{"id":102665,"date":"2022-09-29t12:00:03","date_gmt":"2022-09-29t16:00:03","guid":{"rendered":"\/\/www.g005e.com\/?p=102665"},"modified":"2024-08-07t23:10:29","modified_gmt":"2024-08-08t03:10:29","slug":"five-ways-to-use-consumption-marketing","status":"publish","type":"post","link":"\/\/www.g005e.com\/2022\/09\/29\/five-ways-to-use-consumption-marketing\/","title":{"rendered":"13 reasons to master consumption marketing"},"content":{"rendered":"

\"woman<\/a>seven ways it\u2019s great for your practice.<\/strong><\/p>\n

by sandi leyva<\/i>
\nthe complete guide to marketing for tax & accounting firms<\/a><\/em><\/p>\n

when i first heard the term \u201cconsumption marketing\u201d i quickly fell in love with the concept.<\/p>\n

more: <\/b>maybe price isn\u2019t the problem<\/a> | when to talk about fees<\/a> | take a moment for appreciation<\/a> | five things clients have taught me<\/a> | why your social media is a flop<\/a> | beyond quickbooks: wowing your clients<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

consumption marketing is continuing to market to clients even after they\u2019ve signed to do business with you. it\u2019s helping them to more fully \u201cconsume\u201d your product or service.
\n
\nconsumption marketing is good for business because:<\/span><\/p>\n

    \n
  1. it increases client retention.<\/li>\n
  2. it increases revenue per client.<\/li>\n
  3. it increases clients\u2019 satisfaction rates.<\/li>\n
  4. it improves the results clients gain from your services and products.<\/li>\n
  5. it minimizes returns and billing disputes.<\/li>\n
  6. it gives you great testimonials and case studies, which increase lead generation and sales conversion to future prospects.<\/li>\n
  7. it allows you to see exactly where clients need more help so you can develop additional revenue opportunities.<\/li>\n<\/ol>\n

    here are five ways you can use consumption marketing in your business:<\/p>\n

      \n
    1. \u00a0create constant, scheduled communications with your clients. this can be in the form of a newsletter, weekly status report or coaching call.<\/li>\n
    2. if you offer product, include a \u201cfast start guide.\u201d this is common in the software and hardware industry and makes sense for service industries too. in fact, you may have an entire \u201conboarding\u201d process for clients, which is a good example of consumption marketing. another way you can encourage the client to jump in at the beginning is through product demonstrations or initial training sessions.<\/li>\n
    3. offer a contest. we just announced our \u201cincredible implementor\u201d award within our accountant\u2019s accelerator program. this makes it fun for members to compete for cool prizes and encourages consumption and implementation of the ideas in the program. it also generates spectacular results-based testimonials that clients might otherwise not have worked so hard to produce.<\/li>\n
    4. write up other clients\u2019 results and post them via social media, case studies or newsletter feature \u201cclient of the month.\u201d<\/li>\n
    5. set up frequent project milestones where you gain your client\u2019s approval and get them motivated and ready for the next phase in the project. take a 30,000-foot view of the client\u2019s business, perhaps quarterly, and discuss past progress and future goals.<\/li>\n<\/ol>\n

      try out the concept of consumption marketing in your business so you and your clients can gain from the many benefits it brings.<\/p>\n","protected":false},"excerpt":{"rendered":"

      seven ways it\u2019s great for your practice.<\/strong><\/p>\n

      by sandi leyva
      \n      the complete guide to marketing for tax & accounting firms<\/a><\/i><\/p>\n","protected":false},"author":1345,"featured_media":53032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120,3002,2295],"tags":[],"class_list":["post-102665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pro-member-exclusive","category-special","category-solo"],"acf":[],"yoast_head":"\n13 reasons to master consumption marketing - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2022\/09\/29\/five-ways-to-use-consumption-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"13 reasons to master consumption marketing - 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