{"id":102642,"date":"2022-09-28t13:30:45","date_gmt":"2022-09-28t17:30:45","guid":{"rendered":"\/\/www.g005e.com\/?p=102642"},"modified":"2024-08-07t23:10:30","modified_gmt":"2024-08-08t03:10:30","slug":"comfort-vs-complacency","status":"publish","type":"post","link":"\/\/www.g005e.com\/2022\/09\/28\/comfort-vs-complacency\/","title":{"rendered":"comfort vs. complacency"},"content":{"rendered":"

\"businessman<\/a>don\u2019t let recurring fees kill your practice.<\/strong><\/p>\n

by martin bissett<\/i>
\nbusiness development on a budget<\/i><\/a><\/p>\n

as you know, the traditional accounting firm model is firmly based on the reality of recurring fees that come in from clients every year. we can rely on these and forecast accurately how much revenue they bring in \u2013 which hopefully covers overheads and direct expenses of the business.<\/p>\n

more: <\/b>are you committed to your firm?<\/a> | selling isn\u2019t hard<\/a> | selling happens all the time<\/a> | do you make your firm look good?<\/a> | how to communicate your value<\/a> | 4 top communication habits<\/a> | three questions to evaluate firm culture<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n

this is a good thing, right? well, maybe not as much as you think.
\n
\nthat\u2019s because having those recurring fees you can count on makes it seem less critical to go out and win new work. it\u2019s a safety net that takes away from the hunger for new work, and that hunger is a vital element of success in selling professional services. we need to want<\/strong> to impress, to demonstrate our value, to help people, to understand how we can assist and support them in their businesses.<\/p>\n

have you ever joined a gym? if so, you probably had a specific goal in mind as to how you wanted to improve your fitness, so you went to the gym several days every single week and worked hard. but what happened when you achieved your first goal? now that you simply wanted to maintain a certain level of fitness, didn\u2019t your attendance drop off dramatically?<\/p>\n

that\u2019s what often happens when accounting firms rely on recurring fees \u2013 the hunger for winning new business drops off, and there\u2019s no impetus to go out and work for it.<\/p>\n

it may seem counterintuitive to think of regular income as a challenge, but it is<\/strong> a challenge to the process of going out and proactively winning new business. how do you focus on this when you already have enough money coming in to at least keep you in business?<\/p>\n

the best way is to take the focus away from the need to make money, and put it on the desire to help business owners achieve their goals. whether your prospective client\u2019s aspirations are personal or professional, focus on those aspirations and soon you\u2019ll be getting a buzz of satisfaction from bringing your technical and business expertise to helping your clients have the success they want.<\/p>\n

if you are doing this work just for the money, then the fact that you have recurring fees will create the malaise that afflicts many so-called \u201csuccessful\u201d accounting firms whose recurring fees are enough to pay the bills. firms who gain the advantage are those who change their approach to one of helping businesses. will that be you?<\/p>\n

business development tasks<\/strong><\/p>\n

    \n
  1. identify where your career as leader of a professional services firm gives you the most satisfaction.<\/li>\n
  2. identify three things you can do to increase the time you spend in your most enjoyable professional pursuits.<\/li>\n
  3. schedule specific, non-interruptible time in your diary to switch your focus from only money, to how you can be of service to your clients.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    don\u2019t let recurring fees kill your practice.<\/strong><\/p>\n

    by martin bissett<\/i>
    \n    business development on a budget<\/i><\/a><\/p>\n","protected":false},"author":1343,"featured_media":42233,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2254,3120,3002],"tags":[],"class_list":["post-102642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","category-pro-member-exclusive","category-special"],"acf":[],"yoast_head":"\ncomfort vs. complacency - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2022\/09\/28\/comfort-vs-complacency\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"comfort vs. complacency - 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