{"id":114901,"date":"2023-08-27t11:55:51","date_gmt":"2023-08-27t15:55:51","guid":{"rendered":"\/\/www.g005e.com\/?p=114901"},"modified":"2024-09-01t14:48:44","modified_gmt":"2024-09-01t18:48:44","slug":"how-to-put-target-marketing-into-context","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/08\/27\/how-to-put-target-marketing-into-context\/","title":{"rendered":"how to put target marketing into context"},"content":{"rendered":"

\"three<\/strong><\/p>\n

combine the best parts of two approaches.<\/strong><\/p>\n

by bruce marcus<\/i>
\nprofessional services marketing 3.0<\/i><\/a><\/p>\n

editor\u2019s note: 卡塔尔世界杯常规比赛时间 was privileged to have a long relationship with bruce w. marcus, who was ahead of his time in his thinking and practice in marketing for accounting. we are publishing some of the late expert\u2019s evergreen work, which retains wisdom for the present.<\/i><\/p>\n

there is much ado, these days, about niche marketing and target marketing and using mailing lists and knowledge management. how does it all come together to make sense for the smaller accounting or law firm, particularly when there\u2019s a limited marketing budget, and a limited opportunity to reach out to the marketplace?<\/p>\n

more:\u00a0<\/b>how to build a marketing culture<\/a>\u00a0|\u00a0professional services marketing requires flexibility<\/a>\u00a0|\u00a0how to set marketing objectives<\/a>\u00a0|\u00a0accounting marketing 3.0: new rules<\/a>\u00a0|\u00a0nine fundamentals for a healthy marketing culture in an accounting firm<\/a>
\n\"goprocpa.com\"exclusively for pro members.\u00a0<\/span><\/strong>log in here<\/a>\u00a0or\u00a02022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

niche marketing is a valid concept, but unfortunately, it is inflated and distorted by suppliers of niche marketing materials. marketing niche marketing material doesn\u2019t make the concept any less valid, although certainly, a distinction should be made between the products of different suppliers. some are clearly better and more relevant than others.<\/p>\n

what it means, is that you find a segment of the market you could or do serve, and market your experience and capabilities to that segment. the segment can be defined in several ways. it could be a geographic segment \u2013 say, a 50-mile radius of your office. it could be an industry segment, such as health care, labor or the construction industry. it could be a skill or specialized practice, such as litigation support, valuations for divorce, cash management or immigration law.<\/p>\n

as often happens with buzz words, they tend to stray from their original meanings, and so niche marketing is now used to mean industry segment. too bad. there are so many other useful ways to segment and address a market. and so many other ways to do it.<\/p>\n

niche marketing generally implies a form of mass marketing, at least in the sense that the same appeal (advertising, public relations, newsletters, direct mail, etc.) is made to a large group \u2013 a niche. litigation support services are sold to lawyers. estate planning is sold to wealthy individuals. but the appeal is singular. it\u2019s usually buckshot. a newsletter to all litigators in a market area, for example. you buy a list.<\/p>\n

there\u2019s no question that this has value. but that value is limited by the fact that, in the final analysis, there are still a great many variables \u2013 and variables have a way of diluting, not enhancing any effort. the variables in niche marketing, for example, include \u2026<\/p>\n