
how to show that you value your clients \u2013 and yourself.<\/strong><\/p>\n by martin bissett<\/i> i\u2019ve had the benefit of meeting, speaking and observing hundreds of very successful and unsuccessful partners over the last two decades and there is indeed a set of differentiating factors that set a partner apart from the chasing pack.<\/p>\n more: <\/b>four reasons people struggle with communication<\/a> | five questions for measuring partner potential<\/a> | five ways to rally your firm to its culture<\/a> | when would-be partners aren\u2019t candidates<\/a> | make your expertise a new-client magnet<\/a> | don\u2019t think of it as selling<\/a> | experts: what it takes to become partner<\/a> | where is your next money coming from?<\/a> | your website promises. do you deliver?<\/a> | five reasons firms don\u2019t thrive<\/a> | what the next generation of practice leaders faces<\/a> here are the four \u201cbest-selling behaviors\u201d that i\u2019ve observed:<\/p>\n 1. road tested<\/strong><\/p>\n none of us can have a track record of partner-level excellence on day one in the position but we can be road tested in four ways: clients can hear, feel and detect knowledge, confidence and experience. the more real-life understanding we have that demonstrates this, the more we can communicate with the client on their level.<\/p>\n 2. emotional investment<\/strong><\/p>\n sadly,<\/p>\n if you can, you\u2019ll stand out. that is easy to explain but difficult to consistently implement.<\/p>\n 3. sense of self-worth<\/strong><\/p>\n clients doubt the accountant who talks about incredible service on the website but discounts their bill on the first challenge from them.<\/p>\n it\u2019s a sign of an insufficient understanding of one\u2019s own value to the client\u2019s business. to be assured is not to be arrogant or cocky but simply \u201cproven.\u201d clients will always pay a premium for \u201cproven.\u201d<\/p>\n 4. joint accountabilities<\/strong><\/p>\n people\u00a0rarely blame themselves in a conflict and often blames another party; it\u2019s just human nature. through a lack of effective communication and the sense of self-worth described above, i\u2019ve noticed that many elements of work carried out for a client are often left to chance.<\/p>\n for example, the accounting firm is often blamed when a client incurs a penalty because the client is guilty of not providing true, accurate and on-time information to the accountant. this has happened because the client did not fully understand the dangers of doing so. they are\u00a0immersed in the affairs of their business. often, they do not have a comprehension of the various financial reporting requirements on them. often, they are not educated by their accountant either and it\u2019s at times like this that \u201cassumed knowledge\u201d takes over on both sides.<\/p>\n the accountant has assumed the client would do what was required of them and the client has assumed you\u2019d wave your magic wand and make it all right if they didn\u2019t.\u00a0blame only travels in one direction in such circumstances and the onus, sadly, is on the accountant \u2013 who is the \u201cexpert\u201d here, remember \u2013 to correctly educate and prompt the client to do their part without taking the blame when they do not.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" how to show that you value your clients \u2013 and yourself.<\/strong>
\n<\/i>\u00a0business development on a budget<\/a><\/i><\/p>\n
\nexclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n
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\nby martin bissett<\/i>
\npassport to partnership<\/i><\/a><\/p>\n","protected":false},"author":1343,"featured_media":43996,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3120,3002,2266],"tags":[],"class_list":["post-114982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-member-exclusive","category-special","category-partner"],"acf":[],"yoast_head":"\n