{"id":108397,"date":"2023-02-09t12:36:54","date_gmt":"2023-02-09t17:36:54","guid":{"rendered":"\/\/www.g005e.com\/?p=108397"},"modified":"2024-08-07t23:09:47","modified_gmt":"2024-08-08t03:09:47","slug":"need-leads-try-a-quiz","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/02\/09\/need-leads-try-a-quiz\/","title":{"rendered":"need leads? try a quiz"},"content":{"rendered":"
<\/a>how to write and automate your own.<\/strong><\/p>\n by sandi leyva<\/i> every week, i love to take the bbc news quiz even though i fail miserably each time. if you\u2019ve ever taken a quiz in a magazine, social post or website, you know they can be irresistible. why not use them in your business?<\/p>\n more: <\/b>five emotional skills for entrepreneurs<\/a> | four tips for tough times<\/a> | nine thoughts on self-marketing for the introvert<\/a> | three questions for the new year<\/a> | 13 reasons to master consumption marketing<\/a> | when to talk about fees<\/a> the alluring part of a quiz from a magazine is that you can\u2019t really fail. plus, many of them can give some insight into our personalities or traits, even if it\u2019s made up. how can you use quizzes in your business to attract clients? here are some ideas to do just that. think about the types of clients you have and a varying characteristic of each one. many of these ideas can make good quizzes. for example:<\/p>\n the quiz framework<\/strong><\/p>\n the first step to creating a quiz is to decide what you want it to measure.\u00a0 continuing with our tax example, let\u2019s say we are measuring client risk level when it comes to taxes. your quiz outcomes might be:<\/p>\n the next step is to write the questions and answers. all of your questions and answers need to be ones that evaluate risk tolerance. each answer set should have four choices that correspond with the outcomes above.<\/p>\n next, assign weights so that the scores fall into the correct ranges for the outcomes. for example, each answer could be scored 1, 2, 3 or 4. the weight of 4 should be assigned to the \u201cvery risky\u201d answers. with 10 questions and a range of scores from 10-40, a score of 34-40 would place the participant in the \u201cvery risky\u201d outcome, 26-33 in somewhat risky, 17-25 in somewhat safe and 10-16 in very safe.<\/p>\n now you have your quiz, the questions, the answers, the weights of each answer for your scoring key, and the outcomes for the participants.<\/p>\n it\u2019s time to automate.<\/p>\n automating your quiz <\/strong><\/p>\n many apps and wordpress plug-ins can provide a way to automate your quiz. we\u2019ve used class marker and progress ally to develop our quizzes, but you can use something as easy as surveymonkey.<\/p>\n it\u2019s a good idea to ask people to opt in to your quiz, so you can send them a series of follow-up emails for marketing purposes.<\/p>\n the best quizzes<\/strong><\/p>\n the best quizzes connect the prospect with pain points related to how much they need your services. or they can help to educate the prospect about what you do. in that way, it can become a natural lead-in to talking about your services.<\/p>\n in the case of tax risk tolerance, it can help to show the client that it\u2019s their decision and they have some flexibility when it comes to how you can serve them in a customized fashion to meet their specific needs.<\/p>\n try quizzes to attract new prospects as well as to have a bit of fun with your marketing.<\/p>\n","protected":false},"excerpt":{"rendered":" how to write and automate your own.<\/strong>
\nthe complete guide to marketing for tax & accounting firms<\/i><\/a><\/p>\n
\nexclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n
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\ncontent ideas<\/strong><\/p>\n\n
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\n<\/a>
\nby sandi leyva<\/i>
\nthe complete guide to marketing for tax & accounting firms<\/i><\/a><\/p>\n","protected":false},"author":1345,"featured_media":53032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120,3002,2295],"tags":[],"class_list":["post-108397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pro-member-exclusive","category-special","category-solo"],"acf":[],"yoast_head":"\n