{"id":106239,"date":"2023-01-12t11:57:00","date_gmt":"2023-01-12t16:57:00","guid":{"rendered":"\/\/www.g005e.com\/?p=106239"},"modified":"2024-08-07t23:09:57","modified_gmt":"2024-08-08t03:09:57","slug":"clean-up-your-email-list","status":"publish","type":"post","link":"\/\/www.g005e.com\/2023\/01\/12\/clean-up-your-email-list\/","title":{"rendered":"now’s the time to clean up your email list"},"content":{"rendered":"

\"sendingyou\u2019ll engage more and spend less.<\/strong><\/p>\n

by sandi leyva<\/i>
\nthe complete guide to marketing for tax & accounting firms<\/a><\/em><\/p>\n

hopefully, you are building a list of contacts who have given you permission to email them on a regular basis. this can be done via a newsletter opt-in, free report opt-in or simply a client list.<\/p>\n

more: <\/b>five kinds of small thinking<\/a> | three questions for the new year<\/a> | 13 reasons to master consumption marketing<\/a> | when to talk about fees<\/a> | take a moment for appreciation<\/a> | beyond compliance: what more you can provide<\/a> \u00a0| boost your cross-selling in two easy steps<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

as time goes on, your list will get larger, and many contacts with email addresses you collected years ago may stop interacting with you. as your list grows, you may be charged more to maintain a larger list size. as people stop opening your emails, it can affect the deliverability of all<\/strong> of your emails.<\/p>\n

these are the reasons why you should periodically clean your email list.<\/p>\n

<\/p>\n

the first step in cleaning up an email list is to remove or correct any contact records that have email addresses that hard-bounced or were returned. hard bounces will never be delivered correctly. sometimes, you can see an obvious spelling error and correct the record so that the email can go through next time. in other cases, it\u2019s best to simply delete the record with the hard-bounced email address.<\/p>\n

your list can also experience soft bounces. it\u2019s okay to keep these on the list. a soft bounce means the email was unable to be delivered temporarily, but that the email does exist. this can happen when a server is down for a few minutes but comes back up.<\/p>\n

after cleaning up hard bounces, the next thing to look at is the open rate. if a contact has not opened your emails in a long time, it might be best to delete them so you don\u2019t continue to pay for them to receive your emails. the length of time of inactivity varies based on the age and size of your list, as well as the cost to maintain it. some people say to remove contacts who haven\u2019t opened any email in six months, but i usually like to go longer, such as one year. the larger the list, the more frequently it should be cleaned.<\/p>\n

your email software may do some of this list maintenance for you. get to know what it does so that you\u2019ll know what you need to put into place to keep your list fresh.<\/p>\n

once you\u2019ve pruned your list, it\u2019s time to build it back up.\u00a0 you can do that in a variety of ways, through lead magnets, landing pages, special offers, surveys, quizzes, ads and many other lead generation techniques. you\u2019ll find that when your list is newer, your open rates and deliverability will go up, and that\u2019s a good thing for your business.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

you\u2019ll engage more and spend less.<\/strong>
\n\"\"<\/a>
\nby sandi leyva<\/i>
\nthe complete guide to marketing for tax & accounting firms<\/a><\/em><\/p>\n","protected":false},"author":1345,"featured_media":52780,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120,3002],"tags":[79],"class_list":["post-106239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pro-member-exclusive","category-special","tag-marketing"],"acf":[],"yoast_head":"\nnow's the time to clean up your email list - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2023\/01\/12\/clean-up-your-email-list\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"now's the time to clean up your email list - 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