{"id":114897,"date":"2023-08-11t11:56:41","date_gmt":"2023-08-11t15:56:41","guid":{"rendered":"\/\/www.g005e.com\/?p=114897"},"modified":"2024-09-01t14:48:44","modified_gmt":"2024-09-01t18:48:44","slug":"secret-marketing-formula-get-one-client-at-a-time","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/08\/11\/secret-marketing-formula-get-one-client-at-a-time\/","title":{"rendered":"secret marketing formula: get one client at a time"},"content":{"rendered":"

\"three<\/strong><\/em><\/p>\n

think of reputation-building and name recognition as pre-selling.<\/strong><\/p>\n

by bruce marcus<\/i>
\nprofessional services marketing 3.0<\/i><\/a><\/p>\n

editor\u2019s note: 卡塔尔世界杯常规比赛时间 was privileged to have a long relationship with bruce w. marcus, who was ahead of his time in his thinking and practice in marketing for accounting. we are publishing some of the late expert\u2019s evergreen work, which retains wisdom for the present.<\/i><\/p>\n

here\u2019s a little secret about professional services marketing.<\/p>\n

it always comes down to selling the individual clients \u2013 one by one.<\/p>\n

more: <\/b>everyone in your firm is marketing<\/a> | let\u2019s lose the word \u2018image\u2019<\/a> | the risk in not understanding risk<\/a> | what your marketing program can and can\u2019t do<\/a> | nine reasons that prospects say yes<\/a> | how marketing evolved to 3.0<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

you can talk about strategies, and image, and niche marketing and branding. you can talk about articles, and brochures, and media releases and seminars. but it always comes down to selling the individual clients \u2013 one by one.<\/p>\n

well \u2026 if you\u2019re going to have to do that anyway, why not start with target marketing to begin with?
\n
\none of the greatest ads of its kind, for mcgraw hill, says it all. it showed a dour, forbidding-looking man, seated in a chair, glowering off the page straight at you. he is saying, \u201ci don\u2019t know who you are \u2026 i don\u2019t know your company \u2026 i don\u2019t know your company\u2019s product \u2026 i don\u2019t know what your company stands for \u2026 i don\u2019t know your company\u2019s customers \u2026 i don\u2019t know your company\u2019s record \u2026 i don\u2019t know your company\u2019s reputation. now, what was it you wanted to sell me?\u201d<\/p>\n

all those tools and strategies of marketing build a context to facilitate getting to the individual client prospect, and supplying a background to target marketing. in the highly competitive arena that now constitutes professional services, all of the mass marketing techniques build reputation and name recognition. they attract prospects, and define a firm as a foundation for moving those contacts into your arena. then target marketing comes into play, enhanced by a kind of pre-selling.<\/p>\n

this is why marketing efforts, prior to the face-to-face contact, are important.<\/p>\n

what does target marketing mean? it means identifying and choosing your prospective client by name, and going after that prospect with a broad spectrum of techniques, supported by a mass market campaign.<\/p>\n

let\u2019s take it step by step.<\/p>\n