{"id":109618,"date":"2023-03-23t11:58:15","date_gmt":"2023-03-23t15:58:15","guid":{"rendered":"\/\/www.g005e.com\/?p=109618"},"modified":"2024-08-07t23:09:32","modified_gmt":"2024-08-08t03:09:32","slug":"public-accounting-as-a-business-101","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/03\/23\/public-accounting-as-a-business-101\/","title":{"rendered":"public accounting as a business, 101"},"content":{"rendered":"<p><a href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/11\/twomenwhiteboard_adobestock_98659856.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-53186\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/11\/twomenwhiteboard_adobestock_98659856-424x283.jpeg\" alt=\"two men at whiteboard\" width=\"424\" height=\"283\" \/><\/a><strong>know your profession.<\/strong><\/p>\n<p><i>by marc rosenberg<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/how-to-bring-in-new-partners\/\"><i>how to bring in new partners<\/i><\/a><\/p>\n<p>\u201cengaging your employees \u2013 involving them in the business \u2013 can drive revenue growth. an educated workforce can also make better decisions, work more efficiently and seize opportunities faster. teaching your employees to be smart businesspeople can be a big investment, but it\u2019s one that can have a significant return.\u201d \u2013 keith lamb, inc. magazine<\/p>\n<blockquote><p><b>more: <\/b><a href=\"\/\/www.g005e.com\/2023\/03\/17\/nuts-and-bolts-of-helping-staff-learn-and-grow\/\">nuts and bolts of mentoring staff<\/a> | <a href=\"\/\/www.g005e.com\/2023\/03\/09\/it-shouldnt-take-so-long-to-make-partner\/\">it shouldn\u2019t take so long to make partner<\/a> | <a href=\"\/\/www.g005e.com\/2023\/02\/16\/three-types-of-skills-you-need-to-become-a-partner\/\">three types of skills you need to become a partner<\/a> | <a href=\"\/\/www.g005e.com\/2023\/01\/19\/seventeen-basic-expectations-of-partners\/\">seventeen basic expectations of partners<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-49700 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1603911598474.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2023\/03\/23\/public-accounting-as-a-business-101\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>personnel in <strong>any<\/strong> organization, from widget manufacturers to hospitals to baseball teams to charities, work with more enthusiasm and commitment when they genuinely feel part of the organization. when people understand how they fit into the overall scheme and what their role is and grasp the essentials of how the organization operates, they produce higher quality work and are more energized. cpa firms are no exception to this rule.<br \/>\n<!--more--><br \/>\nthe messages of this post:<\/p>\n<ul>\n<li>partners should be <strong>formally<\/strong> educating their staff on the business of public accounting, how firms are structured, what makes them successful, how firms are managed, how they get clients, what makes them profitable and how profitability is held back.<\/li>\n<li>staff who aspire to become partners should understand all of the topics listed above. if the firm doesn\u2019t proactively offer this education, then they should take it upon themselves to acquire this knowledge.<\/li>\n<\/ul>\n<h3>services provided by cpa firms<\/h3>\n<p>cpa firms typically provide three main types of services, with each service having several subgroups. the mix of these three main services is shown in the table below, broken down by size of firm:<\/p>\n<ul>\n<li>big 4 (deloitte, pwc, ernst &amp; young and kpmg)<\/li>\n<li>large regional firms. these are roughly the largest 50 firms in the u.s. beyond the big 4. though an increasing number of these firms have become quasinational firms, most are regional, based in the northeast, midwest, southeast, southwest or another region. the 50<sup>th<\/sup> largest firm in the country has annual revenue of roughly $100 million.<\/li>\n<li>local firms. these are multipartner firms below the regionals. most have one or two offices.<\/li>\n<\/ul>\n<p><strong>primary services provided by cpa firms<\/strong><\/p>\n<table border=\"1\" width=\"457\">\n<tbody>\n<tr>\n<td width=\"223\"><\/td>\n<td width=\"54\"><strong>big 4 (1)<\/strong><\/td>\n<td width=\"90\"><strong>top 100<br \/>\nfirms (2)<\/strong><\/td>\n<td width=\"90\"><strong>local firms $2-$20m (3)<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"223\">1. audit and accounting:<\/p>\n<p>a. audits and reviews<\/p>\n<p>b. compilations, bookkeeping, payroll, etc.<\/p>\n<p><strong>total a&amp;a <\/strong>(note 6)<\/td>\n<td width=\"54\">&nbsp;<\/p>\n<p>41%<\/p>\n<p>&nbsp;<\/p>\n<p><u>\u00a0 2%<\/u> <strong>43%<\/strong><\/td>\n<td width=\"90\">&nbsp;<\/p>\n<p>30%<\/p>\n<p>&nbsp;<\/p>\n<p><u>\u00a0 7%<\/u><\/p>\n<p><strong>37%<\/strong><\/td>\n<td width=\"90\">&nbsp;<\/p>\n<p>26%<\/p>\n<p>&nbsp;<\/p>\n<p><u>14%<\/u><\/p>\n<p><strong>40%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"223\">2. tax:<\/p>\n<p>a. corporate\/business<\/p>\n<p>b. individual\/1040s<\/p>\n<p><strong>total tax <\/strong>(6)<\/td>\n<td width=\"54\">&nbsp;<\/p>\n<p>21%<\/p>\n<p><u>\u00a0 4%<\/u><\/p>\n<p><strong>25%<\/strong><\/td>\n<td width=\"90\">&nbsp;<\/p>\n<p>24%<\/p>\n<p><u>\u00a0 12%<\/u><\/p>\n<p><strong>36%<\/strong><\/td>\n<td width=\"90\">&nbsp;<\/p>\n<p>29%<\/p>\n<p><u>18%<\/u><\/p>\n<p><strong>47%<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"223\">3. consulting (4):<\/p>\n<p>a. specific areas (4)<\/p>\n<p>b. handholding, misc. (5)<\/p>\n<p><strong>total consulting<\/strong><\/td>\n<td width=\"54\">&nbsp;<\/p>\n<p>28%<\/p>\n<p><u>\u00a0 4%<\/u><\/p>\n<p><strong>32%<\/strong><\/td>\n<td width=\"90\">&nbsp;<\/p>\n<p>20%<\/p>\n<p><u>\u00a0 7%<\/u><\/p>\n<p><strong>27%<\/strong><\/td>\n<td width=\"90\">&nbsp;<\/p>\n<p>4%<\/p>\n<p><u>\u00a0 9%<\/u><\/p>\n<p><strong>13%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h5>(1) from big4careerlab.com<\/h5>\n<h5>(2) from ipa national benchmarking report<\/h5>\n<h5>(3) from the rosenberg map survey<\/h5>\n<h5>(4) see below for a list of the most common types of consulting.<\/h5>\n<h5>(5) the term \u201chandholding\u201d is colloquially used to describe arguably the most important work that cpas do for their clients. cpas are their clients\u2019 most trusted advisors. clients seek advice from them in a wide variety of areas, such as estate planning, paying for college, getting a business loan, hiring a controller, buying a company, investing their money, choosing what kind of insurance to buy \u2026 the list is endless.<\/h5>\n<h5>(6) the totals for the three primary services were from the sources listed above. rosenberg estimated the breakdown within each service line.<\/h5>\n<h3>common consulting services and industry practice areas<\/h3>\n<p>data is from the ipa national benchmarking report, <em>accounting today<\/em> top 100 survey and the rosenberg map survey.<\/p>\n<p><strong>consulting<\/strong><\/p>\n<p>business valuations<\/p>\n<p>estate and financial planning<\/p>\n<p>litigation support<\/p>\n<p>forensic services<\/p>\n<p>retirement plans<\/p>\n<p>employee benefits<\/p>\n<p>technology consulting, including cybersecurity<\/p>\n<p>investment advice<\/p>\n<p>cfo outsourcing<\/p>\n<p><strong>industry practice areas<\/strong><\/p>\n<p>real estate<\/p>\n<p>construction<\/p>\n<p>technology<\/p>\n<p>wholesale\/distribution<\/p>\n<p>professional services<\/p>\n<p>nonprofits<\/p>\n<p>health care<\/p>\n<p>hotels and restaurants<\/p>\n<p>governmental<\/p>\n<p>retail<\/p>\n<p>entertainment<\/p>\n<p>financial institutions\/banking<\/p>\n<h3>common position titles at cpa firms<\/h3>\n<table border=\"1\" width=\"457\">\n<tbody>\n<tr>\n<td width=\"63\"><strong>titles<\/strong><\/td>\n<td width=\"206\"><strong>most<\/strong><strong> commonly found <\/strong><strong>at local firms<\/strong><\/td>\n<td width=\"188\"><strong>some firms also have <\/strong><strong>these positions<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"63\">entry level: staff assistant<\/td>\n<td width=\"206\">\u00b7 recent accounting graduate<\/p>\n<p>\u00b7 newly hired<\/p>\n<p>&nbsp;<\/td>\n<td width=\"188\"><\/td>\n<\/tr>\n<tr>\n<td width=\"63\">staff<\/td>\n<td width=\"206\">most firms don\u2019t have separate titles for these first two positions.<\/td>\n<td width=\"188\">has completed first year but is not yet a senior; does little supervising of other staff<\/td>\n<\/tr>\n<tr>\n<td width=\"63\">senior<\/td>\n<td width=\"206\">\u00b7 first major promotion<\/p>\n<p>\u00b7 performs most of the detailed work on a job<\/p>\n<p>\u00b7 works one job at a time<\/p>\n<p>\u00b7 supervises other staff<\/p>\n<p>\u00b7 has lots of contact with partners<\/td>\n<td width=\"188\"><\/td>\n<\/tr>\n<tr>\n<td width=\"63\">super-visor<\/td>\n<td width=\"206\"><\/td>\n<td width=\"188\">intermediate promotion from senior but still below manager<\/td>\n<\/tr>\n<tr>\n<td width=\"63\">manager<\/td>\n<td width=\"206\">\u00b7 on track to be a partner <strong>or <\/strong>it\u2019s a permanent position for highly experienced staff<\/p>\n<p>\u00b7 common to work on several jobs at the same time<\/p>\n<p>\u00b7 heavy supervision of staff<\/p>\n<p>\u00b7 heavy contact with partner<\/td>\n<td width=\"188\"><\/td>\n<\/tr>\n<tr>\n<td width=\"63\">senior manager<\/td>\n<td width=\"206\"><\/td>\n<td width=\"188\">promotion from manager but still below partner<\/td>\n<\/tr>\n<tr>\n<td width=\"63\">non-equity partner<\/td>\n<td width=\"206\">roughly 60% of all firms now have this position, though it\u2019s much more common at larger firms than smaller firms.<\/td>\n<td width=\"188\">\u00b7 has most of the skills to become an equity partner<\/p>\n<p>\u00b7 is often a partner in training<\/p>\n<p>\u00b7 has heavy client relationship duties<\/p>\n<p>\u00b7 is not an owner<\/td>\n<\/tr>\n<tr>\n<td width=\"63\">equity (or full) partner<\/td>\n<td width=\"206\">highest position in the firm. an owner. has final responsibility for all client matters.<\/td>\n<td width=\"188\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h3>the u.s. cpa firm market<\/h3>\n<p>there are roughly 44,000 cpa firms in the united states. the market is skewed significantly from large to small:<\/p>\n<ul>\n<li>the big 4 international firms (ernst &amp; young, kpmg, pwc and deloitte) account for 46 percent of the industry\u2019s total revenue.<\/li>\n<li>there is a huge fall-off from the big 4 to the next tier of firms: the smallest big 4 firm is five times the size of the fifth biggest firm.<\/li>\n<li>the 200 largest firms account for 65 percent of the industry\u2019s total revenue.<\/li>\n<li>the vast majority of the 44,000 firms are very small; most employ well under 10 total people.<\/li>\n<li>roughly 30,000 of the 44,000 firms are sole practitioners. most are one-person operations but many have several employees.<\/li>\n<\/ul>\n<p>the demographics of the 44,000 firms are summarized in the chart below.<strong>\u00a0<\/strong><\/p>\n<p><strong>u.s. cpa firm market demographics<\/strong><\/p>\n<table border=\"1\" width=\"451\">\n<tbody>\n<tr>\n<td rowspan=\"2\" width=\"102\"><\/td>\n<td rowspan=\"2\" width=\"70\"><strong>\u00a0<\/strong><\/p>\n<p><strong>number <\/strong><strong>of <\/strong><strong>firms<\/strong><\/td>\n<td colspan=\"2\" width=\"122\"><strong>total\u00a0 market size<\/strong><\/p>\n<p><strong>(billions)<\/strong><\/td>\n<td rowspan=\"2\" width=\"80\"><strong>\u00a0<\/strong><\/p>\n<p><strong>average<\/strong><\/p>\n<p><strong>annual<\/strong><\/p>\n<p><strong>revenues<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/td>\n<td rowspan=\"2\" width=\"77\"><strong>range of<\/strong><\/p>\n<p><strong>annual<\/strong><\/p>\n<p><strong>revenue<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"68\"><strong>amount<\/strong><\/td>\n<td width=\"54\"><strong>pct.<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"102\">the big 4<\/td>\n<td width=\"70\">4<\/td>\n<td width=\"68\">$57.0<\/td>\n<td width=\"54\">46%<\/td>\n<td width=\"80\">$15b<\/td>\n<td width=\"77\">$9b-$20b<\/td>\n<\/tr>\n<tr>\n<td width=\"102\">#5-100<\/td>\n<td width=\"70\">96<\/td>\n<td width=\"68\">$20.0<\/td>\n<td width=\"54\">16%<\/td>\n<td width=\"80\">$212m<\/td>\n<td width=\"77\">$40m-$2b<\/td>\n<\/tr>\n<tr>\n<td width=\"102\">top 100<br \/>\nsubtotal<\/td>\n<td width=\"70\">100<\/td>\n<td width=\"68\">$77.0<\/td>\n<td width=\"54\">62%<\/td>\n<td width=\"80\"><\/td>\n<td width=\"77\"><\/td>\n<\/tr>\n<tr>\n<td width=\"102\">#101-200<\/td>\n<td width=\"70\">100<\/td>\n<td width=\"68\">$3.3<\/td>\n<td width=\"54\">3%<\/td>\n<td width=\"80\">$33m<\/td>\n<td width=\"77\">$25m-40m<\/td>\n<\/tr>\n<tr>\n<td width=\"102\">#201-300<\/td>\n<td width=\"70\">100<\/td>\n<td width=\"68\">$2.0<\/td>\n<td width=\"54\">\u00a02%<\/td>\n<td width=\"80\">$20m<\/td>\n<td width=\"77\">$15m-25m<\/td>\n<\/tr>\n<tr>\n<td width=\"102\">top 300<\/p>\n<p>subtotal<\/p>\n<p>&nbsp;<\/td>\n<td width=\"70\">300<\/td>\n<td width=\"68\">$82.3<\/td>\n<td width=\"54\">67%<\/td>\n<td width=\"80\"><\/td>\n<td width=\"77\"><\/td>\n<\/tr>\n<tr>\n<td width=\"102\">next 2,000<\/td>\n<td width=\"70\">2,000<\/td>\n<td width=\"68\">$15.0<\/td>\n<td width=\"54\">12%<\/td>\n<td width=\"80\">$7m<\/td>\n<td width=\"77\">$2m-$15m<\/td>\n<\/tr>\n<tr>\n<td width=\"102\">very small multipartner firms<\/td>\n<td width=\"70\">11,700<\/td>\n<td width=\"68\">$17.6<\/td>\n<td width=\"54\">14%<\/td>\n<td width=\"80\">$1.5m<\/td>\n<td width=\"77\">almost all under $2m<\/td>\n<\/tr>\n<tr>\n<td width=\"102\">sole practitioners<\/td>\n<td width=\"70\">30,000<\/td>\n<td width=\"68\">$9.0<\/td>\n<td width=\"54\">7%<\/td>\n<td width=\"80\">$0.3m<\/td>\n<td width=\"77\">almost all under $1m<\/td>\n<\/tr>\n<tr>\n<td width=\"102\">grand total<\/td>\n<td width=\"70\">44,000<\/td>\n<td width=\"68\">$123.9<\/td>\n<td width=\"54\">100%<\/td>\n<td width=\"80\"><\/td>\n<td width=\"77\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h5>data from statistics.com, inside public accounting, the rosenberg survey<\/h5>\n<h5>and author\u2019s industry knowledge. excludes payroll companies.<\/h5>\n<p>i am unaware of any authoritative, exact source for the revenue size of the 44,000 cpa firms. the above is a very good guess. however, the point of the chart is to show how a relatively small number of firms dominate the market in terms of revenue. three hundred firms comprise 67 percent of the market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>know your profession.<\/strong><br \/>\n<a href=\"\/\/www.g005e.com\/2023\/03\/23\/public-accounting-as-a-business-101\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-109634\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2023\/03\/250_rosenberg_twomenflipchart.png\" alt=\"\" width=\"250\" height=\"98\" \/><\/a><br \/>\n<i>by marc rosenberg<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/how-to-bring-in-new-partners\/\"><i>how to bring in new partners<\/i><\/a><\/p>\n","protected":false},"author":1339,"featured_media":52068,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3120,3002,2301,2266],"tags":[3958,2429,3962,3961,643,572,3959,272,226,1416],"class_list":["post-109618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-member-exclusive","category-special","category-talent","category-partner","tag-cpa-billing-rates","tag-earnings","tag-fte","tag-headcount","tag-hiring","tag-pay","tag-salaries","tag-staff","tag-staffing","tag-wages"],"acf":[],"yoast_head":"<!-- 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