-default\" style=\"text-align: center;\"><span style=\"color: #ffffff; font-size: 14px;\">.<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-588c8807 elementor-widget elementor-widget-heading\" data-id=\"588c8807\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-6e947e02 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6e947e02\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3284fdfb\" data-id=\"3284fdfb\" data-element_type=\"column\">\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">.<\/span><\/p>\n<\/div>\n<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-51d2f7c3\" data-id=\"51d2f7c3\" data-element_type=\"column\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><b>today&#8217;s bissett bullet: why are our clients paying us to serve them? what do they receive from us that they can&#8217;t get elsewhere for a similar or better price?<\/b><br \/>\n<a href=\"\/\/www.g005e.com\/2023\/08\/01\/being-best-being-better-being-different\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/never-mind-the-bullets-hero-header-hdr-cropped.png\" alt=\"\" width=\"250\" height=\"61\" \/><\/a><br \/>\n<i>by martin bissett<\/i><\/p>\n<h6 style=\"text-align: center;\"><a href=\"\/\/www.g005e.com\/tag\/bissett-bullets\/\">see more bissett bullets here<\/a><\/h6>\n","protected":false},"author":1343,"featured_media":115203,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2463,2254,2271,3120],"tags":[3772,3773],"class_list":["post-115213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-us","category-growth","category-marketing","category-pro-member-exclusive","tag-bissett-bullets","tag-never-mind-the-bullets"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>bissett bullet: being best &gt; being better &gt; being different - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2023\/08\/01\/being-best-being-better-being-different\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"bissett bullet: being best &gt; being better &gt; being different - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2023\/08\/01\/being-best-being-better-being-different\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-01t14:08:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-27t21:01:44+00:00\" \/>\n<meta property=\"og:image\" content=\"\/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/never-mind-the-bullets-hero-art.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"713\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"martin bissett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"martin bissett\" 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