{"id":115043,"date":"2023-09-17t11:57:36","date_gmt":"2023-09-17t15:57:36","guid":{"rendered":"\/\/www.g005e.com\/?p=115043"},"modified":"2024-08-27t17:01:12","modified_gmt":"2024-08-27t21:01:12","slug":"your-cas-engagement-letter-needs-a-reset-option","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/09\/17\/your-cas-engagement-letter-needs-a-reset-option\/","title":{"rendered":"your cas engagement letter needs a reset option"},"content":{"rendered":"

\"\"<\/strong><\/p>\n

even with the best definitions, scopes can change. here\u2019s what to include.<\/strong><\/p>\n

by hitendra patil<\/i>
\nclient accounting services: the definitive success guide<\/i><\/a><\/p>\n

\u201cpeople think of us (accountants) as the compliance agents \u2013 the necessary evil.\u201d<\/p>\n

this sentence haunts me even today, after hearing it nearly 15 years ago from a multi-award-winning, highly experienced cpa.<\/p>\n

perception!<\/p>\n

more: <\/b>structure insights as what-why-what<\/a> | cas reports are better. here\u2019s how.<\/a> | is it time for your firm to outsource?<\/a> | raise cas awareness among your clients<\/a> | which clients are best for cas<\/a> | how much can automating bank feeds save you?<\/a> | wants vs. needs: why not fill both?<\/a> | get sticky with cas<\/a> | who is the professional?<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>
log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

has the accounting profession\u2019s brand been (predominantly) perceived as \u201ccompliance\u201d only?<\/p>\n

\u201cwe deal with the past. we do audits. and we deal with the present. we do taxes and books. future \u2013 is not our business.\u201d
\n
\n\u201cwe are \u2018engaged\u2019 with our clients, but the relationship has no guarantee to carry over into the future. we live with them for today and listen to the stories of their past. we do not participate in their future together because we do not have any stake in their future. why would clients want to do anything with us about their future?\u201d<\/p>\n

when some experienced cpas expressed this, i was even more puzzled. i did a quick one-question poll, which i sent to randomly selected people. i had no clue if such people bought any services from accountants. the question was simple: \u201cwhat word comes to your mind when you hear the word \u2018accountant\u2019?\u201d about 46 percent of the respondents said \u201ctax,\u201d and about 26 percent said \u201cbalance sheet.\u201d that means a total of about 72 percent of respondents think \u201ctax or balance sheet = accountant.\u201d<\/p>\n

merriam-webster dictionary defines \u201caccountant\u201d as:<\/p>\n