{"id":110564,"date":"2023-04-28t11:54:25","date_gmt":"2023-04-28t15:54:25","guid":{"rendered":"\/\/www.g005e.com\/?p=110564"},"modified":"2025-01-06t20:40:29","modified_gmt":"2025-01-07t01:40:29","slug":"what-your-marketing-program-can-and-cant-do","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/04\/28\/what-your-marketing-program-can-and-cant-do\/","title":{"rendered":"what your marketing program can and can\u2019t do"},"content":{"rendered":"<p><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/target-market-means-targeting-customers-direct_g1-cnvvd.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-51294\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/target-market-means-targeting-customers-direct_g1-cnvvd-424x424.jpg\" alt=\"&quot;target market&quot; illustration with arrow and bull's eye\" width=\"424\" height=\"424\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/target-market-means-targeting-customers-direct_g1-cnvvd-424x424.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/target-market-means-targeting-customers-direct_g1-cnvvd.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/target-market-means-targeting-customers-direct_g1-cnvvd.jpg 100w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/target-market-means-targeting-customers-direct_g1-cnvvd-201x201.jpg 201w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/target-market-means-targeting-customers-direct_g1-cnvvd.jpg 576w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/><\/a><strong>all the marketing effort in the world will rarely produce a client. it can only produce a receptive prospect.<\/strong><\/p>\n<p><i>by bruce marcus<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/professional-services-marketing-3-0-by-bruce-w-marcus\/\"><i>professional services marketing 3.0<\/i><\/a><\/p>\n<p style=\"padding-left: 40px;\"><i>editor\u2019s note: 卡塔尔世界杯常规比赛时间 was privileged to have a long relationship with bruce w. marcus, who was ahead of his time in his thinking and practice in marketing for accounting. we are publishing some of the late expert\u2019s evergreen work, which retains wisdom for the present.<\/i><\/p>\n<p>the tools of marketing are not a program \u2013 they are simply tools.<\/p>\n<blockquote><p><b>more: <\/b><a href=\"\/\/www.g005e.com\/2023\/04\/21\/have-you-planned-how-to-service-your-new-revenue\/\">have you planned how to service your new revenue?<\/a> | <a href=\"\/\/www.g005e.com\/2023\/04\/14\/how-to-set-marketing-objectives\/\">how to set marketing objectives<\/a> | <a href=\"\/\/www.g005e.com\/2023\/02\/03\/how-marketing-in-accounting-has-evolved\/\">how marketing in accounting has evolved<\/a> | <a href=\"\/\/www.g005e.com\/2022\/09\/05\/how-marketing-has-evolved\/\">accounting marketing 3.0: new rules<\/a> | <a href=\"\/\/www.g005e.com\/2012\/09\/25\/nine-fundamentals-for-a-marketing-culture-in-an-accounting-firm\/\">nine fundamentals for a healthy marketing culture in an accounting firm<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-49700 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1603911598474.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2023\/04\/28\/what-your-marketing-program-can-and-cant-do\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>a marketing program, then, is not simply a catalogue of tools. it\u2019s a plan \u2013 a strategy and a tactical plan. it\u2019s the sum total of all relevant activities, supporting one another, and not just random activities designed without objective nor relevance to the needs of the prospective client.<br \/>\n <a href=\"\/\/www.g005e.com\/2023\/04\/28\/what-your-marketing-program-can-and-cant-do\/#more-110564\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/target-market-means-targeting-customers-direct_g1-cnvvd.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-51294\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/target-market-means-targeting-customers-direct_g1-cnvvd-424x424.jpg\" alt=\"&quot;target market&quot; illustration with arrow and bull's eye\" width=\"424\" height=\"424\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/target-market-means-targeting-customers-direct_g1-cnvvd-424x424.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/target-market-means-targeting-customers-direct_g1-cnvvd.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/target-market-means-targeting-customers-direct_g1-cnvvd.jpg 100w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/target-market-means-targeting-customers-direct_g1-cnvvd-201x201.jpg 201w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/02\/target-market-means-targeting-customers-direct_g1-cnvvd.jpg 576w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/><\/a><strong>all the marketing effort in the world will rarely produce a client. it can only produce a receptive prospect.<\/strong><\/p>\n<p><i>by bruce marcus<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/professional-services-marketing-3-0-by-bruce-w-marcus\/\"><i>professional services marketing 3.0<\/i><\/a><\/p>\n<p style=\"padding-left: 40px;\"><i>editor\u2019s note: 卡塔尔世界杯常规比赛时间 was privileged to have a long relationship with bruce w. marcus, who was ahead of his time in his thinking and practice in marketing for accounting. we are publishing some of the late expert\u2019s evergreen work, which retains wisdom for the present.<\/i><\/p>\n<p>the tools of marketing are not a program \u2013 they are simply tools.<\/p>\n<blockquote>\n<p><b>more: <\/b><a href=\"\/\/www.g005e.com\/2023\/04\/21\/have-you-planned-how-to-service-your-new-revenue\/\">have you planned how to service your new revenue?<\/a> | <a href=\"\/\/www.g005e.com\/2023\/04\/14\/how-to-set-marketing-objectives\/\">how to set marketing objectives<\/a> | <a href=\"\/\/www.g005e.com\/2023\/02\/03\/how-marketing-in-accounting-has-evolved\/\">how marketing in accounting has evolved<\/a> | <a href=\"\/\/www.g005e.com\/2022\/09\/05\/how-marketing-has-evolved\/\">accounting marketing 3.0: new rules<\/a> | <a href=\"\/\/www.g005e.com\/2012\/09\/25\/nine-fundamentals-for-a-marketing-culture-in-an-accounting-firm\/\">nine fundamentals for a healthy marketing culture in an accounting firm<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-49700 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1603911598474.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2023\/04\/28\/what-your-marketing-program-can-and-cant-do\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n<p>a marketing program, then, is not simply a catalogue of tools. it\u2019s a plan \u2013 a strategy and a tactical plan. it\u2019s the sum total of all relevant activities, supporting one another, and not just random activities designed without objective nor relevance to the needs of the prospective client.<br \/>\n <a href=\"\/\/www.g005e.com\/2023\/04\/28\/what-your-marketing-program-can-and-cant-do\/#more-110564\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":1340,"featured_media":22778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"131575,131559,133457,136410,134729,133000","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120,3002],"tags":[],"class_list":["post-110564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pro-member-exclusive","category-special","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 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