{"id":115007,"date":"2023-09-14t11:58:42","date_gmt":"2023-09-14t15:58:42","guid":{"rendered":"\/\/www.g005e.com\/?p=115007"},"modified":"2024-08-27t17:01:13","modified_gmt":"2024-08-27t21:01:13","slug":"grow-your-revenue-with-three-marketing-strategies","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/09\/14\/grow-your-revenue-with-three-marketing-strategies\/","title":{"rendered":"grow your revenue with three marketing strategies"},"content":{"rendered":"

\"coffee<\/strong><\/p>\n

side benefit: you\u2019ll serve your clients better.<\/strong><\/p>\n

by sandi leyva<\/i>
\nthe complete guide to marketing for tax & accounting firms<\/i><\/a><\/p>\n

the latest marketing strategies and trends are almost as hard to keep up with as the tax law changes these days. here is a quick taste of three underutilized marketing trends that can solve a couple of issues in the accounting industry and increase firm profits.<\/p>\n

more: <\/b><\/strong>you\u2019re missing 60% of your revenue<\/a> | calculate your business relationship ratios<\/a> | set bold new goals for the rest of the year<\/a> | generative ai: should you avoid it or adopt it?<\/a> | five stages of any business<\/a> | leverage your client list today<\/a> | need leads? try a quiz<\/a> | now\u2019s the time to clean up your email list<\/a> | don\u2019t let prospects fall through the cracks<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

1 \u2013 consumption marketing<\/strong><\/p>\n

does client attrition keep your firm\u2019s managing partner up at night? consumption marketing is one of several solutions to this challenge. consumption marketing is designed to increase the consumer\u2019s use of the product and avoid returns (think “avoid writeoffs”).
\n
\naction item: <\/em>build in tips to show your client how to consume your services for better client satisfaction and retention. this can be anything from extra status emails during the project to additional handholding through implementation and followup. go beyond the regulatory requirement and show the client how to improve their business with all the work you just did.<\/p>\n

audit tip: <\/em>show your client how to use the information in the audit to save money, tighten procedures beyond what\u2019s necessary for the audit and otherwise repurpose the information for their benefit. your fee will be more palatable and pay back a little more.<\/p>\n

2 \u2013 social metrics<\/strong><\/p>\n

the three lowest-cost ways for accounting professionals to market are retention, referrals and reputation. i call them the 3 r\u2019s. we talked about retention above; social media is a great way for accounting professionals to build reputation. social metrics allow the public to rate your reputation to the community.<\/p>\n

action item: <\/em>engage your community; you will learn exactly how you can modify your services to meet needs and soar your revenues. i believe there is great opportunity here, but only the most progressive firms will do this.<\/p>\n

management consulting tip: <\/em>ask your community where their pain points are and move fast to solve them.<\/p>\n

3 \u2013 bundling<\/strong><\/p>\n

it\u2019s not new, but it\u2019s underused, and the accounting industry could definitely benefit. bundling is packaging individual products and services together. this is the answer to decommoditizing the tax return. bundle the tax return with other value-added services so that the client benefits much more than simply getting the return filed.<\/p>\n

action item: <\/em> make a list of every service and product you offer and figure out what can go together. if you don\u2019t have anything that fits together, develop something synergistic. i\u2019ve bundled my marketing, coaching and client retention tools in a nice little yearlong membership package. i\u2019ve bundled my foundation marketing course with my one-on-one coaching.<\/p>\n

small business tip:<\/em> if you\u2019re not already bundling, bundle payroll, sales tax and the 1120 for a small business, take them out of their deadline misery. you could call it tax triple play, i don\u2019t know. i\u2019d buy it. the benefit of bundling is you won\u2019t be compared hour for hour and when you add all the extra service, you won\u2019t be comparable to the big-box tax services.<\/p>\n","protected":false},"excerpt":{"rendered":"

side benefit: you\u2019ll serve your clients better.<\/strong>
\n\"\"<\/a>
\nby sandi leyva<\/i>
\nthe complete guide to marketing for tax & accounting firms<\/i><\/a><\/p>\n","protected":false},"author":1345,"featured_media":45651,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120,3002,2295],"tags":[],"class_list":["post-115007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pro-member-exclusive","category-special","category-solo"],"acf":[],"yoast_head":"\ngrow your revenue with three marketing strategies - 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