{"id":106243,"date":"2023-01-11t11:56:35","date_gmt":"2023-01-11t16:56:35","guid":{"rendered":"\/\/www.g005e.com\/?p=106243"},"modified":"2024-08-07t23:09:57","modified_gmt":"2024-08-08t03:09:57","slug":"clients-dont-understand-cas-but-they-can-feel-its-value","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/01\/11\/clients-dont-understand-cas-but-they-can-feel-its-value\/","title":{"rendered":"clients don’t understand cas, but they know value"},"content":{"rendered":"

\"hitendra<\/p>\n

your cas marketing itself should provide value, too. <\/strong><\/p>\n

by hitendra patil<\/i>
\nclient accounting services: the definitive success guide<\/i><\/a><\/p>\n

q: we put in significant work to develop our firm’s cas offering. we know we can deliver great value through cas. we are proactively marketing our cas packages to our existing clients. but the response is lukewarm. how can we make our clients interested in our cas capabilities?<\/strong><\/p>\n

more cas: <\/strong>matching your tech to your cas clients<\/a>\u00a0|\u00a0the tech stack you need for cas<\/a>\u00a0|\u00a0yes, you have the staffing for cas<\/a>\u00a0|\u00a0six steps to spreading cas awareness<\/a> \u00a0|\u00a0finding profits in cas<\/a> |<\/p>\n

\"goprocpa.com\"exclusively for pro members.\u00a0<\/span><\/strong>log in here<\/a>\u00a0or\u00a02022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

a: <\/strong>“client accounting services (cas)” are words accountants understand. but clients may not comprehend what cas is. unlike “accounting,” “bookkeeping,” and “tax,” “cas” is not in your clients’ everyday vocabulary. as a result, cas can feel like yet more accounting jargon to them. you must make cas both understood and valued.<\/p>\n

<\/p>\n

i research how firms describe their cas offerings on their websites and i have seen quite a few cas engagement letters, too. there seems to be a preference for technicalities and jargon. it may be somewhat necessary to include such accounting-speak in the engagement letters. but that should come only after the value of cas resonates with your clients\/prospects.<\/p>\n

i urge you to note that carefully. first, you want to get your clients\u2019\/prospects’ attention to cas. in your cas marketing, you must offer value in exchange for their attention.<\/p>\n

when you explain cas, clients and prospects should feel “that’s me \/ that’s exactly my situation” and wonder how you can help them. if not, awareness of your cas offering will not be strong. it will take some iterations and experimentation to get your communications right.<\/p>\n

how do you provide value in your cas marketing? one of the simplest ways is to list some questions your cas insights answer for your clients. (e.g., do you always have cash flow pressures? our cas analytics will tell you exactly why. we will also show you what precise actions to take to ease those pressures). ask your clients if they have similar questions in their minds.<\/p>\n

how do your clients\/prospects express their challenges and goals? you’ll want to fine-tune your cas communications to sound similar. you will experience that more clients\/prospects will be interested in your cas capabilities when you do that.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

your cas marketing itself should provide value, too.<\/strong>
\n\"\"<\/a>
\nby hitendra patil<\/i>
\nclient accounting services: the definitive success guide<\/i><\/a><\/p>\n","protected":false},"author":1363,"featured_media":103881,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3058,1905,3120,3002],"tags":[2396],"class_list":["post-106243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-accounting-services","category-clients-and-service","category-pro-member-exclusive","category-special","tag-cas"],"acf":[],"yoast_head":"\nclients don't understand cas, but they know value - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2023\/01\/11\/clients-dont-understand-cas-but-they-can-feel-its-value\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"clients don't understand cas, but they know value - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2023\/01\/11\/clients-dont-understand-cas-but-they-can-feel-its-value\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-11t16:56:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-08t03:09:57+00:00\" \/>\n<meta property=\"og:image\" content=\"\/\/www.g005e.com\/wp-content\/uploads\/2022\/10\/hitendra-patil-cas-q-and-a-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"hitendra patil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"hitendra patil\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2023\/01\/11\/clients-dont-understand-cas-but-they-can-feel-its-value\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2023\/01\/11\/clients-dont-understand-cas-but-they-can-feel-its-value\/\"},\"author\":{\"name\":\"hitendra patil\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/15d7e8116b28eb4edb9542c9c708fde5\"},\"headline\":\"clients don’t understand cas, but they know value\",\"datepublished\":\"2023-01-11t16:56:35+00:00\",\"datemodified\":\"2024-08-08t03:09:57+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2023\/01\/11\/clients-dont-understand-cas-but-they-can-feel-its-value\/\"},\"wordcount\":418,\"commentcount\":0,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2023\/01\/11\/clients-dont-understand-cas-but-they-can-feel-its-value\/#primaryimage\"},\"thumbnailurl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2022\/10\/hitendra-patil-cas-q-and-a-logo.png\",\"keywords\":[\"cas\"],\"articlesection\":[\"client accounting services\",\"client service opportunities\",\"pro member exclusive\",\"special\"],\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"commentaction\",\"name\":\"comment\",\"target\":[\"\/\/www.g005e.com\/2023\/01\/11\/clients-dont-understand-cas-but-they-can-feel-its-value\/#respond\"]}]},{\"@type\":\"webpage\",\"@id\":\"\/\/www.g005e.com\/2023\/01\/11\/clients-dont-understand-cas-but-they-can-feel-its-value\/\",\"url\":\"\/\/www.g005e.com\/2023\/01\/11\/clients-dont-understand-cas-but-they-can-feel-its-value\/\",\"name\":\"clients don't understand cas, but they know value - 卡塔尔世界杯常规比赛时间\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/#website\"},\"primaryimageofpage\":{\"@id\":\"\/\/www.g005e.com\/2023\/01\/11\/clients-dont-understand-cas-but-they-can-feel-its-value\/#primaryimage\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2023\/01\/11\/clients-dont-understand-cas-but-they-can-feel-its-value\/#primaryimage\"},\"thumbnailurl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2022\/10\/hitendra-patil-cas-q-and-a-logo.png\",\"datepublished\":\"2023-01-11t16:56:35+00:00\",\"datemodified\":\"2024-08-08t03:09:57+00:00\",\"description\":\"actionable intelligence for tax, accounting, and financial professionals\",\"breadcrumb\":{\"@id\":\"\/\/www.g005e.com\/2023\/01\/11\/clients-dont-understand-cas-but-they-can-feel-its-value\/#breadcrumb\"},\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"readaction\",\"target\":[\"\/\/www.g005e.com\/2023\/01\/11\/clients-dont-understand-cas-but-they-can-feel-its-value\/\"]}]},{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/2023\/01\/11\/clients-dont-understand-cas-but-they-can-feel-its-value\/#primaryimage\",\"url\":\"\/\/www.g005e.com\/wp-content\/uploads\/2022\/10\/hitendra-patil-cas-q-and-a-logo.png\",\"contenturl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2022\/10\/hitendra-patil-cas-q-and-a-logo.png\",\"width\":1600,\"height\":1280,\"caption\":\"hitendra patil cas q-and-a logo\"},{\"@type\":\"breadcrumblist\",\"@id\":\"\/\/www.g005e.com\/2023\/01\/11\/clients-dont-understand-cas-but-they-can-feel-its-value\/#breadcrumb\",\"itemlistelement\":[{\"@type\":\"listitem\",\"position\":1,\"name\":\"home\",\"item\":\"\/\/www.g005e.com\/\"},{\"@type\":\"listitem\",\"position\":2,\"name\":\"client accounting services\",\"item\":\"\/\/www.g005e.com\/category\/client-accounting-services\/\"},{\"@type\":\"listitem\",\"position\":3,\"name\":\"clients don’t understand cas, but they know value\"}]},{\"@type\":\"website\",\"@id\":\"\/\/www.g005e.com\/#website\",\"url\":\"\/\/www.g005e.com\/\",\"name\":\"卡塔尔世界杯常规比赛时间\",\"description\":\"actionable intelligence for the tax, accounting and finance community\",\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"potentialaction\":[{\"@type\":\"searchaction\",\"target\":{\"@type\":\"entrypoint\",\"urltemplate\":\"\/\/www.g005e.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"propertyvaluespecification\",\"valuerequired\":true,\"valuename\":\"search_term_string\"}}],\"inlanguage\":\"en-us\"},{\"@type\":\"organization\",\"@id\":\"\/\/www.g005e.com\/#organization\",\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"alternatename\":\"cpatrendlines\",\"url\":\"\/\/www.g005e.com\/\",\"logo\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"width\":1600,\"height\":350,\"caption\":\"卡塔尔世界杯常规比赛时间 research\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\"},\"sameas\":[\"https:\/\/www.facebook.com\/cpatrendlines\",\"https:\/\/x.com\/cpa_trendlines\",\"https:\/\/www.linkedin.com\/groups\/115382\/\",\"https:\/\/www.youtube.com\/cpatrendlines\"]},{\"@type\":\"person\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/15d7e8116b28eb4edb9542c9c708fde5\",\"name\":\"hitendra patil\",\"image\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/image\/\",\"url\":\"\/\/www.g005e.com\/wp-content\/uploads\/2022\/11\/hitendra-r.-patil-headshot-mug-2022-96x96.jpeg\",\"contenturl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2022\/11\/hitendra-r.-patil-headshot-mug-2022-96x96.jpeg\",\"caption\":\"hitendra patil\"},\"description\":\"hitendra r. patil is one of the profession's leading authorities on accounting technology, innovation, and strategy. he is the best-selling author of \u201cthe definitive success guide to client accounting services\u201d\u00a0and \\\"accountaneur: the entrepreneurial accountant.\\\"\",\"url\":\"\/\/www.g005e.com\/author\/hitendra-patil\/\"}]}<\/script>\n<!-- \/ yoast seo plugin. -->","yoast_head_json":{"title":"clients don't understand cas, but they know value - 卡塔尔世界杯常规比赛时间","description":"actionable intelligence for tax, accounting, and financial professionals","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/\/www.g005e.com\/2023\/01\/11\/clients-dont-understand-cas-but-they-can-feel-its-value\/","og_locale":"en_us","og_type":"article","og_title":"clients don't understand cas, but they know value - 卡塔尔世界杯常规比赛时间","og_description":"actionable intelligence for tax, accounting, and financial professionals","og_url":"\/\/www.g005e.com\/2023\/01\/11\/clients-dont-understand-cas-but-they-can-feel-its-value\/","og_site_name":"卡塔尔世界杯常规比赛时间","article_publisher":"https:\/\/www.facebook.com\/cpatrendlines","article_published_time":"2023-01-11t16:56:35+00:00","article_modified_time":"2024-08-08t03:09:57+00:00","og_image":[{"width":1600,"height":1280,"url":"\/\/www.g005e.com\/wp-content\/uploads\/2022\/10\/hitendra-patil-cas-q-and-a-logo.png","type":"image\/png"}],"author":"hitendra patil","twitter_card":"summary_large_image","twitter_creator":"@cpa_trendlines","twitter_site":"@cpa_trendlines","twitter_misc":{"written by":"hitendra patil","est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"article","@id":"\/\/www.g005e.com\/2023\/01\/11\/clients-dont-understand-cas-but-they-can-feel-its-value\/#article","ispartof":{"@id":"\/\/www.g005e.com\/2023\/01\/11\/clients-dont-understand-cas-but-they-can-feel-its-value\/"},"author":{"name":"hitendra patil","@id":"\/\/www.g005e.com\/#\/schema\/person\/15d7e8116b28eb4edb9542c9c708fde5"},"headline":"clients don’t understand cas, but they know value","datepublished":"2023-01-11t16:56:35+00:00","datemodified":"2024-08-08t03:09:57+00:00","mainentityofpage":{"@id":"\/\/www.g005e.com\/2023\/01\/11\/clients-dont-understand-cas-but-they-can-feel-its-value\/"},"wordcount":418,"commentcount":0,"publisher":{"@id":"\/\/www.g005e.com\/#organization"},"image":{"@id":"\/\/www.g005e.com\/2023\/01\/11\/clients-dont-understand-cas-but-they-can-feel-its-value\/#primaryimage"},"thumbnailurl":"\/\/www.g005e.com\/wp-content\/uploads\/2022\/10\/hitendra-patil-cas-q-and-a-logo.png","keywords":["cas"],"articlesection":["client accounting services","client service opportunities","pro member exclusive","special"],"inlanguage":"en-us","potentialaction":[{"@type":"commentaction","name":"comment","target":["\/\/www.g005e.com\/2023\/01\/11\/clients-dont-understand-cas-but-they-can-feel-its-value\/#respond"]}]},{"@type":"webpage","@id":"\/\/www.g005e.com\/2023\/01\/11\/clients-dont-understand-cas-but-they-can-feel-its-value\/","url":"\/\/www.g005e.com\/2023\/01\/11\/clients-dont-understand-cas-but-they-can-feel-its-value\/","name":"clients don't understand cas, but they know value - 卡塔尔世界杯常规比赛时间","ispartof":{"@id":"\/\/www.g005e.com\/#website"},"primaryimageofpage":{"@id":"\/\/www.g005e.com\/2023\/01\/11\/clients-dont-understand-cas-but-they-can-feel-its-value\/#primaryimage"},"image":{"@id":"\/\/www.g005e.com\/2023\/01\/11\/clients-dont-understand-cas-but-they-can-feel-its-value\/#primaryimage"},"thumbnailurl":"\/\/www.g005e.com\/wp-content\/uploads\/2022\/10\/hitendra-patil-cas-q-and-a-logo.png","datepublished":"2023-01-11t16:56:35+00:00","datemodified":"2024-08-08t03:09:57+00:00","description":"actionable intelligence for tax, accounting, and financial professionals","breadcrumb":{"@id":"\/\/www.g005e.com\/2023\/01\/11\/clients-dont-understand-cas-but-they-can-feel-its-value\/#breadcrumb"},"inlanguage":"en-us","potentialaction":[{"@type":"readaction","target":["\/\/www.g005e.com\/2023\/01\/11\/clients-dont-understand-cas-but-they-can-feel-its-value\/"]}]},{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/2023\/01\/11\/clients-dont-understand-cas-but-they-can-feel-its-value\/#primaryimage","url":"\/\/www.g005e.com\/wp-content\/uploads\/2022\/10\/hitendra-patil-cas-q-and-a-logo.png","contenturl":"\/\/www.g005e.com\/wp-content\/uploads\/2022\/10\/hitendra-patil-cas-q-and-a-logo.png","width":1600,"height":1280,"caption":"hitendra patil cas q-and-a logo"},{"@type":"breadcrumblist","@id":"\/\/www.g005e.com\/2023\/01\/11\/clients-dont-understand-cas-but-they-can-feel-its-value\/#breadcrumb","itemlistelement":[{"@type":"listitem","position":1,"name":"home","item":"\/\/www.g005e.com\/"},{"@type":"listitem","position":2,"name":"client accounting services","item":"\/\/www.g005e.com\/category\/client-accounting-services\/"},{"@type":"listitem","position":3,"name":"clients don’t understand cas, but they know value"}]},{"@type":"website","@id":"\/\/www.g005e.com\/#website","url":"\/\/www.g005e.com\/","name":"卡塔尔世界杯常规比赛时间","description":"actionable intelligence for the tax, accounting and finance community","publisher":{"@id":"\/\/www.g005e.com\/#organization"},"potentialaction":[{"@type":"searchaction","target":{"@type":"entrypoint","urltemplate":"\/\/www.g005e.com\/?s={search_term_string}"},"query-input":{"@type":"propertyvaluespecification","valuerequired":true,"valuename":"search_term_string"}}],"inlanguage":"en-us"},{"@type":"organization","@id":"\/\/www.g005e.com\/#organization","name":"卡塔尔世界杯常规比赛时间 research","alternatename":"cpatrendlines","url":"\/\/www.g005e.com\/","logo":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","width":1600,"height":350,"caption":"卡塔尔世界杯常规比赛时间 research"},"image":{"@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/"},"sameas":["https:\/\/www.facebook.com\/cpatrendlines","https:\/\/x.com\/cpa_trendlines","https:\/\/www.linkedin.com\/groups\/115382\/","https:\/\/www.youtube.com\/cpatrendlines"]},{"@type":"person","@id":"\/\/www.g005e.com\/#\/schema\/person\/15d7e8116b28eb4edb9542c9c708fde5","name":"hitendra patil","image":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/person\/image\/","url":"\/\/www.g005e.com\/wp-content\/uploads\/2022\/11\/hitendra-r.-patil-headshot-mug-2022-96x96.jpeg","contenturl":"\/\/www.g005e.com\/wp-content\/uploads\/2022\/11\/hitendra-r.-patil-headshot-mug-2022-96x96.jpeg","caption":"hitendra patil"},"description":"hitendra r. patil is one of the profession's leading authorities on accounting technology, innovation, and strategy. he is the best-selling author of \u201cthe definitive success guide to client accounting services\u201d\u00a0and \"accountaneur: the entrepreneurial accountant.\"","url":"\/\/www.g005e.com\/author\/hitendra-patil\/"}]}},"_links":{"self":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/106243","targethints":{"allow":["get"]}}],"collection":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/users\/1363"}],"replies":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/comments?post=106243"}],"version-history":[{"count":7,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/106243\/revisions"}],"predecessor-version":[{"id":108587,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/106243\/revisions\/108587"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media\/103881"}],"wp:attachment":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media?parent=106243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/categories?post=106243"},{"taxonomy":"post_tag","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/tags?post=106243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}