{"id":1110,"date":"2008-03-19t10:59:59","date_gmt":"2008-03-19t15:59:59","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/"},"modified":"2008-04-14t10:21:35","modified_gmt":"2008-04-14t15:21:35","slug":"marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg","status":"publish","type":"post","link":"\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/","title":{"rendered":"marketingsherpa features &#8220;beyond the click&#8221; study by aicpa, bsg"},"content":{"rendered":"<p><a href=\"http:\/\/www.marketingsherpa.com\/article.html?ident=30391\" target=\"_blank\"><img decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2008\/03\/marketingsherpa_logo.png\" alt=\"marketingsherpa_logo.png\" align=\"right\" border=\"2\" hspace=\"2\" vspace=\"2\" \/><\/a><strong>trust and believability go much further than tantalizing incentives.<\/strong><\/p>\n<p>ads in third-party newsletters can generate plenty of leads. &#8220;but you should focus on an ad campaign&#8217;s longer-term effect &#8212; not simply immediate clicks,&#8221; according to <a href=\"http:\/\/www.marketingsherpa.com\/article.html?ident=30391\" target=\"_blank\">marketingsherpa<\/a>, the research firm with more than 370,000 followers.<a href=\"http:\/\/www.zoomerang.com\/survey\/?p=web226zkwk6c3p\" target=\"_blank\"><img decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2008\/03\/byeondtheclickcover.thumbnail.gif\" alt=\"byeondtheclickcover.gif\" align=\"left\" \/><\/a><\/p>\n<p>a new study by the <a href=\"http:\/\/www.aicpa.org\" target=\"_blank\">aicpa<\/a> and the <a href=\"http:\/\/www.baystreetgroup.com\" target=\"_blank\">bay street group llc<\/a> offers four takeaways for marketers wanting to maximize the impact from e-newsletter ad campaigns.<\/p>\n<p><!--more--><strong>marketingsherpa reports:<\/strong><\/p>\n<ul>\n<li>takeaway #1. direct clicks don\u00e2\u20ac\u2122t represent complete response rate.<\/li>\n<li>takeaway #2.  sex doesn\u00e2\u20ac\u2122t sell; trust and believability does.<\/li>\n<li>takeaway #3: frequency works &#8212; up to a point.<\/li>\n<li>takeaway #4. sponsored content outperforms banner ad.<\/li>\n<\/ul>\n<p>read the full article at marketingsherpa.com, <a href=\"http:\/\/www.marketingsherpa.com\/article.html?id=30391\" target=\"_blank\">here<\/a>.<\/p>\n<p><strong>free download:<\/strong> <a href=\"http:\/\/www.zoomerang.com\/survey\/?p=web226zkwk6c3p\" target=\"_blank\">get the &#8220;beyond the click&#8221; report, here<\/a>.<\/p>\n<p><strong>more media coverage<\/strong> for &#8220;beyond the click:&#8221;<\/p>\n<p><a href=\"http:\/\/www.emarketer.com\/article.aspx?id=1005453&amp;src=dp3_home\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.aicpalearning.org\/newsletter\/logo_1.gif\" align=\"left\" height=\"50\" width=\"152\" \/><\/a><font face=\"arial, helvetica, sans-serif\" size=\"2\"><strong>                <a href=\"http:\/\/www.emarketer.com\/article.aspx?id=1005453&amp;src=dp3_home\" target=\"_blank\">newsletters                and delayed ad clicks<\/a><\/strong><\/font><\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p><a href=\"http:\/\/www.accountingweb.com\/cgi-bin\/item.cgi?id=104062\" target=\"_blank\"><img decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2008\/03\/accountingweb_logo.thumbnail.gif\" alt=\"accountingweb_logo.gif\" align=\"left\" \/><\/a><font face=\"arial, helvetica, sans-serif\" size=\"2\"><strong>                <a href=\"http:\/\/www.accountingweb.com\/cgi-bin\/item.cgi?id=104062\" target=\"_blank\">aicpa                study: online marketers miss more than half of e-ad responses<\/a><\/strong><\/font><\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p><a href=\"http:\/\/accounting.smartpros.com\/x59345.xml\" target=\"_blank\"><img decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2008\/03\/smartpros-logo.thumbnail.gif\" alt=\"smartpros-logo.gif\" align=\"left\" \/><\/a><font face=\"arial, helvetica, sans-serif\" size=\"2\"><strong> <\/strong><\/font><font face=\"arial, helvetica, sans-serif\" size=\"2\"><strong> <a href=\"http:\/\/accounting.smartpros.com\/x59345.xml\" target=\"_blank\">aicpa                study: financial pros click and save<\/a><\/strong><\/font><\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p><a href=\"http:\/\/www.accountingeducation.com\/index.cfm?page=newsdetails&amp;id=145545\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.aicpalearning.org\/newsletter\/logo_4.gif\" align=\"left\" height=\"47\" width=\"118\" \/><\/a><font face=\"arial, helvetica, sans-serif\" size=\"2\"><strong>                <a href=\"http:\/\/www.accountingeducation.com\/index.cfm?page=newsdetails&amp;id=145545\" target=\"_blank\">marketers                missing up to 55 percent of online ad response<\/a><\/strong><\/font><\/p>\n<p>.<\/p>\n<p><a href=\"http:\/\/www.youtube.com\/user\/beyondtheclick\" target=\"_blank\"><img decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2008\/03\/hank-berkowitz-beyond-the-click-still-shot.thumbnail.jpg\" alt=\"hank-berkowitz-beyond-the-click-still-shot.jpg\" align=\"left\" \/><\/a><strong>see the video, <\/strong><a href=\"http:\/\/www.youtube.com\/user\/beyondtheclick\" target=\"_blank\">here<\/a>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p><strong>examples (click to enlarge):<\/strong><\/p>\n<p>.<\/p>\n<p>ad recall (click to enlarge)<\/p>\n<p><a href=\"\/\/www.g005e.com\/wp-content\/uploads\/2008\/03\/btc-ad-recall.gif\" target=\"_blank\" title=\"btc-ad-recall.gif\"><img decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2008\/03\/btc-ad-recall.thumbnail.gif\" alt=\"btc-ad-recall.gif\" align=\"left\" \/><\/a><\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>shelf life (click to enlarge)<\/p>\n<p><a href=\"\/\/www.g005e.com\/wp-content\/uploads\/2008\/03\/btc-shelf-life.gif\" target=\"_blank\" title=\"btc-shelf-life.gif\"><img decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2008\/03\/btc-shelf-life.thumbnail.gif\" alt=\"btc-shelf-life.gif\" align=\"left\" \/><\/a><\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>ad position map (click to enlarge)<\/p>\n<p><a href=\"\/\/www.g005e.com\/wp-content\/uploads\/2008\/03\/btc-insider-mockup-ad-analysis.gif\" target=\"_blank\" title=\"btc-insider-mockup-ad-analysis.gif\"><img decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2008\/03\/btc-insider-mockup-ad-analysis.thumbnail.gif\" alt=\"btc-insider-mockup-ad-analysis.gif\" align=\"left\" \/><\/a><\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>ad position and size performance (click to enlarge)<\/p>\n<p><a href=\"\/\/www.g005e.com\/wp-content\/uploads\/2008\/03\/btc-ad-position-and-size.gif\" target=\"_blank\" title=\"btc-ad-position-and-size.gif\"><img decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2008\/03\/btc-ad-position-and-size.thumbnail.gif\" alt=\"btc-ad-position-and-size.gif\" align=\"left\" \/><\/a><\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p>.<\/p>\n<p><strong>from marketing sherpa:<\/strong><\/p>\n<h2><strong>new data: how to  maximize impact of email newsletter ads &#8211; 4 takeaways on ad recall, forwards  &amp; more <o:p><\/o:p><\/strong><\/h2>\n<p class=\"msonormal\"><o:p><\/o:p>some marketers and ad agencies treat their email newsletter  campaigns like web banner ads: they focus on immediate clicks. but this might  not fully show how subscribers respond to ads.<\/p>\n<p>hank berkowitz, director,  online publishing and business development, american institute of certified  public accountants, says the most successful campaigns he has seen in his  newsletter can\u00e2\u20ac\u2122t be measured simply by clicks.<\/p>\n<p>\u00e2\u20ac\u0153we haven\u00e2\u20ac\u2122t seen a direct  correlation between clients who are continually renewing campaigns with us and  direct clicks,\u00e2\u20ac\u009d berkowitz says. \u00e2\u20ac\u0153some of our longest-standing clients are in the  middle and lower tiers in terms of <span class=\"spelle\">clickthrough<\/span>  rates.\u00e2\u20ac\u009d<\/p>\n<p>to illustrate how financial planners interact with ads,  berkowitz and his team conducted a survey of more than 2,000 readers of the  aicpa\u00e2\u20ac\u2122s flagship newsletter, the cpa insider. the survey measured response rates  to different types of ads and asked readers to describe how certain creative  elements influence their recall and buying decisions.<\/p>\n<p>the answers may  provide new insight for marketers &#8212; particularly on ad creative and strategy  for conservative buyers with a longer sales cycle. here are berkowitz\u00e2\u20ac\u2122s top 4  takeaways:<\/p>\n<p><strong>-&gt; takeaway #1. direct clicks don\u00e2\u20ac\u2122t represent complete  response rate<\/strong><\/p>\n<p>clicks represent only a portion of an ad campaign\u00e2\u20ac\u2122s impact  on an audience. there can be a significant \u00e2\u20ac\u0153latent effect\u00e2\u20ac\u009d on readers who don\u00e2\u20ac\u2122t  click on ads right away.<\/p>\n<p>berkowitz says he has seen many advertisers  call the day after a newsletter has been published, expecting to see a surge in  traffic to their websites or landing pages. in fact, those ads will affect  readers long after they received an email newsletter. clicks will continue for  14 to 21 days.<\/p>\n<p>to measure this effect, the survey compared recall rates  and a series of actions for newsletter readers who clicked and *did not* click  on an <span class=\"spelle\">ad.<\/span><\/p>\n<p>here are some of the key  metrics:<\/p>\n<p><strong>&#8211; ad recall rate<\/strong><br \/>\n<em>o readers who clicked: 27.7%<br \/>\no readers  who did not click: 21.8%<\/em><\/p>\n<p><strong>&#8211; saved ad for future reference<\/strong><br \/>\n<em>o readers who  clicked: 34.1%<br \/>\no readers who did not click: 30.3%<\/em><\/p>\n<p><strong>&#8211; called company or  visited website<\/strong><br \/>\n<em>o readers who clicked: 19.9%<br \/>\no readers who did not click:  14.3%<\/em><\/p>\n<p><strong>&#8211; forwarded the ad to a colleague<\/strong><br \/>\n<em>o readers who clicked:  4.5%<br \/>\no readers who did not click: 6.7% <\/em><br \/>\n<strong><br \/>\nthe survey also measured  readers\u00e2\u20ac\u2122 banner ad recall rates for three time periods after delivery: <\/strong><br \/>\n<em>o 1-7  days after viewing: 32.4%<br \/>\no 8-14 days after viewing: 26%<br \/>\no 15-21 days  after viewing: 25.3%<\/em><\/p>\n<p>to help capture latent responders, berkowitz tells  his newsletter advertisers to coordinate their marketing elements across  multiple channels: websites, direct mail, tradeshow booths. consistency helps  reinforce the message to readers. those who come back later need a hook to  remind them of their interest.<\/p>\n<p>another tip to capture latent response:  include a telephone number in your ads. a previous study with his advertising  clients showed berkowitz that 50%-60% of the total response came from calls to  the company rather than visits to the website.<\/p>\n<p><strong>-&gt; takeaway #2. sex  doesn\u00e2\u20ac\u2122t sell; trust and believability does<\/strong><\/p>\n<p>because of this latent effect,  berkowitz says the most effective ads should take an educational approach. they  should provide resources or services that prospects would use during the  research phase of a purchase decision. using a hard-sell approach and  limited-time offers will not resonate with readers after the initial newsletter  delivery.<\/p>\n<p>for instance, cpas are a conservative bunch, says berkowitz.  they\u00e2\u20ac\u2122re often diligent about choosing products and services. if they work in the  accounting departments of large companies, they often are part of a large  committee that makes buying decisions.<\/p>\n<p>the survey quantified this  conservative mindset by asking readers to rank eight attributes of  advertisements &#8212; such as believability, <span class=\"spelle\">actionability<\/span>  and interesting creative\/message &#8212; that were most likely to influence recall  and ultimate purchase decisions.<\/p>\n<p><strong>here are the top three attributes that  influenced key reader responses:<\/strong><\/p>\n<p><strong>&#8211; ad recall<\/strong><br \/>\n<em> 1. understandable<br \/>\n2.  relevant<br \/>\n3. believable<\/em><\/p>\n<p><strong>&#8211; purchase influence<\/strong><br \/>\n<em> 1. understandable<br \/>\n2.  believable<br \/>\n3. memorable<\/em><\/p>\n<p>for this b-to-b audience, it\u00e2\u20ac\u2122s clear that the  substance of an ad matters more than style. the best ads provide useful  information.<\/p>\n<p>this characteristic was demonstrated even more clearly when  the survey asked specifically about the use of head shots in advertising. <strong>head  shots had a big impact on ad recall and purchase decision:<\/strong><\/p>\n<p><strong>&#8211; recall  rate<\/strong><br \/>\n<em> o ads with a head shot: 44%<br \/>\no ads without a head shot: 27%<\/em><\/p>\n<p><strong>&#8211;  purchase influence<\/strong><br \/>\n<em> o ads with a head shot: 11%<br \/>\no ads without a head shot:  2%<\/em><\/p>\n<p>another preference became clear: ads that featured head shots of  realistic looking cpas, such as conservatively dressed men, had more impact than  ads that featured head shots of models. they were 17% more likely to be recalled  and five times more likely to influence a purchase  decision.<\/p>\n<p><strong>-&gt;takeaway #3: frequency works &#8212; up to a point<\/strong><\/p>\n<p>ads  in third-party email newsletters should not be viewed like a one-off blast to a  mailing list. their effectiveness depends on the frequency with which those ads  appear, according to the aicpa study.<\/p>\n<p>the survey determined the impact of  frequency by comparing the recall rate and purchase influence for ads that ran  on different schedules during a six-week period.<\/p>\n<p><strong>for advertisers who  appeared once or twice during the six-week period:<\/strong><br \/>\n<em> o 14% of readers could  recall the ads<br \/>\no 2% said the ad influenced their purchasing  decision<\/em><\/p>\n<p><strong>for advertisers who appeared three or four times during the  six-week period:<\/strong><br \/>\n<em> o 41% of readers could recall the ads<br \/>\no 6% said the ads  influenced their purchasing decision<\/em><\/p>\n<p>but the survey also found a limit to  the boost advertisers get from frequent insertions. ads that appeared more than  five times during the period saw the recall rate drop to 33% and the influence  rate decline to 5%.<\/p>\n<p>too many insertions in a newsletter can lead to ad  blindness. berkowitz recommends that his clients run every two or three weeks  during their marketing cycle.<\/p>\n<p><strong>-&gt; takeaway #4. sponsored content  outperforms banner ad<\/strong><\/p>\n<p>subscribers to cpa insider look for education,  insight and news related to important industry trends and practices. for similar  verticals, marketers should gear their campaigns toward this  educational\/product-research phase of a prospect\u00e2\u20ac\u2122s buying process.<\/p>\n<p>the  survey found that sponsored content &#8212; white papers and case studies &#8212; garner  more attention than banner ads:<\/p>\n<p>&#8211; an analysis of the amount of time  readers spent on specific elements of an email newsletter found that sponsored  editorial pieces get about 90% of the time that readers typically spend on a  regular, by-lined column from the newsletter\u00e2\u20ac\u2122s authors. that means sponsors\u00e2\u20ac\u2122  content gets as much attention as content prepared by the publisher.<\/p>\n<p>despite that draw, berkowitz says he still sees clients using the same  banner ad creative they might run in a brand-awareness campaign on third-party  websites in the email newsletter channel.<\/p>\n<p>&#8211; what\u00e2\u20ac\u2122s more, the survey  found that marketers can significantly improve their results by running a  combination of sponsored editorial, banner advertisements and text links within  the same newsletter.<\/p>\n<p>an advertiser who has a presence in more than one  place within a given newsletter will probably get more attention from readers.  but including sponsored content is a key to maximizing results:<\/p>\n<p>&#8211; a  combination of a banner ad, text link and sponsored content achieved 8 times the  number of relative clicks as did a combination of a banner ad and text link  alone.<\/p>\n<p>\u00e2\u20ac\u0153these people like to read,\u00e2\u20ac\u009d says berkowitz. \u00e2\u20ac\u0153if you don\u00e2\u20ac\u2122t have  the sponsored content to reinforce the message in your ads, they are less likely  to remember who provided the information.\u00e2\u20ac\u009d<\/p>\n<p><strong>useful links related to  this article<\/strong><\/p>\n<p>aicpa\u00e2\u20ac\u2122s ad analysis and sample ads:<a href=\"http:\/\/www.marketingsherpa.com\/cs\/aicpa\/study.html\" title=\"http:\/\/www.marketingsherpa.com\/cs\/aicpa\/study.html\"><span title=\"http:\/\/www.marketingsherpa.com\/cs\/aicpa\/study.html\" style=\"color: blue\"><br title=\"http:\/\/www.marketingsherpa.com\/cs\/aicpa\/study.html\" \/><\/span>http:\/\/www.marketingsherpa.com\/cs\/aicpa\/study.html<\/a><\/p>\n<p>executive  summary of the aicpa survey:<a href=\"http:\/\/www.aicpalearning.org\/beyond_the_click\/\" title=\"http:\/\/www.aicpalearning.org\/beyond_the_click\/\"><span title=\"http:\/\/www.aicpalearning.org\/beyond_the_click\/\" style=\"color: blue\"><br title=\"http:\/\/www.aicpalearning.org\/beyond_the_click\/\" \/><\/span>http:\/\/www.aicpalearning.org\/beyond_the_click\/<\/a><\/p>\n<p>bay  street group &#8211; helped with the survey:<a href=\"http:\/\/www.baystreetgroup.com\/\" title=\"http:\/\/www.baystreetgroup.com\/\"><span title=\"http:\/\/www.baystreetgroup.com\/\" style=\"color: blue\"><br title=\"http:\/\/www.baystreetgroup.com\/\" \/><\/span>http:\/\/www.baystreetgroup.com<\/a><\/p>\n<p>american  institute of certified public accountants:<a href=\"http:\/\/www.aicpa.org\/\" title=\"http:\/\/www.aicpa.org\/\"><span title=\"http:\/\/www.aicpa.org\/\" style=\"color: blue\"><br title=\"http:\/\/www.aicpa.org\/\" \/><\/span>http:\/\/www.aicpa.org\/<\/a><o:p><\/o:p><\/p>\n<p class=\"msonormal\"><o:p> <\/o:p><\/p>\n<p class=\"msonormal\"><o:p> <\/o:p><\/p>\n<p class=\"msonormal\"><o:p> <\/o:p><\/p>\n<p class=\"msonormal\"><span style=\"color: #1f497d\">tad  clarke<o:p><\/o:p><\/span><\/p>\n<p class=\"msonormal\"><span style=\"color: #1f497d\">editorial  director<o:p><\/o:p><\/span><\/p>\n<p class=\"msonormal\"><span style=\"color: #1f497d\"><a href=\"mailto:tadc@marketingsherpa.com\" title=\"mailto:tadc@marketingsherpa.com\">tadc@marketingsherpa.com<\/a><o:p><\/o:p><\/span><\/p>\n<p class=\"msonormal\"><span style=\"color: #1f497d\">401-247-7355,  ext. 108<o:p><\/o:p><\/span><\/p>\n<p class=\"msonormal\"><span><o:p> <\/o:p><\/span><\/p>\n<p class=\"msonormal\"><span>join 350 top executives of  the paid online content and subscriber services industries at the 8th annual  selling online subscription summit may 12-13, 2008<o:p><\/o:p><\/span><\/p>\n<p class=\"msonormal\"><span><a href=\"http:\/\/www.sherpastore.com\/sellingsubscriptions2008.html?9651\" title=\"http:\/\/www.sherpastore.com\/sellingsubscriptions2008.html?9651\">http:\/\/www.sherpastore.com\/sellingsubscriptions2008.html?9651<\/a><o:p><\/o:p><\/span><\/p>\n<p class=\"msonormal\"><span><o:p> <\/o:p><\/span><\/p>\n<p class=\"msonormal\"><span>not a marketingsherpa member  yet?<o:p><\/o:p><\/span><\/p>\n<p class=\"msonormal\"><span>get your 7-day complimentary  trial at:<o:p><\/o:p><\/span><\/p>\n<p class=\"msonormal\"><span><a href=\"https:\/\/www.marketingsherpa.com\/membertour.html\" title=\"https:\/\/www.marketingsherpa.com\/membertour.html\">https:\/\/www.marketingsherpa.com\/membertour.html<\/a><o:p><\/o:p><\/span><\/p>\n<p class=\"msonormal\"><span style=\"color: black\"><o:p> <\/o:p><\/span><\/p>\n<p class=\"msonormal\"><span style=\"color: black\">to  join or leave marketingsherpa lists:<o:p><\/o:p><\/span><\/p>\n<p class=\"msonormal\"><span style=\"color: black\"><a href=\"http:\/\/my.marketingsherpa.com\/myaccount\/\" title=\"http:\/\/my.marketingsherpa.com\/myaccount\/\">http:\/\/my.marketingsherpa.com\/myaccount\/<\/a><o:p><\/o:p><\/span><\/p>\n<p class=\"msonormal\"><span style=\"color: black\"> <o:p><\/o:p><\/span><\/p>\n<p class=\"msonormal\"><span style=\"color: black\">marketingsherpa  inc. is headquartered at 499 main st., warren, ri 02885<\/span><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2008%2f03%2f19%2fmarketingsherpa-features-beyond-the-click-study-by-aicpa-bsg%2f&amp;t=marketingsherpa+features+%e2%80%9cbeyond+the+click%e2%80%9d+study+by+aicpa%2c+bsg'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2008%2f03%2f19%2fmarketingsherpa-features-beyond-the-click-study-by-aicpa-bsg%2f&amp;title=marketingsherpa+features+%e2%80%9cbeyond+the+click%e2%80%9d+study+by+aicpa%2c+bsg&amp;summary=trust+and+believability+go+much+further+than+tantalizing+incentives.%0d%0a%0d%0aads+in+third-party+newsletters+can+generate+plenty+of+leads.+%22but+you+should+focus+on+an+ad+campaign%27s+longer-term+effect+--+not+simply+immediate+clicks%2c%22+according+to+marketingsherpa%2c+the+research+firm+with+more+than+370%2c000+followers.%0d%0a%0d%0aa+new+st'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2008%2f03%2f19%2fmarketingsherpa-features-beyond-the-click-study-by-aicpa-bsg%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20marketingsherpa%20features%20&#8220;beyond%20the%20click&#8221;%20study%20by%20aicpa,%20bsg&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/\" title=\"email this: marketingsherpa features &#8220;beyond the click&#8221; study by aicpa, bsg \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>trust and believability go much further than tantalizing incentives. ads in third-party newsletters can generate plenty of leads. &#8220;but you should focus on an ad campaign&#8217;s longer-term effect &#8212; not simply immediate clicks,&#8221; according to marketingsherpa, the research firm with &hellip; <a href=\"\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/\">continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[11],"tags":[79,136],"class_list":["post-1110","post","type-post","status-publish","format-standard","hentry","category-research","tag-marketing","tag-media"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>marketingsherpa features &quot;beyond the click&quot; study by aicpa, bsg - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"marketingsherpa features &quot;beyond the click&quot; study by aicpa, bsg - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2008-03-19t15:59:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2008-04-14t15:21:35+00:00\" \/>\n<meta property=\"og:image\" content=\"\/\/www.g005e.com\/wp-content\/uploads\/2008\/03\/marketingsherpa_logo.png\" \/>\n<meta name=\"author\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/\"},\"author\":{\"name\":\"卡塔尔世界杯常规比赛时间\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/c5fe0b85be3d8c86d3a43cb36e564b14\"},\"headline\":\"marketingsherpa features &#8220;beyond the click&#8221; study by aicpa, bsg\",\"datepublished\":\"2008-03-19t15:59:59+00:00\",\"datemodified\":\"2008-04-14t15:21:35+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/\"},\"wordcount\":1585,\"commentcount\":0,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/#primaryimage\"},\"thumbnailurl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2008\/03\/marketingsherpa_logo.png\",\"keywords\":[\"marketing\",\"media\"],\"articlesection\":[\"surveys &amp; research\"],\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"commentaction\",\"name\":\"comment\",\"target\":[\"\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/#respond\"]}]},{\"@type\":\"webpage\",\"@id\":\"\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/\",\"url\":\"\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/\",\"name\":\"marketingsherpa features \\\"beyond the click\\\" study by aicpa, bsg - 卡塔尔世界杯常规比赛时间\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/#website\"},\"primaryimageofpage\":{\"@id\":\"\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/#primaryimage\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/#primaryimage\"},\"thumbnailurl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2008\/03\/marketingsherpa_logo.png\",\"datepublished\":\"2008-03-19t15:59:59+00:00\",\"datemodified\":\"2008-04-14t15:21:35+00:00\",\"description\":\"actionable intelligence for tax, accounting, and financial professionals\",\"breadcrumb\":{\"@id\":\"\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/#breadcrumb\"},\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"readaction\",\"target\":[\"\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/\"]}]},{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/#primaryimage\",\"url\":\"\/\/www.g005e.com\/wp-content\/uploads\/2008\/03\/marketingsherpa_logo.png\",\"contenturl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2008\/03\/marketingsherpa_logo.png\"},{\"@type\":\"breadcrumblist\",\"@id\":\"\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/#breadcrumb\",\"itemlistelement\":[{\"@type\":\"listitem\",\"position\":1,\"name\":\"home\",\"item\":\"\/\/www.g005e.com\/\"},{\"@type\":\"listitem\",\"position\":2,\"name\":\"surveys &amp; research\",\"item\":\"\/\/www.g005e.com\/category\/research\/\"},{\"@type\":\"listitem\",\"position\":3,\"name\":\"marketingsherpa features &#8220;beyond the click&#8221; study by aicpa, bsg\"}]},{\"@type\":\"website\",\"@id\":\"\/\/www.g005e.com\/#website\",\"url\":\"\/\/www.g005e.com\/\",\"name\":\"卡塔尔世界杯常规比赛时间\",\"description\":\"actionable intelligence for the tax, accounting and finance community\",\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"potentialaction\":[{\"@type\":\"searchaction\",\"target\":{\"@type\":\"entrypoint\",\"urltemplate\":\"\/\/www.g005e.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inlanguage\":\"en-us\"},{\"@type\":\"organization\",\"@id\":\"\/\/www.g005e.com\/#organization\",\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"alternatename\":\"cpatrendlines\",\"url\":\"\/\/www.g005e.com\/\",\"logo\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"width\":1600,\"height\":350,\"caption\":\"卡塔尔世界杯常规比赛时间 research\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\"},\"sameas\":[\"https:\/\/www.facebook.com\/cpatrendlines\",\"https:\/\/x.com\/cpa_trendlines\",\"https:\/\/www.linkedin.com\/groups\/115382\/\",\"https:\/\/www.youtube.com\/cpatrendlines\"]},{\"@type\":\"person\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/c5fe0b85be3d8c86d3a43cb36e564b14\",\"name\":\"卡塔尔世界杯常规比赛时间\",\"image\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/abe89254c5bccf19eb110d918edf238e?s=96&d=blank&r=g\",\"contenturl\":\"https:\/\/secure.gravatar.com\/avatar\/abe89254c5bccf19eb110d918edf238e?s=96&d=blank&r=g\",\"caption\":\"卡塔尔世界杯常规比赛时间\"},\"sameas\":[\"https:\/\/baystreetgroup.com\"],\"url\":\"\/\/www.g005e.com\/author\/admin\/\"}]}<\/script>\n<!-- \/ yoast seo plugin. -->","yoast_head_json":{"title":"marketingsherpa features \"beyond the click\" study by aicpa, bsg - 卡塔尔世界杯常规比赛时间","description":"actionable intelligence for tax, accounting, and financial professionals","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/","og_locale":"en_us","og_type":"article","og_title":"marketingsherpa features \"beyond the click\" study by aicpa, bsg - 卡塔尔世界杯常规比赛时间","og_description":"actionable intelligence for tax, accounting, and financial professionals","og_url":"\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/","og_site_name":"卡塔尔世界杯常规比赛时间","article_publisher":"https:\/\/www.facebook.com\/cpatrendlines","article_published_time":"2008-03-19t15:59:59+00:00","article_modified_time":"2008-04-14t15:21:35+00:00","og_image":[{"url":"\/\/www.g005e.com\/wp-content\/uploads\/2008\/03\/marketingsherpa_logo.png"}],"author":"卡塔尔世界杯常规比赛时间","twitter_card":"summary_large_image","twitter_creator":"@cpa_trendlines","twitter_site":"@cpa_trendlines","twitter_misc":{"written by":"卡塔尔世界杯常规比赛时间","est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"article","@id":"\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/#article","ispartof":{"@id":"\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/"},"author":{"name":"卡塔尔世界杯常规比赛时间","@id":"\/\/www.g005e.com\/#\/schema\/person\/c5fe0b85be3d8c86d3a43cb36e564b14"},"headline":"marketingsherpa features &#8220;beyond the click&#8221; study by aicpa, bsg","datepublished":"2008-03-19t15:59:59+00:00","datemodified":"2008-04-14t15:21:35+00:00","mainentityofpage":{"@id":"\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/"},"wordcount":1585,"commentcount":0,"publisher":{"@id":"\/\/www.g005e.com\/#organization"},"image":{"@id":"\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/#primaryimage"},"thumbnailurl":"\/\/www.g005e.com\/wp-content\/uploads\/2008\/03\/marketingsherpa_logo.png","keywords":["marketing","media"],"articlesection":["surveys &amp; research"],"inlanguage":"en-us","potentialaction":[{"@type":"commentaction","name":"comment","target":["\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/#respond"]}]},{"@type":"webpage","@id":"\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/","url":"\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/","name":"marketingsherpa features \"beyond the click\" study by aicpa, bsg - 卡塔尔世界杯常规比赛时间","ispartof":{"@id":"\/\/www.g005e.com\/#website"},"primaryimageofpage":{"@id":"\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/#primaryimage"},"image":{"@id":"\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/#primaryimage"},"thumbnailurl":"\/\/www.g005e.com\/wp-content\/uploads\/2008\/03\/marketingsherpa_logo.png","datepublished":"2008-03-19t15:59:59+00:00","datemodified":"2008-04-14t15:21:35+00:00","description":"actionable intelligence for tax, accounting, and financial professionals","breadcrumb":{"@id":"\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/#breadcrumb"},"inlanguage":"en-us","potentialaction":[{"@type":"readaction","target":["\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/"]}]},{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/#primaryimage","url":"\/\/www.g005e.com\/wp-content\/uploads\/2008\/03\/marketingsherpa_logo.png","contenturl":"\/\/www.g005e.com\/wp-content\/uploads\/2008\/03\/marketingsherpa_logo.png"},{"@type":"breadcrumblist","@id":"\/\/www.g005e.com\/2008\/03\/19\/marketingsherpa-features-beyond-the-click-study-by-aicpa-bsg\/#breadcrumb","itemlistelement":[{"@type":"listitem","position":1,"name":"home","item":"\/\/www.g005e.com\/"},{"@type":"listitem","position":2,"name":"surveys &amp; research","item":"\/\/www.g005e.com\/category\/research\/"},{"@type":"listitem","position":3,"name":"marketingsherpa features &#8220;beyond the click&#8221; study by aicpa, bsg"}]},{"@type":"website","@id":"\/\/www.g005e.com\/#website","url":"\/\/www.g005e.com\/","name":"卡塔尔世界杯常规比赛时间","description":"actionable intelligence for the tax, accounting and finance community","publisher":{"@id":"\/\/www.g005e.com\/#organization"},"potentialaction":[{"@type":"searchaction","target":{"@type":"entrypoint","urltemplate":"\/\/www.g005e.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inlanguage":"en-us"},{"@type":"organization","@id":"\/\/www.g005e.com\/#organization","name":"卡塔尔世界杯常规比赛时间 research","alternatename":"cpatrendlines","url":"\/\/www.g005e.com\/","logo":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","width":1600,"height":350,"caption":"卡塔尔世界杯常规比赛时间 research"},"image":{"@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/"},"sameas":["https:\/\/www.facebook.com\/cpatrendlines","https:\/\/x.com\/cpa_trendlines","https:\/\/www.linkedin.com\/groups\/115382\/","https:\/\/www.youtube.com\/cpatrendlines"]},{"@type":"person","@id":"\/\/www.g005e.com\/#\/schema\/person\/c5fe0b85be3d8c86d3a43cb36e564b14","name":"卡塔尔世界杯常规比赛时间","image":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/abe89254c5bccf19eb110d918edf238e?s=96&d=blank&r=g","contenturl":"https:\/\/secure.gravatar.com\/avatar\/abe89254c5bccf19eb110d918edf238e?s=96&d=blank&r=g","caption":"卡塔尔世界杯常规比赛时间"},"sameas":["https:\/\/baystreetgroup.com"],"url":"\/\/www.g005e.com\/author\/admin\/"}]}},"_links":{"self":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/1110"}],"collection":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/comments?post=1110"}],"version-history":[{"count":0,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/1110\/revisions"}],"wp:attachment":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media?parent=1110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/categories?post=1110"},{"taxonomy":"post_tag","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/tags?post=1110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}