{"id":109349,"date":"2023-03-10t12:00:48","date_gmt":"2023-03-10t17:00:48","guid":{"rendered":"\/\/www.g005e.com\/?p=109349"},"modified":"2025-01-06t20:40:59","modified_gmt":"2025-01-07t01:40:59","slug":"nine-reasons-that-prospects-say-yes","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/03\/10\/nine-reasons-that-prospects-say-yes\/","title":{"rendered":"nine reasons that prospects say yes"},"content":{"rendered":"

\"woman<\/a>how to use marketing to build for the future.<\/strong><\/p>\n

by bruce marcus<\/i>
\nprofessional services marketing 3.0<\/i><\/a><\/p>\n

editor\u2019s note: 卡塔尔世界杯常规比赛时间 was privileged to have a long relationship with bruce w. marcus, who was ahead of his time in his thinking and practice in marketing for accounting. we are publishing some of the late expert\u2019s evergreen work, which retains wisdom for the present.<\/i><\/p>\n

to put it simply, professional services marketing is a process that\u2019s designed to bring a firm and its prospective clientele together. more than just accumulating clients, the effective marketing program helps shape and secure a practice that\u2019s relevant to the dynamic needs of both the firm and the clients it serves. more than a collection of marketing activities, marketing is a process.<\/p>\n

more: <\/b>why is change so hard for firms?<\/a> | how marketing in accounting has evolved<\/a> | how marketing evolved to 3.0<\/a> | why value pricing works<\/a> | accounting marketing 3.0: new rules<\/a> | accountants don\u2019t sell soap.<\/a> | why competition matters most<\/a> | nine fundamentals for a healthy marketing culture in an accounting firm<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

the process, essentially, may be perceived in four parts:<\/p>\n

    \n
  1. define the market.<\/li>\n
  2. define the service to meet the needs of the market.<\/li>\n
  3. define the tools of marketing to be used to reach and persuade the market.<\/li>\n
  4. manage the tools.<\/li>\n<\/ol>\n

    read more →<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    \"woman<\/a>how to use marketing to build for the future.<\/strong><\/p>\n

    by bruce marcus<\/i>
    \n    professional services marketing 3.0<\/i><\/a><\/p>\n

    editor\u2019s note: 卡塔尔世界杯常规比赛时间 was privileged to have a long relationship with bruce w. marcus, who was ahead of his time in his thinking and practice in marketing for accounting. we are publishing some of the late expert\u2019s evergreen work, which retains wisdom for the present.<\/i><\/p>\n

    to put it simply, professional services marketing is a process that\u2019s designed to bring a firm and its prospective clientele together. more than just accumulating clients, the effective marketing program helps shape and secure a practice that\u2019s relevant to the dynamic needs of both the firm and the clients it serves. more than a collection of marketing activities, marketing is a process.<\/p>\n

    \n

    more: <\/b>why is change so hard for firms?<\/a> | how marketing in accounting has evolved<\/a> | how marketing evolved to 3.0<\/a> | why value pricing works<\/a> | accounting marketing 3.0: new rules<\/a> | accountants don\u2019t sell soap.<\/a> | why competition matters most<\/a> | nine fundamentals for a healthy marketing culture in an accounting firm<\/a>
    \n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>    log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n

    the process, essentially, may be perceived in four parts:<\/p>\n

      \n
    1. define the market.<\/li>\n
    2. define the service to meet the needs of the market.<\/li>\n
    3. define the tools of marketing to be used to reach and persuade the market.<\/li>\n
    4. manage the tools.<\/li>\n<\/ol>\n

      read more →<\/a><\/p>\n","protected":false},"author":1340,"featured_media":42222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120,3002],"tags":[],"class_list":["post-109349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pro-member-exclusive","category-special","membership-content","access-restricted"],"acf":[],"yoast_head":"\nnine reasons that prospects say yes - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2023\/03\/10\/nine-reasons-that-prospects-say-yes\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"nine reasons that prospects say yes - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2023\/03\/10\/nine-reasons-that-prospects-say-yes\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-10t17:00:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-07t01:40:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/marcus.png\" \/>\n\t<meta property=\"og:image:width\" content=\"244\" \/>\n\t<meta property=\"og:image:height\" content=\"305\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"bruce w. marcus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"bruce w. marcus\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2023\/03\/10\/nine-reasons-that-prospects-say-yes\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2023\/03\/10\/nine-reasons-that-prospects-say-yes\/\"},\"author\":{\"name\":\"bruce w. marcus\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/cc438e42bae7d615d1a87ffcc9b1e97f\"},\"headline\":\"nine reasons that prospects say yes\",\"datepublished\":\"2023-03-10t17:00:48+00:00\",\"datemodified\":\"2025-01-07t01:40:59+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2023\/03\/10\/nine-reasons-that-prospects-say-yes\/\"},\"wordcount\":1373,\"commentcount\":0,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2023\/03\/10\/nine-reasons-that-prospects-say-yes\/#primaryimage\"},\"thumbnailurl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/marcus.png\",\"articlesection\":[\"marketing & sales\",\"pro member exclusive\",\"special\"],\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"commentaction\",\"name\":\"comment\",\"target\":[\"\/\/www.g005e.com\/2023\/03\/10\/nine-reasons-that-prospects-say-yes\/#respond\"]}]},{\"@type\":\"webpage\",\"@id\":\"\/\/www.g005e.com\/2023\/03\/10\/nine-reasons-that-prospects-say-yes\/\",\"url\":\"\/\/www.g005e.com\/2023\/03\/10\/nine-reasons-that-prospects-say-yes\/\",\"name\":\"nine reasons that prospects say yes - 卡塔尔世界杯常规比赛时间\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/#website\"},\"primaryimageofpage\":{\"@id\":\"\/\/www.g005e.com\/2023\/03\/10\/nine-reasons-that-prospects-say-yes\/#primaryimage\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2023\/03\/10\/nine-reasons-that-prospects-say-yes\/#primaryimage\"},\"thumbnailurl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/marcus.png\",\"datepublished\":\"2023-03-10t17:00:48+00:00\",\"datemodified\":\"2025-01-07t01:40:59+00:00\",\"description\":\"actionable intelligence for tax, accounting, and financial professionals\",\"breadcrumb\":{\"@id\":\"\/\/www.g005e.com\/2023\/03\/10\/nine-reasons-that-prospects-say-yes\/#breadcrumb\"},\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"readaction\",\"target\":[\"\/\/www.g005e.com\/2023\/03\/10\/nine-reasons-that-prospects-say-yes\/\"]}]},{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/2023\/03\/10\/nine-reasons-that-prospects-say-yes\/#primaryimage\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/marcus.png\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/marcus.png\",\"width\":244,\"height\":305},{\"@type\":\"breadcrumblist\",\"@id\":\"\/\/www.g005e.com\/2023\/03\/10\/nine-reasons-that-prospects-say-yes\/#breadcrumb\",\"itemlistelement\":[{\"@type\":\"listitem\",\"position\":1,\"name\":\"home\",\"item\":\"\/\/www.g005e.com\/\"},{\"@type\":\"listitem\",\"position\":2,\"name\":\"marketing & sales\",\"item\":\"\/\/www.g005e.com\/category\/marketing\/\"},{\"@type\":\"listitem\",\"position\":3,\"name\":\"nine reasons that prospects say yes\"}]},{\"@type\":\"website\",\"@id\":\"\/\/www.g005e.com\/#website\",\"url\":\"\/\/www.g005e.com\/\",\"name\":\"卡塔尔世界杯常规比赛时间\",\"description\":\"actionable intelligence for the tax, accounting and finance community\",\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"potentialaction\":[{\"@type\":\"searchaction\",\"target\":{\"@type\":\"entrypoint\",\"urltemplate\":\"\/\/www.g005e.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"propertyvaluespecification\",\"valuerequired\":true,\"valuename\":\"search_term_string\"}}],\"inlanguage\":\"en-us\"},{\"@type\":\"organization\",\"@id\":\"\/\/www.g005e.com\/#organization\",\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"alternatename\":\"cpatrendlines\",\"url\":\"\/\/www.g005e.com\/\",\"logo\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"width\":1600,\"height\":350,\"caption\":\"卡塔尔世界杯常规比赛时间 research\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\"},\"sameas\":[\"https:\/\/www.facebook.com\/cpatrendlines\",\"https:\/\/x.com\/cpa_trendlines\",\"https:\/\/www.linkedin.com\/groups\/115382\/\",\"https:\/\/www.youtube.com\/cpatrendlines\"]},{\"@type\":\"person\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/cc438e42bae7d615d1a87ffcc9b1e97f\",\"name\":\"bruce w. marcus\",\"image\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/marcus-100x100.png\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/marcus-100x100.png\",\"caption\":\"bruce w. marcus\"},\"description\":\"bruce w. marcus remains a pioneer in the modern practices of professional services marketing even after his death in 2014 at age 89. he is the author of\u00a0the seminal work, professional\u00a0services marketing 3.0.\",\"url\":\"\/\/www.g005e.com\/author\/bruce-w-marcus\/\"}]}<\/script>\n<!-- \/ yoast seo plugin. -->","yoast_head_json":{"title":"nine reasons that prospects say yes - 卡塔尔世界杯常规比赛时间","description":"actionable intelligence for tax, accounting, and financial professionals","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/\/www.g005e.com\/2023\/03\/10\/nine-reasons-that-prospects-say-yes\/","og_locale":"en_us","og_type":"article","og_title":"nine reasons that prospects say yes - 卡塔尔世界杯常规比赛时间","og_description":"actionable intelligence for tax, accounting, and financial professionals","og_url":"\/\/www.g005e.com\/2023\/03\/10\/nine-reasons-that-prospects-say-yes\/","og_site_name":"卡塔尔世界杯常规比赛时间","article_publisher":"https:\/\/www.facebook.com\/cpatrendlines","article_published_time":"2023-03-10t17:00:48+00:00","article_modified_time":"2025-01-07t01:40:59+00:00","og_image":[{"width":244,"height":305,"url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/marcus.png","type":"image\/png"}],"author":"bruce w. marcus","twitter_card":"summary_large_image","twitter_creator":"@cpa_trendlines","twitter_site":"@cpa_trendlines","twitter_misc":{"written by":"bruce w. marcus","est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"article","@id":"\/\/www.g005e.com\/2023\/03\/10\/nine-reasons-that-prospects-say-yes\/#article","ispartof":{"@id":"\/\/www.g005e.com\/2023\/03\/10\/nine-reasons-that-prospects-say-yes\/"},"author":{"name":"bruce w. marcus","@id":"\/\/www.g005e.com\/#\/schema\/person\/cc438e42bae7d615d1a87ffcc9b1e97f"},"headline":"nine reasons that prospects say yes","datepublished":"2023-03-10t17:00:48+00:00","datemodified":"2025-01-07t01:40:59+00:00","mainentityofpage":{"@id":"\/\/www.g005e.com\/2023\/03\/10\/nine-reasons-that-prospects-say-yes\/"},"wordcount":1373,"commentcount":0,"publisher":{"@id":"\/\/www.g005e.com\/#organization"},"image":{"@id":"\/\/www.g005e.com\/2023\/03\/10\/nine-reasons-that-prospects-say-yes\/#primaryimage"},"thumbnailurl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/marcus.png","articlesection":["marketing & sales","pro member exclusive","special"],"inlanguage":"en-us","potentialaction":[{"@type":"commentaction","name":"comment","target":["\/\/www.g005e.com\/2023\/03\/10\/nine-reasons-that-prospects-say-yes\/#respond"]}]},{"@type":"webpage","@id":"\/\/www.g005e.com\/2023\/03\/10\/nine-reasons-that-prospects-say-yes\/","url":"\/\/www.g005e.com\/2023\/03\/10\/nine-reasons-that-prospects-say-yes\/","name":"nine reasons that prospects say yes - 卡塔尔世界杯常规比赛时间","ispartof":{"@id":"\/\/www.g005e.com\/#website"},"primaryimageofpage":{"@id":"\/\/www.g005e.com\/2023\/03\/10\/nine-reasons-that-prospects-say-yes\/#primaryimage"},"image":{"@id":"\/\/www.g005e.com\/2023\/03\/10\/nine-reasons-that-prospects-say-yes\/#primaryimage"},"thumbnailurl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/marcus.png","datepublished":"2023-03-10t17:00:48+00:00","datemodified":"2025-01-07t01:40:59+00:00","description":"actionable intelligence for tax, accounting, and financial professionals","breadcrumb":{"@id":"\/\/www.g005e.com\/2023\/03\/10\/nine-reasons-that-prospects-say-yes\/#breadcrumb"},"inlanguage":"en-us","potentialaction":[{"@type":"readaction","target":["\/\/www.g005e.com\/2023\/03\/10\/nine-reasons-that-prospects-say-yes\/"]}]},{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/2023\/03\/10\/nine-reasons-that-prospects-say-yes\/#primaryimage","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/marcus.png","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/marcus.png","width":244,"height":305},{"@type":"breadcrumblist","@id":"\/\/www.g005e.com\/2023\/03\/10\/nine-reasons-that-prospects-say-yes\/#breadcrumb","itemlistelement":[{"@type":"listitem","position":1,"name":"home","item":"\/\/www.g005e.com\/"},{"@type":"listitem","position":2,"name":"marketing & sales","item":"\/\/www.g005e.com\/category\/marketing\/"},{"@type":"listitem","position":3,"name":"nine reasons that prospects say yes"}]},{"@type":"website","@id":"\/\/www.g005e.com\/#website","url":"\/\/www.g005e.com\/","name":"卡塔尔世界杯常规比赛时间","description":"actionable intelligence for the tax, accounting and finance community","publisher":{"@id":"\/\/www.g005e.com\/#organization"},"potentialaction":[{"@type":"searchaction","target":{"@type":"entrypoint","urltemplate":"\/\/www.g005e.com\/?s={search_term_string}"},"query-input":{"@type":"propertyvaluespecification","valuerequired":true,"valuename":"search_term_string"}}],"inlanguage":"en-us"},{"@type":"organization","@id":"\/\/www.g005e.com\/#organization","name":"卡塔尔世界杯常规比赛时间 research","alternatename":"cpatrendlines","url":"\/\/www.g005e.com\/","logo":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","width":1600,"height":350,"caption":"卡塔尔世界杯常规比赛时间 research"},"image":{"@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/"},"sameas":["https:\/\/www.facebook.com\/cpatrendlines","https:\/\/x.com\/cpa_trendlines","https:\/\/www.linkedin.com\/groups\/115382\/","https:\/\/www.youtube.com\/cpatrendlines"]},{"@type":"person","@id":"\/\/www.g005e.com\/#\/schema\/person\/cc438e42bae7d615d1a87ffcc9b1e97f","name":"bruce w. marcus","image":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/person\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/marcus-100x100.png","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/07\/marcus-100x100.png","caption":"bruce w. marcus"},"description":"bruce w. marcus remains a pioneer in the modern practices of professional services marketing even after his death in 2014 at age 89. he is the author of\u00a0the seminal work, professional\u00a0services marketing 3.0.","url":"\/\/www.g005e.com\/author\/bruce-w-marcus\/"}]}},"_links":{"self":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/109349","targethints":{"allow":["get"]}}],"collection":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/users\/1340"}],"replies":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/comments?post=109349"}],"version-history":[{"count":4,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/109349\/revisions"}],"predecessor-version":[{"id":109357,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/109349\/revisions\/109357"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media\/42222"}],"wp:attachment":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media?parent=109349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/categories?post=109349"},{"taxonomy":"post_tag","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/tags?post=109349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}