{"id":108739,"date":"2023-02-19t00:00:34","date_gmt":"2023-02-19t05:00:34","guid":{"rendered":"\/\/www.g005e.com\/?p=108739"},"modified":"2024-08-07t23:09:43","modified_gmt":"2024-08-08t03:09:43","slug":"why-your-approach-to-cas-and-cfo-services-is-wrong","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/02\/19\/why-your-approach-to-cas-and-cfo-services-is-wrong\/","title":{"rendered":"why your approach to cas and cfo services is wrong"},"content":{"rendered":"<p><strong>how thinking about your grandmother could be the answer.<\/strong><\/p>\n<p><em>by w. michael hsu<br \/>\n<\/em><\/p>\n<p>client advisory services and the progression of the \u201cvirtual\u201d cfo have gained incredible popularity, or at least attention, in the accounting profession. but the fact is, many firms are doing it wrong and setting themselves up for failure. i should know, it nearly happened to my firm.<\/p>\n<blockquote><p><strong>more w. michael hsu:<\/strong>\u00a0<a href=\"\/\/www.g005e.com\/2023\/07\/09\/seven-principles-to-work-less-and-achieve-more\/\">seven principles to work less and achieve more<\/a> |\u00a0<a href=\"\/\/www.g005e.com\/2023\/04\/09\/how-do-firm-leaders-learn\/\">how do firm leaders learn?<\/a> |\u00a0<a href=\"\/\/www.g005e.com\/2023\/05\/19\/when-it-comes-to-pricing-its-about-cant-afford-not-to\/\">when it comes to pricing, it\u2019s about \u2018can\u2019t afford not to\u2019<\/a> |\u00a0<a href=\"\/\/www.g005e.com\/2022\/08\/19\/your-client-base-is-global\/\">your client base is global<\/a> |<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-49700 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1603911598474.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #c9990a;\">exclusively for pro members.\u00a0<\/span><\/strong><span style=\"color: #c9990a;\"><a style=\"color: #c9990a;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2023\/02\/19\/you-dont-need-a-cas-sales-pitch\/\">log in here<\/a>\u00a0or\u00a0<a class=\"external\" style=\"color: #c9990a;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>flashback to about 13 years ago. it was the middle of the night, and everyone was asleep. the aicpa had just featured me at one of their major industry events in vegas for firing 50 percent of my clients. while i\u2019ve enjoyed the publicity, i\u2019m now sitting in my room wondering if i should have done that.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2023\/02\/19\/why-your-approach-to-cas-and-cfo-services-is-wrong\/#more-108739\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  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href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2023%2f02%2f19%2fwhy-your-approach-to-cas-and-cfo-services-is-wrong%2f&amp;title=why+your+approach+to+cas+and+cfo+services+is+wrong&amp;summary=how+thinking+about+your+grandmother+could+be+the+answer.%0d%0a%0d%0aby+w.+michael+hsu%0d%0a%0d%0a%0d%0aclient+advisory+services+and+the+progression+of+the+%e2%80%9cvirtual%e2%80%9d+cfo+have+gained+incredible+popularity%2c+or+at+least+attention%2c+in+the+accounting+profession.+but+the+fact+is%2c+many+firms+are+doing+it+wrong+and+setting+themselves+up+for+fa'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2023%2f02%2f19%2fwhy-your-approach-to-cas-and-cfo-services-is-wrong%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20why%20your%20approach%20to%20cas%20and%20cfo%20services%20is%20wrong&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2023\/02\/19\/why-your-approach-to-cas-and-cfo-services-is-wrong\/\" title=\"email this: why your approach to cas and cfo services is wrong \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong>how thinking about your grandmother could be the answer.<\/strong><\/p>\n<p><em>by w. michael hsu<br \/>\n<\/em><\/p>\n<p>client advisory services and the progression of the \u201cvirtual\u201d cfo have gained incredible popularity, or at least attention, in the accounting profession. but the fact is, many firms are doing it wrong and setting themselves up for failure. i should know, it nearly happened to my firm.<\/p>\n<blockquote>\n<p><strong>more w. michael hsu:<\/strong>\u00a0<a href=\"\/\/www.g005e.com\/2023\/07\/09\/seven-principles-to-work-less-and-achieve-more\/\">seven principles to work less and achieve more<\/a> |\u00a0<a href=\"\/\/www.g005e.com\/2023\/04\/09\/how-do-firm-leaders-learn\/\">how do firm leaders learn?<\/a> |\u00a0<a href=\"\/\/www.g005e.com\/2023\/05\/19\/when-it-comes-to-pricing-its-about-cant-afford-not-to\/\">when it comes to pricing, it\u2019s about \u2018can\u2019t afford not to\u2019<\/a> |\u00a0<a href=\"\/\/www.g005e.com\/2022\/08\/19\/your-client-base-is-global\/\">your client base is global<\/a> |<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-49700 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1603911598474.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #c9990a;\">exclusively for pro members.\u00a0<\/span><\/strong><span style=\"color: #c9990a;\"><a style=\"color: #c9990a;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2023\/02\/19\/you-dont-need-a-cas-sales-pitch\/\">log in here<\/a>\u00a0or\u00a0<a class=\"external\" style=\"color: #c9990a;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n<p>flashback to about 13 years ago. it was the middle of the night, and everyone was asleep. the aicpa had just featured me at one of their major industry events in vegas for firing 50 percent of my clients. while i\u2019ve enjoyed the publicity, i\u2019m now sitting in my room wondering if i should have done that.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2023\/02\/19\/why-your-approach-to-cas-and-cfo-services-is-wrong\/#more-108739\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2023%2f02%2f19%2fwhy-your-approach-to-cas-and-cfo-services-is-wrong%2f&amp;t=why+your+approach+to+cas+and+cfo+services+is+wrong'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span 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href=\"mailto:?subject=cpa%20trendlines%20:%20why%20your%20approach%20to%20cas%20and%20cfo%20services%20is%20wrong&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2023\/02\/19\/why-your-approach-to-cas-and-cfo-services-is-wrong\/\" title=\"email this: why your approach to cas and cfo services is wrong \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div 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site is optimized with the yoast seo plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>why your approach to cas and cfo services is wrong - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2023\/02\/19\/why-your-approach-to-cas-and-cfo-services-is-wrong\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"why your approach to cas and cfo services is wrong - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" 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