{"id":115009,"date":"2023-12-14t11:58:32","date_gmt":"2023-12-14t16:58:32","guid":{"rendered":"\/\/www.g005e.com\/?p=115009"},"modified":"2024-08-29t23:54:17","modified_gmt":"2024-08-30t03:54:17","slug":"five-ways-to-target-the-low-hanging-fruit","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/12\/14\/five-ways-to-target-the-low-hanging-fruit\/","title":{"rendered":"five ways to target the low-hanging fruit"},"content":{"rendered":"

\"ripe<\/strong><\/p>\n

easy tips you can implement right now.<\/strong><\/p>\n

by sandi leyva<\/i>
\nthe complete guide to marketing for tax & accounting firms<\/i><\/a><\/i><\/p>\n

if business has slowed for you, it\u2019s not just you. with people finishing their holiday preparations, getting ready for school vacations and trying to keep from falling to the latest batch of colds making the rounds, it\u2019s all most of us can do to stay on our routines.<\/p>\n

more: <\/b>eight ways to build busy-season stamina<\/a> | five things that clients don\u2019t know about accountants<\/a> | you\u2019re missing 60% of your revenue<\/a> | beyond compliance: six tips for adding value<\/a> | track six figures to test your marketing<\/a> | eight things to give new clients<\/a> | four ways small firms can beat large ones<\/a> | five emotional skills for entrepreneurs<\/a> | transform your marketing with crm<\/a> | five kinds of small thinking<\/a> | five tests: how open are you to change?<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

as entrepreneurs, we still need to make payroll, meet our budget goals and get enough cash in to keep our doors open. so how can we cash in on the low-hanging fruit?
\n
\nwe spend a lot of energy going after the fruit that is out of reach, and most of it spoils before we can get our act together. then we wonder why marketing is so expensive, we don\u2019t close the deals and we are left with a big expense.<\/p>\n

so that\u2019s why i want to share some tips about how to go after the low-hanging fruit. you won\u2019t even need a ladder for these revenue-builders.<\/p>\n

1. learn who sends you the most business and reach out to them.<\/strong><\/p>\n

here\u2019s a play-by-play of this first peach: get a list of current customers. (if you only have five customers, do this anyway.) make a column and note how you first got each customer right next to each customer\u2019s name. add up the sale for each referral source, and now you have identified your top power referrers. these people are sweet peaches for more revenue in your business. thank them, gift them, let them know you love them and do them a favor. then ask them for more business and how you can make it even easier for them to send you clients. you are bound to get a couple more accounts this way.<\/p>\n

2. reach out to people who already trust you.<\/strong><\/p>\n

the biggest barrier today to get new business is getting over the trust hurdle that prospects have about wondering whether they should trust you. eliminate that barrier by piggybacking onto people they already trust who already trust you: for example, your clients already trust you, their friends trust them. email your clients and ask them for referrals.<\/p>\n

most people are too afraid they are imposing on their clients. but in the end, most people like to do other people favors. so let your clients do you a favor, and ask them for referrals. they may not even know you want new business if you don\u2019t let them know.<\/p>\n

converting these prospects to clients will be faster than converting strangers, and you are sure to pick up a few new clients by just sending a few emails and calling in some favors.<\/p>\n

3. make an irresistible offer.<\/strong><\/p>\n

people love discounts, so put together an offer that saves your current clients and prospects money while possibly introducing them to something new. you might offer 10 percent off one of your services for the month of december, or have a coupon people can cash in. i\u2019m just about to have a closeout sale on some older inventory items that are not actively being marketed.<\/p>\n

people are primed to act when they see a deal. give people a deadline so they can make a decision and so you don\u2019t get left in \u201cmaybe\u201d land.<\/p>\n

offer a discount, and watch people come out of the woodwork to snatch it up.<\/p>\n

4. cross-sell current customers.<\/strong><\/p>\n

could you serve your current customers better? most of us could. with longtime clients, i find i sometimes get into a reactive rut, where i just do what clients tell me they need. however, that\u2019s not really what most good clients hire us for. they hire us to be more proactive than that. they hire us to keep taking them to the next level. but most of us quit too early or get comfortable with our routines.<\/p>\n

once you\u2019ve taken your client to your initial level of service, offer to take them to the next level. this gives you ample opportunities to continue to cross-sell and upsell your current clients, until every client has every service you offer or they have said no thank you.<\/p>\n

plug the holes you have with current clients who are not taking advantage of everything you have to offer, and watch your revenue per customer soar.<\/p>\n

5. offer current customers a new way to pay you.<\/strong><\/p>\n

a lot of people cannot afford to pay in full these days. if you\u2019ve never offered payment plans before, it may be a way to expand your client base (and your revenues) to people who can afford to pay you in a series rather than a lump sum. if you\u2019ve never taken credit cards, then it\u2019s way past time to add this payment method for your customers. you might also want to consider payment via paypal, or even bartering if you are just starting your business and trying to build your referrals.<\/p>\n

offer multiple ways to pay, and you\u2019ll be introduced to several new clients this way.<\/p>\n","protected":false},"excerpt":{"rendered":"

easy tips you can implement right now.<\/strong>
\n\"\"<\/a>
\nby sandi leyva<\/i>
\nthe complete guide to marketing for tax & accounting firms<\/i><\/a><\/i><\/p>\n","protected":false},"author":1345,"featured_media":38310,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120,3002,2295],"tags":[],"class_list":["post-115009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pro-member-exclusive","category-special","category-solo"],"acf":[],"yoast_head":"\nfive ways to target the low-hanging fruit - 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