{"id":109269,"date":"2023-03-07t11:55:45","date_gmt":"2023-03-07t16:55:45","guid":{"rendered":"\/\/www.g005e.com\/?p=109269"},"modified":"2024-08-07t23:09:37","modified_gmt":"2024-08-08t03:09:37","slug":"your-website-promises-do-you-deliver","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/03\/07\/your-website-promises-do-you-deliver\/","title":{"rendered":"your website promises. do you deliver?"},"content":{"rendered":"<p><strong><a class=\"external\" href=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/03\/manviewingcomputer_dollarphotoclub_52742328.jpg\" target=\"_blank\" rel=\"attachment noopener wp-att-48113\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-48113\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/03\/manviewingcomputer_dollarphotoclub_52742328-424x282.jpg\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/03\/manviewingcomputer_dollarphotoclub_52742328-424x282.jpg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/03\/manviewingcomputer_dollarphotoclub_52742328.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/03\/manviewingcomputer_dollarphotoclub_52742328.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/03\/manviewingcomputer_dollarphotoclub_52742328-768x510.jpg 768w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/03\/manviewingcomputer_dollarphotoclub_52742328-849x564.jpg 849w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/03\/manviewingcomputer_dollarphotoclub_52742328.jpg 1600w\" alt=\"man viewing desktop computer screen\" width=\"424\" height=\"282\" \/><\/a>if not, undercharging might be to blame.<\/strong><\/p>\n<p><i>by martin bissett<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/mb-bdb\/\"><i>business development on a budget<\/i><\/a><\/p>\n<p>there\u2019s an overall sameness to the majority of accounting firm websites, and typically they make a lot of promises \u2013 promises like<\/p>\n<ul>\n<li>we\u2019re big enough to cope and small enough to care, or<\/li>\n<li>we are proactive, or<\/li>\n<li>we\u2019re not just bean counters, or<\/li>\n<li>we have your best interests at heart, or<\/li>\n<li>your business is our business.<\/li>\n<\/ul>\n<blockquote><p><span id=\"more-48106\"><b>more: <\/b><a href=\"\/\/www.g005e.com\/2023\/02\/14\/a-lesson-in-customer-service-and-reputation\/\">a lesson in customer service and reputation<\/a> | <a href=\"\/\/www.g005e.com\/2023\/02\/07\/10-questions-for-reconsidering-your-prices\/\">10 questions for reconsidering your prices<\/a> | <a href=\"\/\/www.g005e.com\/2023\/01\/17\/would-you-make-yourself-a-partner\/\">would you make yourself a partner?<\/a> | <a href=\"\/\/www.g005e.com\/2022\/12\/06\/a-list-is-not-a-pipeline\/\">a list is not a pipeline<\/a> | <a href=\"\/\/www.g005e.com\/2022\/10\/11\/prepare-the-next-generation-now\/\">prepare the next generation now<\/a> | <a href=\"\/\/www.g005e.com\/2022\/09\/14\/are-you-committed-to-your-firm\/\">are you committed to your firm?<\/a> | <a href=\"\/\/www.g005e.com\/2022\/08\/09\/nine-points-to-check-before-hello\/\">nine points to check before hello<\/a><\/span><br \/>\n<strong data-wp-editing=\"1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-49700 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1603911598474.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2023\/03\/07\/your-website-promises-do-you-deliver\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>you\u2019ve seen all those, haven\u2019t you? are these or similar promises on your website?<br \/>\n<!--more--><br \/>\nthere\u2019s nothing wrong with aspiring to meet these promises, but here\u2019s the problem. if you are undercharging for your work, then you are probably struggling to deliver the level of service you are promising for the fee you are asking for it. so you don\u2019t have time to go the extra mile for most of your clients.<\/p>\n<p>they might come and talk to you in the first place because you claimed to be proactive, or to be all about their business, and so on. but the reality may not appear to be the same when they actually work with you. when that happens, the client will feel let down, or even misled by what they saw on your website.<\/p>\n<p>of course i know that those website claims are, for the most part, put there in good faith; they are representations of what the practice really wants to stand for and deliver, so there is nothing duplicitous or deceptive in the intention. but in reality, usually because of undercharging, there just isn\u2019t the time and level of profitability to fulfill the promises of the website.<\/p>\n<p>i would encourage you to scrutinize the promises you are making on your website, and make sure the client experience lives up to those promises or even exceeds them. you only get one chance to make that first impression on a client, and if you let them down it is difficult if not impossible to regain the level of trust you had in the beginning.<\/p>\n<p><strong>business development tasks<\/strong><\/p>\n<p>1. ensure you are pricing new engagements profitably enough to allow you to keep your website promises regarding the quality of service and attention they will get from your firm.<\/p>\n<p>2. ask one or two of your most valued, recently acquired clients what convinced them to change to your firm. consider how to use their comments to help you win future work.<\/p>\n<p>3. schedule specific, non-interruptible time in your diary to scrutinize the promises you are making on your website and ensure you are delivering on those promises.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>if not, undercharging might be to blame.<\/strong><br \/>\n<a href=\"\/\/www.g005e.com\/2023\/03\/07\/your-website-promises-do-you-deliver\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-109280\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2023\/03\/250_manviewingcomputer_dollarphotoclub_52742328.jpg\" alt=\"\" width=\"250\" height=\"166\" \/><\/a><br \/>\n<i>by martin bissett<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/mb-bdb\/\"><i>business development on a budget<\/i><\/a><\/p>\n","protected":false},"author":1343,"featured_media":42233,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120,3002],"tags":[],"class_list":["post-109269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pro-member-exclusive","category-special"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>your website 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