{"id":111670,"date":"2023-05-22t11:55:06","date_gmt":"2023-05-22t15:55:06","guid":{"rendered":"\/\/www.g005e.com\/?p=111670"},"modified":"2024-08-27t17:02:21","modified_gmt":"2024-08-27t21:02:21","slug":"dont-think-of-it-as-selling","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/05\/22\/dont-think-of-it-as-selling\/","title":{"rendered":"don&#8217;t think of it as selling"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-49466 size-medium\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/07\/happyangryfaces_adobestock_87198173-424x283.jpeg\" alt=\"businessman holding two papers with happy and angry face each on them\" width=\"424\" height=\"283\" \/><strong>start treating it like a service.<\/strong><\/p>\n<p><i>by martin bissett<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/mb-usp-wyfc\/\"><em>winning your first client<\/em><\/a><\/p>\n<p>being a successful person according to your own measurement of that, and your own goals and your own standards is different for everyone.<\/p>\n<blockquote><p><b>more: <\/b><a href=\"\/\/www.g005e.com\/2023\/05\/16\/success-in-business-comes-second\/\">success in business comes second<\/a> | <a href=\"\/\/www.g005e.com\/2023\/04\/25\/eight-questions-to-hold-yourself-accountable\/\">eight questions to hold yourself accountable<\/a> | <a href=\"\/\/www.g005e.com\/2023\/04\/04\/win-your-first-client-yourself\/\">win your first client: yourself<\/a> | <a href=\"\/\/www.g005e.com\/2023\/03\/15\/perception-is-reality-client-version\/\">perception is reality, client version<\/a> | <a href=\"\/\/www.g005e.com\/2023\/02\/07\/10-questions-for-reconsidering-your-prices\/\">10 questions for reconsidering your prices<\/a> | <a href=\"\/\/www.g005e.com\/2022\/12\/06\/a-list-is-not-a-pipeline\/\">a list is not a pipeline<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-49700 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1603911598474.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2023\/05\/22\/dont-think-of-it-as-selling\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>if you\u2019re comfortable with yourself, it\u2019s very likely that others will be too.\u00a0if you understand the value that you offer (how you can improve a client\u2019s situation to move them closer toward their personal and professional aspirations), you\u2019re likely to be able to convey that value in front of a prospect.<br \/>\n<!--more--><br \/>\nthat\u2019s a huge part of successful business development that is not often talked about.<\/p>\n<p>what if you feel that \u201cselling\u201d is stigmatized in the accounting profession?<\/p>\n<p>for the 70 percent of accounting firm partners i\u2019ve spoken to over the years who feel that there is a stigma attached to having to \u201csell\u201d their professional services, i would like to change the word \u201cselling\u201d in your minds to one of two things, whichever one you prefer: either \u201crelationship building\u201d or \u201cbusiness developing.\u201d<\/p>\n<p>business developing or selling is essentially a process of building a relationship that\u2019s going to last forever and that\u2019s what we want to create a perception of with our clients.<\/p>\n<p>we don\u2019t want them for a year (unless they\u2019re particularly hard work) \u2013 we want them for as long as possible. we want those recurring fees coming in, as it\u2019s how we build our own personal wealth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>start treating it like a service.<\/strong><br \/>\n<a href=\"\/\/www.g005e.com\/2023\/05\/22\/dont-think-of-it-as-selling\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-111708\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2023\/05\/250_bissett_happyangryfaces.jpg\" alt=\"\" width=\"250\" height=\"112\" \/><\/a><br \/>\n<i>by martin bissett<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/mb-usp-wyfc\/\"><em>winning your first client<\/em><\/a><\/p>\n","protected":false},"author":1343,"featured_media":44387,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120,3002],"tags":[],"class_list":["post-111670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pro-member-exclusive","category-special"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>don&#039;t think 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