{"id":1079,"date":"2008-03-12t10:26:17","date_gmt":"2008-03-12t14:26:17","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/2008\/03\/12\/3-reasons-to-define-your-ideal-client\/"},"modified":"2016-06-21t14:20:38","modified_gmt":"2016-06-21t18:20:38","slug":"3-reasons-to-define-your-ideal-client","status":"publish","type":"post","link":"\/\/www.g005e.com\/2008\/03\/12\/3-reasons-to-define-your-ideal-client\/","title":{"rendered":"3 reasons to define your ideal client"},"content":{"rendered":"

\"joseph-bannon-headshot.jpg\"defining your ideal client is key to success as a cpa.<\/strong><\/p>\n

according to joey brannon, cpa, ea (pictured), here are the top three reasons why it’s so important:<\/p>\n

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  1. having a clearly defined customer helps you understand what products and services you should be offering.<\/li>\n
  2. having a clearly defined customer allows you to be profitable when pricing your goods or services.<\/li>\n
  3. having a clearly defined customer allows you to feel that you’re making the right decision when you turn down the wrong kind of sales.<\/li>\n<\/ol>\n

    essential reading for cpas and clients alike, at bannon’s axiom cpas<\/a> blog. (also: check out his video blog and podcasts.)<\/p>\n