{"id":102410,"date":"2022-09-23t12:00:48","date_gmt":"2022-09-23t16:00:48","guid":{"rendered":"\/\/www.g005e.com\/?p=102410"},"modified":"2024-08-14t09:30:09","modified_gmt":"2024-08-14t13:30:09","slug":"how-utility-and-value-affect-pricing","status":"publish","type":"post","link":"\/\/www.g005e.com\/2022\/09\/23\/how-utility-and-value-affect-pricing\/","title":{"rendered":"how utility and value affect pricing"},"content":{"rendered":"

\"hand<\/a>eight kinds of utility and four perceptions of value.<\/strong><\/p>\n

by august j. aquila<\/i><\/a><\/p>\n

if indeed we believe the phrase \u201cperception is reality,\u201d then it is the client\u2019s perception that is the only reality. ultimately, only a client can determine the value of your service, that is, the fee he or she is willing to pay. if the client perceives that he or she has received a benefit there will be some perceived value attached to the service.<\/p>\n

more: <\/b>how competitors drive pricing<\/a> | how to leverage demand in your pricing<\/a> | the four phases of service life<\/a> | what we know about pricing strategies<\/a> | make the most of your marketing mix<\/a> | marketing orientation is what firms need<\/a> | when hourly billing hurts profits<\/a>
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consciously or unconsciously, the client\u2019s determination of the correct fee for a service is related to two concepts: utility and value. let\u2019s look at these two concepts and how they apply to setting prices.
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