smartpros<\/a>) ? computers and the internet are arming clients with more information than may be good for them. <\/p>\nindeed, a little information could be a dangerous thing in an amateur’s hands, according to john a. tyler, a cpa and head of his own firm in cambridge, mass. but that’s also a key opportunity for the professional in taxes and accounting to add value.<\/p>\n
tyler launched his career as a cpa in 1969 after graduating from yale with an economics degree and he opened his own firm in 1974. his local firm handles a full range of tax, accounting and management issues, but as one of the most tech-savvy practitioners in the business, his views on using technology are all the more useful. <\/p>\n
tyler was thinking about some ideas offered in this space (“death knell or opportunity? you decide,” and “fads or trends? choose right and choose success”) by dan sautner, chairman of the padgett business-services franchise.<\/p>\n
“in the future,” sautner had said, “if a client has a question, your answer may already be too late. information, to the customer, will be like a stream — constantly flowing. it will go past newsletters, returning phone calls and personal contact. when the client thinks of the issue, they will start researching. and you want your company to be the first stop.”<\/p>\n
tyler fired off an email. “i agree with this observation, as far as it goes. still, as we remind our clients, getting the right answer the first time is worth taking a little longer than getting the wrong answer fast, and then having to do the task again. when expressed this way, they accept that special research may be necessary.”<\/p>\n
the application of human intellect remains essential. “for any complex issue, just as with an audit or a tax return, the findings of the research person need to be reviewed by someone else in the firm who has similar expertise,” tyler says.<\/p>\n
“at our small firm, we expect our professionals to have skills in multiple domains, including accounting, auditing, taxes, management consulting, computers, and other consulting. this does not mean that everybody knows everything, but it is very common that the staff person who deals with the client with respect to tax matters may also be the person who supports a peachtree accounting installation. this makes serving our clients more efficient and helps gain client confidence in our broad skills.”<\/p>\n
to tyler, information technology is a tool for leverage. “since 1982, we have considered computers a core tool of professional literacy. we have used the leverage that we gained in adopting new procedures using computers in house to serve as a springboard for new consulting competence.”
\n<\/p>\n","protected":false},"excerpt":{"rendered":"
by: rick telberg july 10, 2000 (smartpros) ? computers and the internet are arming clients with more information than may be good for them. indeed, a little information could be a dangerous thing in an amateur’s hands, according to john … continued<\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"129943,134813,138048,132993,129835,130682","_relevanssi_noindex_reason":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-106","post","type-post","status-publish","format-standard","hentry","category-resources"],"acf":[],"yoast_head":"\ninformation age hazard: a little bit of knowledge in a non-accountant's hands - 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