{"id":107794,"date":"2023-01-26t12:15:37","date_gmt":"2023-01-26t17:15:37","guid":{"rendered":"\/\/www.g005e.com\/?p=107794"},"modified":"2024-08-07t23:09:52","modified_gmt":"2024-08-08t03:09:52","slug":"four-tips-for-tough-times","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/01\/26\/four-tips-for-tough-times\/","title":{"rendered":"four tips for tough times"},"content":{"rendered":"

\"calm<\/a>change your thinking to prevail over the most difficult circumstances.<\/strong><\/p>\n

by sandi leyva<\/i>
\n
the complete guide to marketing for tax & accounting firms<\/i><\/a><\/p>\n

perseverance is a skill that anyone can learn to not only survive, but thrive through life\u2019s curves. when adversity strikes, it\u2019s not what happens to you but how you respond to what happens to you that has the greatest impact on your life.<\/p>\n

more: <\/b>now\u2019s the time to clean up your email list<\/a> | transform your marketing with crm<\/a> | five kinds of small thinking<\/a> | five tests: how open are you to change?<\/a> | maybe price isn\u2019t the problem<\/a> | three thoughts for a quiet morning<\/a> | the seven-step plan for marketing by spreadsheet<\/a> | beyond quickbooks: wowing your clients<\/a> | 11 ways to boost billings and impress clients<\/a>
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here are four specific ways you can change your thinking to persevere in the toughest of circumstances.
\n<\/p>\n

one \u2013 keep your power<\/strong><\/p>\n

the times when i still get the wind knocked out of me, even after 15 years in business, are the times when someone has criticized me. when you\u2019ve been in business long enough, someone will criticize you for something. the key is not when it happens, but how you react to it when it happens.<\/p>\n

entrepreneurs who are perseverance-challenged may stop creating. they may not give the speech again, sell as hard or write their book because of criticism they received.<\/p>\n

one of the reasons we react so strongly to criticism is our foundational need to be accepted and included in a group or tribe. this need goes way back to caveman days when being alone was certain death, literally. there was safety in numbers: more food, shelter and companionship.<\/p>\n

how can we counteract this hard-wiring in our brains that screams at us to stop and withdraw?<\/p>\n