{"id":114995,"date":"2023-08-16t14:45:49","date_gmt":"2023-08-16t18:45:49","guid":{"rendered":"\/\/www.g005e.com\/?p=114995"},"modified":"2024-08-27t17:01:31","modified_gmt":"2024-08-27t21:01:31","slug":"make-the-most-of-cpe-conferences","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/08\/16\/make-the-most-of-cpe-conferences\/","title":{"rendered":"make the most of cpe conferences"},"content":{"rendered":"

\"female<\/strong><\/p>\n

three ways to maximize your roi.<\/strong><\/p>\n

by sandi leyva<\/i>
\nthe complete guide to marketing for tax & accounting firms<\/i><\/a><\/p>\n

attending and learning from conferences can be amazing opportunities for your career or your business. they can also be huge money drains. it\u2019s easy to take a look at the conference registration and make a quick decision about whether we can afford it \u2013 or even worse \u2013 whether it will clear our credit card limit or not.<\/p>\n

more: <\/b>set bold new goals for the rest of the year<\/a> | generative ai: should you avoid it or adopt it?<\/a> | want better clients? here\u2019s how<\/a> | get your name in the news<\/a> | five ideas for more summer revenue<\/a> | four ways small firms can beat large ones<\/a> | why you need a link-in-bio tool<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

a smart business owner will take a bit different approach. here\u2019s how to calculate how much revenue or increase in price you need to justify the expense of attending a conference.
\n
\ndirect costs<\/strong><\/p>\n

let\u2019s make up some figures for the cost of the conference:<\/p>\n

    \n
  1. conference registration for a two-day show: $1,000<\/li>\n
  2. hotel, air, meals, parking and transportation: $1,000<\/li>\n<\/ol>\n

    these items will take care of your out-of-pocket costs. be sure to include any surprises such as taxes on hotel rooms, internet room charges, tips, overpriced meals, starbucks runs and any other special needs while you travel. also, you\u2019ll want to add a premium for the more expensive cities such as new york, washington d.c., las vegas and los angeles. i just paid $13 for a baked potato in las vegas, and i won\u2019t tell you what the steak cost. to keep costs down, i brought a box of cereal and snacks with me ahead of time, but it\u2019s still tough to avoid these inflated charges when you\u2019re on the road.<\/p>\n

    time<\/strong><\/p>\n

    while you\u2019re attending the conference and also while you travel to and from the conference, you\u2019re unable to do client work, and this needs to be taken into consideration in your roi calculation. assuming you charge $100 per hour and can work on client work five hours per day, your opportunity cost is $500 per day. if the conference is two days and you need two travel days, your \u201clost\u201d revenue is $2,000.<\/p>\n

    in total, the cost of attending the conference is $4,000. to break even, we need to earn $4,000 in revenue, but hopefully we can do more than break even for all of our effort, wear and tear, and time away from your family.<\/p>\n

    there may be far more costs before or after the conference that you will also need to consider. perhaps you spent some time reviewing the products of the exhibitors before or after the conference. if you decide to purchase software during the conference, add the cost of training, certifying and getting past your learning curve. all of these investments need to improve your clients\u2019 lives and reward you generously for all the risks you\u2019re taking as a business owner.<\/p>\n

    recouping your investment<\/strong><\/p>\n

    here are three ways you can recoup your conference investment:<\/p>\n

      \n
    1. add in an education fee when you are setting your pricing with clients to compensate for the training time and expenses that will keep you up to speed and serving your clients most effectively.<\/li>\n
    2. \u00a0implement enough new ideas from the conference that will increase your profits or revenue to cover the costs of the conference; in our example, this is $4,000.<\/li>\n
    3. justify your attendance and time at the conference based on the intangibles you receive, including how it energizes and motivates you back at home. you will still need to make up eight days of work; however, this may be worth the energy you gain from the conference.<\/li>\n<\/ol>\n

      you can also choose not to justify your return on investment if you want to. perhaps you simply like to make an appearance at the conferences so that you are considered a leader in the group. perhaps you feel the need to connect with people in person. perhaps you have friends you want to see and simply want a tax write-off. it\u2019s all up to you how you want to justify your attendance; i am not judging here but i do feel that if you are attending conferences for \u201clifestyle\u201d reasons other than business, it\u2019s important that you are aware of how much it truly costs.<\/p>\n

      proactive planning<\/strong><\/p>\n

      we suggest you take time once a year and plan out the conferences and training that you\u2019d like to attend for the entire year. assess your strengths and weaknesses, and create a training plan for yourself. study what other clients of this conference or training are getting in terms of roi, and choose the products and services that are going to give you the best return in your business. you can still have fun this way, and your personal bank account balance will look the best as well.<\/p>\n","protected":false},"excerpt":{"rendered":"

      three ways to maximize your roi.<\/strong>
      \n      \"\"<\/a>
      \nby sandi leyva<\/i>
      \n      the complete guide to marketing for tax & accounting firms<\/i><\/a><\/p>\n","protected":false},"author":1345,"featured_media":115637,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3120,3002,2295],"tags":[],"class_list":["post-114995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-member-exclusive","category-special","category-solo"],"acf":[],"yoast_head":"\nmake the most of cpe conferences - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2023\/08\/16\/make-the-most-of-cpe-conferences\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"make the most of cpe conferences - 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