{"id":108107,"date":"2023-02-16t11:57:12","date_gmt":"2023-02-16t16:57:12","guid":{"rendered":"\/\/www.g005e.com\/?p=108107"},"modified":"2024-08-07t23:09:44","modified_gmt":"2024-08-08t03:09:44","slug":"leyva-whats-in-a-domain-name-plenty","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/02\/16\/leyva-whats-in-a-domain-name-plenty\/","title":{"rendered":"what&#8217;s in a (domain) name? plenty"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-54656 size-medium\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/05\/laptopsearch_adobestock_177003330-424x282.jpeg\" alt=\"\" width=\"424\" height=\"282\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/05\/laptopsearch_adobestock_177003330-424x282.jpeg 424w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/05\/laptopsearch_adobestock_177003330.jpeg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/05\/laptopsearch_adobestock_177003330.jpeg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/05\/laptopsearch_adobestock_177003330.jpeg 648w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/><\/strong><strong>not knowing what you&#8217;re doing can cost you plenty.<\/strong><\/p>\n<p><i>by sandi leyva<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/sl17cgm\/\"><i>the complete guide to marketing for tax &amp; accounting firms<\/i><\/a><\/p>\n<p>domain names are cheap compared to other marketing costs. they average $15 to $20 per year per domain. but if you register many domains, they can begin to add up. and if you switch domains, you could end up costing yourself far more than $15 in lost revenues if you don\u2019t know what you are doing.<\/p>\n<blockquote><p><b>more: <\/b><a href=\"\/\/www.g005e.com\/2023\/02\/09\/need-leads-try-a-quiz\/\">need leads? try a quiz<\/a> | <a href=\"\/\/www.g005e.com\/2023\/02\/02\/five-emotional-skills-for-entrepreneurs\/\">five emotional skills for entrepreneurs<\/a> | <a href=\"\/\/www.g005e.com\/2022\/12\/29\/transform-your-marketing-with-crm\/\">transform your marketing with crm<\/a> | <a href=\"\/\/www.g005e.com\/2022\/12\/08\/five-kinds-of-small-thinking\/\">five kinds of small thinking<\/a> | <a href=\"\/\/www.g005e.com\/2022\/10\/06\/test-how-open-you-are-to-change\/\">five tests: how open are you to change?<\/a> | <a href=\"\/\/www.g005e.com\/2022\/08\/18\/maybe-price-isnt-the-problem\/\">maybe price isn\u2019t the problem<\/a> | <a href=\"\/\/www.g005e.com\/2022\/03\/10\/marketing-via-spreadsheet\/\">the seven-step plan for marketing by spreadsheet<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-49700 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1603911598474.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2023\/02\/16\/leyva-whats-in-a-domain-name-plenty\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>here are my thoughts and what\u2019s possible with domain names, especially as they relate to search engine optimization at the macro level.<\/p>\n<p><!--more--><\/p>\n<p><strong>don\u2019t overdo it.<\/strong><\/p>\n<p>if available, you will definitely want to get a couple of domain names just so no one else gets them:<\/p>\n<ul>\n<li>your company name or something similar<\/li>\n<li>your own name<\/li>\n<li>any trademark or brand names you own the rights to<\/li>\n<\/ul>\n<p>the best top-level domain to get is .com if your company is a business. get .ca if you are in canada. get .org only if you have a nonprofit. get .net only if you are an internet service provider. get .cpa if you can afford it. i haven\u2019t really seen any benefits to the .cpa top-level domains as of this writing, but they are still very new.<\/p>\n<p>godaddy and other domain registrars will try to upsell you on getting all of the top-level domains \u2013 .net, .org, .edu, .gov, .biz, etc. don\u2019t fall for it. it is not necessary and is a waste of money.<\/p>\n<p><strong>respect your elder domain names.<br \/>\n<\/strong><\/p>\n<p>age is the most important factor with domain names. try not to switch domains simply because you thought of something cute to rename your business. you will lose valuable \u201cseo juice\u201d if you throw out an old domain name and replace it with a new one, unless you work with someone who knows how to help you inherit the juice of the old domain during the transition.<\/p>\n<p><strong>here&#8217;s the key.<br \/>\n<\/strong><\/p>\n<p>you can only optimize one domain name per website. period. so, if you think there will be an seo benefit to getting five domains and pointing them to the same site, you would be wrong. the alternative is having multiple websites \u2013 one for each domain with different content and design \u2013 which can be costly unless there is a good reason.<\/p>\n<p><strong>here&#8217;s how more than one domain name works.<br \/>\n<\/strong><\/p>\n<p>let\u2019s say you have two domain names, yourcompany.com and yourname.com, but you only want to maintain one website.<\/p>\n<p>there are two ways to get additional domains to point to the same website: forwarding and alias. with forwarding, all you have to do is go into your domain registrar account and point your additional domain to the primary one. you can do this yourself without your webmaster\u2019s help as long as the domain is in your control. however, there may be limitations with using email or other applications at this domain if that is desired.<\/p>\n<p>a second way to point your additional domain to your website is to set up an alias. in this case, your webmaster needs to get involved by setting up an alias or a \u201cwww=www\u201d in the control panel section of the website hosting account. then, the dns (domain name system) record needs to be changed in the domain registrar account to point to the server hosting the website. the last step is to make sure the site shows secure via the ssl certificate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>not knowing what you&#8217;re doing can cost you plenty.<\/strong><\/p>\n<p><i>by sandi leyva<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/sl17cgm\/\"><i>the complete guide to marketing for tax &amp; accounting firms<\/i><\/a><\/p>\n","protected":false},"author":1345,"featured_media":54656,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120,3002,2295],"tags":[79],"class_list":["post-108107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pro-member-exclusive","category-special","category-solo","tag-marketing"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - 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