{"id":111961,"date":"2023-05-30t11:55:19","date_gmt":"2023-05-30t15:55:19","guid":{"rendered":"\/\/www.g005e.com\/?p=111961"},"modified":"2024-08-27t17:02:18","modified_gmt":"2024-08-27t21:02:18","slug":"four-reasons-its-hard-to-sell","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/05\/30\/four-reasons-its-hard-to-sell\/","title":{"rendered":"four reasons it\u2019s hard to sell"},"content":{"rendered":"
<\/a>what to focus on instead.<\/strong><\/p>\n by martin bissett<\/i> let\u2019s take a look at the last 16 years of my experience and my research as to where new clients come from in an accounting practice. i don\u2019t think there are going to be too many shocks here.<\/p>\n more: <\/b>don\u2019t think of it as selling<\/a> | success in business comes second<\/a> | business won\u2019t come to you<\/a> | forged in fire: the pains of leadership<\/a> | a lesson in customer service and reputation<\/a> | prioritize your prospects<\/a> what i\u2019ve found is that 82 percent of all new clients in a given year who come into an accounting firm come in from a referral source. this may be a bank or a lawyer or some other source, perhaps an existing client, who has recommended that a particular business meet with your firm and come on board as a client.
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