{"id":113256,"date":"2023-06-29t11:56:23","date_gmt":"2023-06-29t15:56:23","guid":{"rendered":"\/\/www.g005e.com\/?p=113256"},"modified":"2024-08-27t17:02:03","modified_gmt":"2024-08-27t21:02:03","slug":"get-your-name-in-the-news","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/06\/29\/get-your-name-in-the-news\/","title":{"rendered":"get your name in the news"},"content":{"rendered":"

\"\"<\/a>10 triggers for free publicity.<\/strong><\/p>\n

by sandi leyva<\/i>
\nthe complete guide to marketing for tax & accounting firms<\/i><\/a><\/p>\n

as a marketing channel, public relations is one of my personal favorites. it includes getting mentioned in news or trade media and publications, having an article you wrote published or reprinted, applying for and winning awards, or otherwise being in the public eye for one reason or another.<\/p>\n

more: <\/b>when you don\u2019t know what you don\u2019t know<\/a> | five stages of any business<\/a> | five ideas for summer focus<\/a> | leverage your client list today<\/a> | need leads? try a quiz<\/a> | now\u2019s the time to clean up your email list<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

when i started a photography studio several years ago, i sent sample photos of my work along with a letter explaining my business to several news outlets. it was july, and in august, the sunday magazine supplement to the dallas morning news picked up the story and published my samples. they were portraits of cats and dogs, and my phone rang for days. within a week, i was booked through christmas, and my business broke even a year ahead of time because of that one piece of publicity.
\n
\na little more recently, i served on the board of directors of a nonprofit and become their pr chair. that\u2019s how i learned to do news releases. i submitted event notices to local papers and was always able to get my event listed so that our attendance was strong.<\/p>\n

today, it\u2019s a little tougher to cut through all the noise of the internet, social media and news outlets. but publicity is still a fabulous way to build trust and develop your reputation as an expert. it can really make a difference in your accounting practice because so few accountants know anything about this channel. the trick is \u2013 as with all marketing \u2013 to go where your clients and prospects already are hanging out.<\/p>\n

are you newsworthy?<\/strong><\/p>\n

here are some trigger events that could get your business mentioned in the news:<\/p>\n

    \n
  1. getting a book published<\/li>\n
  2. giving a speech at a conference<\/li>\n
  3. volunteer work<\/li>\n
  4. april 15th<\/sup><\/li>\n
  5. winning awards<\/li>\n
  6. tax law changes<\/li>\n
  7. new software release<\/li>\n
  8. becoming an officer, director or committee member of an organization<\/li>\n
  9. making a staffing change<\/li>\n
  10. rolling out a new service or product<\/li>\n<\/ol>\n

    once you\u2019ve written your news release, you can send it out over a wire news service, create your own media list and send it out to reporters you\u2019ve developed a relationship with, or simply post it on your website.<\/p>\n

    getting the call from a reporter who wants to interview you is pretty exciting. and it can mean big bucks for your business.<\/p>\n","protected":false},"excerpt":{"rendered":"

    10 triggers for free publicity.<\/strong><\/p>\n

    by sandi leyva<\/i>
    \n    the complete guide to marketing for tax & accounting firms<\/i><\/a><\/p>\n","protected":false},"author":1345,"featured_media":53032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120,3002,2295],"tags":[],"class_list":["post-113256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pro-member-exclusive","category-special","category-solo"],"acf":[],"yoast_head":"\nget your name in the news - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2023\/06\/29\/get-your-name-in-the-news\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"get your name in the news - 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