{"id":114899,"date":"2023-08-18t11:55:07","date_gmt":"2023-08-18t15:55:07","guid":{"rendered":"\/\/www.g005e.com\/?p=114899"},"modified":"2024-09-01t14:48:44","modified_gmt":"2024-09-01t18:48:44","slug":"four-things-better-than-a-company-song","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/08\/18\/four-things-better-than-a-company-song\/","title":{"rendered":"four things better than a company song"},"content":{"rendered":"

\"woman<\/strong><\/p>\n

how to nurture motivation.<\/strong><\/p>\n

by bruce marcus<\/i>
\nprofessional services marketing 3.0<\/i><\/a><\/p>\n

editor\u2019s note: 卡塔尔世界杯常规比赛时间 was privileged to have a long relationship with bruce w. marcus, who was ahead of his time in his thinking and practice in marketing for accounting. we are publishing some of the late expert\u2019s evergreen work, which retains wisdom for the present.<\/i><\/p>\n

at microsoft, they worry about motivation. when everybody who holds any kind of a responsible job is making more money than any of them ever dreamed they would, and when they\u2019re in an industry that would pay anything to hire them away, how do you motivate people? how do you get them to stay, and to produce at the high levels demanded by microsoft and other high-tech companies?<\/p>\n

more: <\/b>secret marketing formula: get one client at a time<\/a> | everyone in your firm is marketing<\/a> | accountants vs. lawyers: who wins the marketing battle?<\/a> | professional services marketing requires flexibility<\/a> | how to set marketing objectives<\/a> | how marketing in accounting has evolved<\/a> | accounting marketing 3.0: new rules<\/a> | nine fundamentals for a healthy marketing culture in an accounting firm<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

two ways. first, microsoft appeals to what creative people crave most \u2013 the opportunity to do great work, and then recognition for it by seeing it used. then they build a culture and a business to sustain that creativity. second, they hire the right people. they hire only those people who are motivated by what they have to offer. and it works. it\u2019s one of the things that makes microsoft a great and successful company.
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\nis this so difficult? not really. why, then, do so many companies look outside themselves and their cultures for motivation? why the growth of the motivational consultants business?<\/p>\n

this is a strange business, these motivational consultants and coaches. what\u2019s strangest is not what they do, it\u2019s the need of so many corporations to buy the stuff. do people really think that the problem of motivation is so arcane and difficult that only an outside consultant, with exhortations and incantations, can do it? or is it some protectionist scheme, in which, if it doesn\u2019t work, the responsibility is passed on to someone else?<\/p>\n

we may not know a vast amount about the human mind, nor the emotions and how they\u2019re controlled, but some things seem obvious.<\/p>\n